360-type scare marketing spread from PC to mobile phone Android into the main battlefield

Recently, news and social subscription software Zaker accused Qihoo 360 of using intimidation marketing to promote 360 news clients to cause the industry's high concern.


　　


June 21, a widely disseminated news on the Internet, "multiple version of Zaker by Trojan tampering 360 mobile phone defender comprehensive killing," said, multiple versions of Zaker and related applications were implanted with different malicious plug-ins, 360 mobile phone guards have been able to killing such a tampered with the Zaker application, The article is accompanied by 360 mobile phone guards download the installation link.


　　


Although Zaker official Weibo subsequently issued a statement, the engineers initially confirmed that the related news package is based on several 2010 years old version of the cracked tamper, strongly condemned those in order to self-interest malicious tampering zaker installation package behavior. But the sudden burst of malicious plug-in events, or a great impact on the Zaker product image. In the Zaker was 360 comprehensive killing 3 days later, June 24, 360 news client quietly online.


　　


Zaker's sudden fall, also let the industry to 360 of the threat of marketing a hiss. June 24, well-known from the media, "three watches" by the micro-letter to remind the public that: from Zaker was killed incident, the industry must be careful 360 Internet militarism, also on the Android platform has many well-known app Baidu, Tencent especially should be vigilant.


　　


Sure, July 1, 360 began to Baidu Magic figure under the Black Hand. An article titled "Baidu Magic Map by malicious tampering like a time bomb can be ready to play ads download Trojan" News began to spread on the network, and "multiple version of the Trojan Zaker was tampered with 360 mobile phone guards comprehensive kill", the article also said, "Baidu Magic Map" was malicious tampering, was implanted with malicious advertising plug-ins, Recommend the user installs 360 handset Guardian. But according to reporters and the industry survey, and Baidu Magic Chart official confirmed, did not find the current market has Baidu Magic Map app tampered with the phenomenon and related complaints.


　　


It is understood that the recent fiery Baidu Magic map has more than 100 million users, into the billion-class club. and Baidu Magic chart through the "PK Big coffee" function has been the user concern, in the Apple App Store, GooglePlay and other electronic markets are ranked free app top.


　　


"360 by popular application to promote their own Android version of the 360 mobile phone defender, while the side to the Baidu Magic cold water, this means 360 in the PC side to do security when used. "There are people in the industry so commented 360 on Baidu Magic Map implementation of the scare marketing."


　　


Indeed, the use of scare marketing to promote their own products, the way to combat competitors has been 360 of the usual means, in the promotion of 360 anti-virus, 360 security browsers and other products have been used to this method. For example, in the promotion of 360 browsers, 360 security guards will prompt users IE and other browsers unsafe, we recommend that users download a secure browser.


　　


360 continuously on the Android phone on the hot Zaker, Baidu Magic Map and other applications launched offensive may also have another story. On January 25, 2013, nearly all of Apple's iOS apps, including mobile phone guards and browsers, were down on Apple's App store. 5 months on, 360 related applications still cannot be on the app store shelves, according to the U.S. financial media IBTimes reported that 360 was Apple down the shelf for 360 products have serious privacy problems, Its approach to accessing user-sensitive information using the Enterprise Account invocation API has exceeded Apple's bottom line. And 360 officials perfunctory to say "and Apple product concept is different."


　　


, after being expelled from the big market for iOS, has shifted the focus of the 360 phone app entirely to the Android platform. Unlike iOS's stringent regulation and review, Android is more like Windows, the system is fully open, and applications can access and invoke system functions, and the 360 strategy of attacking competitors at the bottom of the PC-side control system can be translated to Android entirely.


　　


in short, 360 rely on free security products as a leader to download the installation of users, and then use the "Police open Cabaret" mode to the user to implement "scare marketing", so as to seize the opponent site. 360 Zhou, chairman of the media, said the 360-cell phone defender is the most important product in the 360 mobile phone market. According to public information, mobile phone defender share has more than 70%, which means that the mobile phone to launch a "scare marketing" time is ripe, and Android's "unmanned" status gives 360 more opportunities.


　　


Before the media exposure, 360 mobile phone Defender (Android) in the user's use of "one-button physical examination" to remind users of the phone address book is not safe, and in the Mobile Guardian installation package built-in 360 security address, direct download installation to the user's mobile phone. Android, 360 There are mobile browsers, Power King, mobile phone assistant, mobile desktop and other applications, the future of the corresponding app may encounter 360 "scare marketing."


　　


3,601 straight envy Tencent rely on micro-letter to get mobile internet ticket, see Baidu Magic figure after the hot, inevitably produce "Rob ticket" idea. Under the Apple App Store, a huge "scare marketing" based on Android is no coincidence. In addition to the preparation of the relevant enterprises to fight 360, the relevant regulatory departments, Google should also make relevant policies to restrict 360 of unfair competition, to protect the healthy development of mobile Internet.