37 game together "young hormones 2" cooperation different brand push products

Recently, the youth inspirational love movie "youth hormone 2 restless era" premiere was held in Beijing Avic Hotel. Director Yao Qingtao, starring Mo Xier, Li Shui Connaught and other creative all at the scene, at the premiere scene, in addition to the dazzling star lineup and guava "on line 3 months to break 500 million" pride, the film works closely with the page The game "Westward Journey God" also won a lot of attention, as the media and on-site audience discussion focus.

"Westward Journey God" is a hardcore ARPG web game based on the classic Chinese Journey to the West, 37 games (former 37wan) exclusive operation of the dark, style of the game, the game screen exquisite and realistic, Content rich and colorful, the first dual-page tour of the three-dimensional background, with super refreshing sense of super brilliant skills throughout the core of the game, but also to the classic story and story of the journey to the hearts of players, with the player personally into the vagaries of the West into the world.

Figure 1 37 game "Westward Journey God" together "youth hormones 2"

"Youth hormones 2" to a university couple mo Fei, Lei Yu and other five members of the campus band after graduation in the ups and downs of the entertainment industry as the main line, mainly about this gang just left boys and girls on campus, and gradually embarked on a different life path story . Murphy and Lei Yu, the couple even once turned up, chasing the success of Murray and the pursuit of music self Leiyu took a different path, the band also has a different choice of other members, full of youth setbacks and tension.

In the "youth hormones 2", the actor Leiyu favorite game in the leisure time is the 37 game (the original 37wan) under its new tour "Westward Journey God", did not expect in the entire team the most lost period, is "Westward Journey God "The development company recruited the theme song for the game, bringing a fresh start to their team. Online games and film plot how to achieve clever integration of the movie audience and gamers recommend each other, praise, I believe in the film release, and the "Westward Journey God" formal beta, we will have a new understanding.

It is reported that this is the 37 games (formerly 37wan) its first exclusive operating products and movie co-operation in the online marketing increasingly diverse means of marketing today, film and television networks and the promotion of cooperation has become the norm. Guangzhou cents R & D, 37 games (former 37wan) exclusive operation of the "Westward Journey God" There is no surprise to test the water.

Figure 2 President Zhang Xu Xianhai came to power to talk about film and television cooperation

Internet movies and web games are the products that have attracted the attention and love of consumers in the Internet era. They can play a very good cross-promotion role in the marketing operation through the coverage of different user groups. In the movie "Young Hormones 2" Has been a dark line throughout the story, is the protagonist played an online game Leiyu "Westward Journey God", the current game is 37 games platform for data testing is expected in the "youth hormone 2" formally launched, it will immediately open Open beta and formally meet you.

In the past two years, the domestic page-based travel continued its rapid development. Data show that in 2011 the overall revenue of China's travel market nearly 50 billion yuan, only the first half of 2012 revenue reached 3.83 billion yuan. As the industry leader, 37 games (formerly 37wan) will also set the brand banner. At the same time, 37 games will pay more attention to the quality of games and provide players with more quality games.