360:2013 years Q2 domestic Android hand tour scale 1.28 billion yuan

360:2013 years Q2 domestic Android hand Tour scale 1.28 billion Posted on July 28, 2013 by Peng in smartphone, network services, industry information with 1 comments 360 mobile phone assistant in the 2013 World Mobile Games Congress (WMGC) released the "201 3 Android mobile game data report shows that 2013, Andrew's hand tour, only the Q2 income reached 1.28 billion yuan, and Android hand tour on the number is still rising, 2013 will usher in the hand tour industry outbreak year, the market competition will be more intense. Data show that by the end of December last year, China's mobile phone users reached 420 million, accounting for the proportion of Internet users to 74.5%. 2013 Android handset market share will also reach 75%. According to the data released recently by the game, the first half of 2013 domestic mobile network game market users have reached 171 million, an increase of 119.3% per cent. Although the user size with the end of the tour, the page tour there is a certain gap, but according to this growth rate, 2013 hand Tour market still has great potential. 360 mobile phone assistant as the largest Android resource release platform, the number of users has exceeded 250 million, covering 80% of the domestic Android users. A variety of hot hand-tour operating data show that 360 mobile phone assistants to the exclusive distribution of hand travel contributions to the income can often account for its total income of 30% to 40%, such as "My name is Mt", "Sword of the King" and so on. 360 Vice President Chen 360 company vice President Chen in WMGC speech said, good channel is not only the channel of making money, but also should be able to help developers in the fierce market competition breakthrough channels. Chen summed up how developers break out of the year's "Nine characters Jin Yan": good theme, high retention, heavy channels. Chen that high retention is the first major feature of all successful games. Data show that long-term retention of the customer's value will be more than a few times the number of short-term customers. Therefore, 360 mobile phone assistants in judging the quality of the game and tilt the extension of resources as the first indicator. When faced with a good product, whether or not there are brand enterprises behind the support, 360 of mobile phone assistants may be free to tilt resources to promote. The survey showed that the average daily retention rate of the hand travel industry accounted for only 35%. And the popular works in the market, such as 360 mobile phone assistant operation of the "Sword of Kings", the average daily retention rate of users reached 68%, above the industry average, profits also exceeded tens of millions. This shows that the user retention rate has become the key to the success of the Hand tour, and the release platform of the large number of active users to a certain extent to ensure that the user retention rate.