37 ambition to enter the Korean game market, detailed interpretation of the map

In recent years, a number of domestic game companies have emerged in the scene of major international game shows. In South Korea, Busan just concluded the Korea International Game show G, we also saw Tencent, NetEase, Shanda, 37 games, 360, etc. in the domestic very prestigious game manufacturers exhibiting. In recent years, with the overseas game market more and more extensive, more and more domestic game companies to invest a large part of the resources abroad, trying to open up in the international market, copy in the domestic market brilliant.

Compared with other countries and regions, because of their geographical advantages and cultural background, South Korea is the most recent domestic game manufacturers in the latest overseas market, and 37 games is one of the first to force the game companies. It is understood that 37 games in overseas development business is fast, among them, the Korean market breakthrough the largest. Its agent of the Mo Lin "Qin beauty" in South Korea has won the Korean market game products, the top ten results, the statistics also include the South Korean end products.

The data also shows that the 2013 37 games in South Korea's web game platform market share accounted for about 16%, ranked first in the industry. This shows that the 37 game in Korea to make a breakthrough in the big. In this regard, 37 games Vice President Huang to interview, said that 37 games have been very attached to the Korean game market, in the past two years, whether the introduction of Korean boutique games or domestic excellent game Korea market agent, have made a surprising result.

According to Huang, this year 37 games focus on the English market, the next two years will also be in the German and Portuguese market force, in 3 years time to recreate a 37 games overseas. This can not help but let the industry question, 37 game has what emboldened, dare to put Hao Yan overseas to recreate a game empire?

As early as the 2012 Half-year Company entered the development period, 37 game decided to be the business layout global. With the mature operation experience in the domestic game market and the business opportunity and resource reserve accumulated in the foreign game market, 37 games in a short span of two years have opened the distribution platform in many countries and regions such as Hong Kong, Macao, Southeast Asia, Japan, Korea, North America and so on. As of this year, 37 games overseas regional platform of the total operation of the number of boutique games has exceeded 50, the total number of open to more than 3000 uniforms, the total number of registered users reached 30 million, its overseas distribution capacity for all to see.

"The data of the past can only represent the achievements of the past, and the future planning and practical implementation can prove our ultimate victory." Huang said that this year 37 games fully launched the global layout, whether it is at the beginning of the domain name upgrade, the N7 strategy in the year or the upcoming global strategy, will lead 37 games to the international market. In the following year, 37 games will speed up the pace of development in overseas markets, maintain the advantages of Korea and Thailand, while actively exploring other overseas markets, and strive for a higher level. In addition, with 37 games in the overseas market and business platform gradually mature, will be able to ensure that the above globalization strategy of concrete landing.