360 Why "with users" to suppress opponents

Yesterday, 360 again sank "Whirlpool". Early in the morning, CCTV "Justified World" report, 360 for commercial interests, abuse of the dominant position in the field, unauthorized Sogou browser Default user tampered with 360 browser and IE browser, led Sogou browser 20% users lost, suspected violation of the anti-unfair competition law and antitrust law.

Then, people found that the first night, 360 mobile phone assistants in the absence of any justification, forcibly induced users to uninstall Baidu map, millet application market and other products, has been a large number of users complained. 360 is simply providing evidence in support of CCTV's accusations of "unfair competition".

Of course, Qihoo 360 may not have CCTV said "monopoly" status, otherwise it will not be portrayed by the public opinion as a "melancholy" demeanor. In several mergers and acquisitions this year, 360 first missed 91 assistants, and then watched Tencent dog marriage, although the "Red Cannon" on this show calm and generosity, but then disclosed to the media 360 in 91 mergers and acquisitions only "sedan", and the Sogou is not much evil, because "Sogou this surname Wang, not the surname Zhang." Let a person vaguely see a little "sour grapes" psychology, the real taste, afraid to Zhou oneself can realize.

The user level is just a tool

At the business level, 360 of all the layout of the user "entry level" application by the network giants competition, a little embattled flavor. After the Tencent war on the dog, 360 search market share reached 20% of the target difficulty is obviously huge; in Baidu began to fully enter the field of anti-virus, has launched Baidu Antivirus, Baidu Guardian and other products; Jinshan in the support of Tencent, the old opponents can not be 360 lightly; in 360 cloud disk, 360 navigation and other business lines, 360 facing more competitors.

In the face of competition, 360 can always provoke war. In the past less than 10 days, Baidu map and Millet application market has frequently happened: September 20, Sogou CEO Wang Xiaoquan on Weibo said received a large number of users of the report, 360 "tampered with the default Sogou browser." September 23, Tencent's QQ Browser said 360 mobile phone guards malicious hints QQ browser security risks. 24th, the driving House released a report that 360 mobile phone browser leaked user account password. During the September 23 Internet security Conference, Baidu Security Alliance said 360 containment, threatening to exit the Internet security assembly.

360 of this philosophy of competition originated from the experience of Zhou. 3721 Let Zhou once is China's biggest network channel, also finally branded "rogue software Father" print. Zhou once summed up said to do 3721 time, the eye only installs the quantity, but did not have the user, therefore finally lost the good situation. After that, Zhou did everything after the notoriety, Zhou that 360 is "worship the user to teach", is under the "moral microscope" grew up.

In fact, 360 of the success stems from the anti-virus software market fee model adjustment, because it is free, so with 60 points of technology can take 80 points above the anti-virus software market, this is the logic of Zhou. and "User" is just a stage to come up with a tool to say things. In the 360 war, only the interests, no other.

The original interest is the starting point

360 pressure browser, Baidu Security, profit of course is their own, and suppress Baidu map profit is a gold map, if I tell you, 360 and gold map are Sequoia Capital investment projects, the two have a deep cooperative relationship, you may understand.

As for the millet application market, 360 is said to be in a crackdown on the use of this type of "psoriasis." In fact, the millet phone is a lot of their own pre-installed software, but these software can be unloaded, the right to determine the full user in hand, is not deleted "psoriasis." And the real many psoriasis application are some unknown not inflow of small app,360 do they obviously do not have the transmission effect, so millet was 360 as a propaganda new function tool.

Visible, the interest is the starting point of 360. Can after 360 of this toss, 360 can get benefit? First of all, today's netizens are not the early days of the internet, the user education early in the past, everyone's judgment on the product has its own standards, not because 360 recommended installation on the basis of the recommended uninstall on the uninstall.

Second, do products to participate in competition, or should be more than the inside look. 360 with 60 points of anti-virus technology to score 80 points of the antivirus market, in that Robin period is a successful model, but now can not use the "Robin means" to win everything, at least the product has to be upgraded, Zhou said "pegged users" is true, can be "dead stare user" is not, or should be from the user needs to improve the product.

Finally, look at Sohu Browser, Baidu map, Millet application Market actual data, also not affected by more than 360, in the short term will not be longer. The most affected is actually 360 of themselves, from which you can see Zhou's self-confidence, for an insecure product and brand, it is clear that only the way to fight others to elevate themselves.

To tell the truth, it is difficult to judge the merits of 360, everyone has their own philosophy of life, others love to fight, then let it go. However, from the environment of China's Internet, the development of the industry needs competition but should avoid war, the former is innovation and progress, the latter is undoubtedly internal friction and retrogression, mutual accusations and even kidnapping users, the final outcome can only be more than lose.