"38" offers women the most fun

3.8 Carnation sales of super Rose afternoon tea +spa into urban white-collar women's 3.8 first choice

Although the "38" and nearly one weeks of time, online shopping business has begun to play the "her" idea. Yesterday, the reporter inquires the big net buys the website, many merchant already started the Dark War, the promotion unceasingly. Women's cosmetics and other popular categories are significantly reduced sales promotions, online sales of the flowers of the merchants busy stocking, have nuggets "her economy."

"38" offers women the most fun

As the saying goes, "Women's wardrobe is always less than a dress", "38" will naturally set off a shopping climax, and the physical mall is still "quiet", only the market in the brand due to the season and the introduction of new products and discount promotions. In contrast to this, the distance "38" Women's Day still has one weeks, the major nets again seize the opportunity to target female consumers, in advance resorted to a variety of preferential means.

QQ Mall in Tencent, to "3.8 hot" for the search for the keyword, can be found about 100多万件 goods, including women's clothing jewelry beauty care products such as women's consumer objects to 433,000 items, accounting for 41.8% of all goods. Tencent Pat is a long time in the home open "women most fun" promotional area covering clothing perfume jewelry appliances, 38 percent discount really attracted a lot of eyeballs.

In addition to clothing cosmetics jewelry and other consumer goods, spring shoes have become the leading consumer goods. After the first month, the sales of footwear goods appeared a small peak, qq mall shoes Bag Head said, is now in the winter discount new listing of the junction point, many consumers choose to "sweep the bargain" in this period. Women have launched the autumn and winter 30 percent spring new 80 percent of the activities to meet consumers hope that the demand for cheap fashion two.

3.8 Gifts: "filial piety" economy into the mainstream, carnation sales of Super Rose

Among the many female consumer goods, gold jewellery has become the most popular gift in the present. The consumers who buy gold jewellery are mostly men, some give their loved ones, and some give their mothers their blessings.

In the interview, the reporter learned that today's 38, for many men are no longer limited to the wife to cook for his wife holiday, in order to express their feelings, many men will send a gift in this day to express their hearts. So valuable jewelry is one of their first choice.

The Netizen "Wuman" in Pat Community message said: "Every year holiday or mother birthday, I give gifts to mother, usually work too busy no time to accompany her, only in the festive time to buy more for her to need things." ”

In addition to clothing, skincare nutrition has become a lot of young people "38" festival to give mothers the choice of gifts, "filial piety economy" occupies 3.8 gift market mainstream.

And flowers are becoming the theme of 3.8 knots. QQ Mall, a flower shop owner loudly told reporters, every "women's Day" two days before the price of flowers will rise, so, flower shop will generally start hoarding flowers to reduce costs. These last few days, they are almost every day to receive a good dozens of bookings, are booking flowers for the mother and teachers. "Then the retail price of flowers will definitely go up, now it is cheaper to order flowers." ”

In the QQ Mall, another flower shop is very busy, the head of the flower shop said, to the festival day, flowers may be up to three or four yuan per flower, they have in the last week total received more than 150 reservations. In order to save costs, they suddenly entered a sixty thousand or seventy thousand yuan of flowers, he gave the reporter calculate a lump sum account, 17 rose wholesale price in 50 yuan, and to women's day before, will rise to seventy or eighty Yuan, Lily Blue Demon Ji rose more severe.

and QQ Mall director said, Carnation spider plants and other potted flowers the most Qiao, average sales increased by 245%, consumers online to buy flowers and the heat is comparable to Valentine's Day.

Afternoon tea +spa: Become the City white-collar women 3.8 first Choice

For urban white-collar women, in the 3.8 section of this rare leisure afternoon, how to live with a different woman's Day, in addition to shopping malls, there is no other way to celebrate it? Of course, the reporter learned from the QQ group of data, more and more white-collar women in the city favored in 3.8 in a graceful way to enjoy this rare afternoon of leisure.

QQ group Purchase data show that the number of afternoon tea buy more than usual, there is a significant increase in the north, such as 12 first-line City afternoon tea group purchase volume surged 390%, of which the ratio of female consumers more than 80% , spa beauty Salons and other group purchase items increased by more than 1.2 times times, and Western-style tickets, such as Haagen-Dazs meal sales also improved by nearly 70%.

According to the data from the geographical area, 46% of Shanghai female consumers choose Spa, which is the most expensive spa region. More than half of Guangzhou women chose afternoon tea as a way to spend 3.8 half-day vacations.

Tencent electric business operators said that from this data, reflecting the different urban women's consumption psychology and consumption habits.

Travel: Women favor shopping and leisure trips

"This year the temperature rebounded slowly, and days of rain, the previous years of hot outing and flowers met cold." "QQ Tourism in charge of the introduction, because the weather does not give force, this year" 38 "travel line booking situation is not hot last year, but, from the booking situation, women prefer shopping and leisure travel.

To this end, QQ tourism launched a number of women friends to play the line. such as Hengdian Tour, female friends can play the film city, but also to Yiwu shopping, kill the birds. Because Haining fur anti-season promotions, discounts are very large, there are travel agencies launched Haining Shopping tour to meet the shopping desire of women friends.

The reporter learned that this year's 38 festival is Thursday, near the weekend, many visitors will choose to take one or two days off, plus the weekend two days can have enough time for a short trip.

Film: "Sister Peach" became the hottest film of women's Day

March is the traditional off-season, however, on March 8 of this year, eight films will be released, squeezing "38", and the theme of "Love" in the genre of film is the majority.

There are "female killers," said Andy Lau, of course, will not miss the "38", with "Sister Peach" appeared in front of the screen. Similarly, "High Love" "Emotional fan" "Women like Flowers" and other films, stars have joined, the story can not be ignored.

According to the reporter learned from the QQ ticket, "Peach elder sister" "High Love" booking has been ranked in the book list of TOP5, and "peach Sister" in the 3.8 day of booking even more than the latest Spielberg epic "Steed", become a well-deserved women's Day film.