360 will work with Disney or capital-related aspects

January 15 Evening News, according to 360 insiders said, 360 will be announced in the near future cooperation with Disney, the specific form is not known, may involve capital level. The source said that the core of the cooperation is Disney's hands of the IP (intellectual property), but 360 will not be self-research hand tour products. The value of IP lies in providing an innate story background, a sense of generation, and a sustainable lifecycle for the game. In the second half of 2013, the entire game market from the lack of research has prompted the major game companies will look to high-quality IP. Grand main attack on the Japanese and Korean market IP, the perfect use of its North American studio advantage, original and buy some European and American properties of IP, Tencent (523.5,15.00,2.95%, real-time quotes) is an excellent IP introduction, its own IP to build, IP joint development three ways to maximize their IP interests. 360 chose to cooperate with Disney, which was also aimed at the latter's premium IP, so that 360 turned into a hand-travel IP authorized party. Into, can be IP authorized to jointly develop the CP, retreat, can use IP to drive its hand tour distribution business. Currently, 360 officials did not comment on the matter. (Ivan)