360 will cooperate with a mobile phone, in the form of a capital injection or joint development of products

Abstract: August 5 Evening news, sources said, 360 will be with a mobile phone cooperation, cooperation in the form of capital injections or joint development of products. A plus mobile phone insiders to Phoenix Technology confirmed that founder Liu recently in contact with some capital side, not row

August 5 Evening News, sources said, 360 will be with a mobile phone to cooperate in the form of capital injections or joint development products. A plus mobile phone insiders to Phoenix Technology confirmed that founder Liu recently in contact with some capital side, do not rule out with 360 of the talks.

Liu's latest microblog seems to have indirectly validated this. Liu 5th's microblog said, "Last year together to do smart hand ring, this year we have a lot of rational." Using a worse experience to solve a bad experience or satisfying a pseudo demand cannot have a market. Instead of the old week's children hand ring if the product is a good market segment. "and @ 360 founder Zhou, seems to imply there will be some cooperation.

From a mobile phone, it needs a giant to support channels, platforms and promotions. As a start-up brand, a mobile phone main "easy to use" "Beauty", but the Millet conference "baby-like Feel", "This feel really TM cool" "Bamboo back Cover" by Liu is a copy of the concept of a mobile phone. Liu in micro bo hair "rely on", also will himself to the air of public opinion. Liu later explained that the Millet conference has copied the concept of a mobile phone, "marketing people know that this is fatal to a plus, this concept was taken by the giant alligator, we this important selling point is believed to be copied others." ”

At present, a mobile phone in the capacity of no problem, but in the promotion channel, currently only through the official website, Beijing-east and other limited channels, as a new brand, want to sell their "selling point", want to take off in the competition, but also need to use the power of the third party.

When fighting a giant crocodile, introducing another giant is more secure than a single fight. A plus mobile phone insiders to Phoenix technology revealed that Liu recently in contact with some of the capital side, to negotiate, do not rule out the talks with 360. However, in other details, the insiders did not disclose too much.

360 from doing free anti-virus software, its security software, browser, application distribution has entered the forefront of their respective fields, which for a plus, is a rich channel resources. If these resources can be revitalized, a plus mobile phone brand awareness will be able to get a rapid upgrade.

By contrast, Zhou's microblog of the last week came from a mobile phone. But even with a mobile phone, it is not the first time 360 to enter the mobile phone field. 360 had previously launched 360 special machine and millet PK, but the market reaction is not good. If you can reach a partnership with a mobile phone, you can get 360 back into the mobile phone field.

"I used to pull a lot of unreliable small partners to do a mobile phone, and finally ended in failure, in the hardware we have done a lot of attempts, but today or insist on down, I think the hardware is a pretty high threshold." Zhou said, "in the internet age, the user experience is very important, only close to users pay attention to experience, in order to hatch a valuable innovative business model." Zhou's comments are similar to Liu's idea of doing mobile phones.

The two may also collaborate on smart hardware.

At the end of October last year, 360 launched the children's bracelet, but according to 360 senior investment manager Wei revealed that due to 360 in the hardware field experience, children's hand ring hair thousands of after the stop, because the indoor positioning is not good. At present, 360 children's hand ring is still in the "public testing" stage.

But that doesn't affect Zhou's interest in making hardware. He made a speech at the Forbes China Innovation Summit and talked about some of the ideas about smart hardware. He believes that 1.0 is the PC Internet, 2.0 is mobile Internet, 3.0 may be the Internet become ubiquitous, any future hardware devices to do two things, the first is to smart it, the second is to connect it to the Internet.

At the beginning of August, the American Science and Technology website BGR An official rendering of a smart watch and an early design sketch. The BGR website points out that a smart watch will probably be named "Onewatch", which looks similar to Motorola's moto360 smart watch, with a round dial that is more akin to traditional watch design.

There is no evidence that the watch is a product of a 360-plus cooperation. But some analysts believe that 360 lack of hardware based, but in data transmission, large data, channel promotion and so on have advantages, can realize the Internet of hardware, and a plus can use these advantages, maximize resources to achieve rapid growth. It is not impossible to develop products together.

But this claim has not been officially endorsed by both sides.