3D Animation game industry blowout imminent software industry usher in the transition opportunities

2010 South African Football World Cup came, led the global 3D industry fiery, and policy support, but also the hot 3D industry, so that the software industry again won Novoliki. It is reported that 3D, HD, display panel has been included in the "Twelve-Five" planning of strategic emerging industries to support.

As the spring Breeze, the software industry to obtain new points

3D approached the Chinese public as if it had happened overnight, "Avatar", "Alice in Wonderland", "Transformers 2" and so on a large number of Hollywood 3D film debut, like a wisp of spring breeze, quickly blew up the general public, but also blew up the 3D-related software enterprises in the spring.

At present, whether the content manufacturer or software developers, whether the chip manufacturers or terminal manufacturers, have invariably started to launch 3D products, animation and entertainment as the center of the 3D industry will usher in unprecedented prospects.

3D Animation game industry is a software, culture, capital, knowledge and other intensive industries, is the 21st century sunrise industry, with a wide range of consumer groups, market demand, product life cycle long, high input, high risk, high value-added, internationalization requirements of higher characteristics.

According to IDG Statistics, 2009 global Digital Animation industry output value of more than 300 billion U.S. dollars, and animation game industry-related peripheral derivative products value of more than 600 billion U.S. dollars, and the current annual animation industry output value of China has exceeded 40 billion yuan. China has proposed that after 5 years to 10 years, the animation industry should at least account for the development goals of GDP. This means that China's animation industry in the future at least hundreds of billions of dollars in production value of the huge development space.

Advanced digital software technology and Industry Foundation, 3D Animation game industry intensive, large-scale development to provide a broad platform, and the success of the use of 3D animation technology, it directly led to the continuous improvement of software technology, but also for software manufacturers to open a new market, bringing a new opportunity for strategic transformation, the relevant animation game software market rapid growth. In fact, 3D animation industry has become the software industry's new leading brands, at least every year to stimulate the domestic software industry 5-6% output growth.

With the growing growth of 3D animation, network games, network animation and other Internet entertainment areas, mobile games, mobile phone animation and other wireless entertainment areas, as well as film and television animation, TV media, advertising and other traditional media fields are also developing, these have led the Chinese software industry emerging.

Experts believe that the growing popularity of 3D technology in the context of the national promotion of software to promote the original project, the future as a new engine of the software market point of 3D, will usher in a blowout!

War 3D industry chain, policy to promote rapid development

Can say, it is of great significance to develop the cartoon and online games industry with software technology as the core, to form the new growth bright spot of software animation industry, to promote the informationization of the city, to drive the industry development by Informatization, to make our country firmly occupy a place in the frontier of High-tech industry and to promote the strategic adjustment and optimization

"Not only for 3D software, 3D hardware, the entire 3D industry chain construction needs the support of the Government, very urgent." This helps to enhance the competitiveness of China's software. "Wang Yuetian, director of the Department of Information and Electronics at Beijing Polytechnic University, said.

3D technology appears, the animation industry to a new field, many cities are the animation game industry as a new economic growth point. and 3D animation technology development, but also for the relevant software enterprises to bring new opportunities, become the growth of Novoliki, enterprise warfare industry chain. At present, the domestic a-share market has two 3D software concept shares Austrian animation, Jinya technology. As the first part of the stock, anime concept, Austrian fly anime last September listed on the Shenzhen Stock Exchange, its beautiful performance and growth model, so that the industry saw the animation industry model innovation brought about by the huge development space, which also let the business side, investors very attention.

Industry insiders said from the development of foreign countries, 3D technology is mainly used in digital entertainment, including software animation, stereo cinema playback, broadcast broadcasting and other system equipment, as well as 3D camera cameras, detectors and other front-end equipment, including 3D mobile phones, televisions, DVDs, computer monitors, projectors, glasses, Helmet display and other terminal equipment. In the future, with the development of 3D technology, in medical, military, scientific research, industry, culture, education and many other fields have an extremely broad application prospects, software technology and related industries are expected to further uplift the boom.

For future development, government support can be a breakthrough in software technology, supporting the enterprise independent research and development of patented core technology, the development of 3D industry standards, and the overall 3D industry chain to be the finance and taxation, credit and other aspects of support, including content, terminals, ancillary accessories, such as upstream and downstream enterprises, radiation-driven 3D industrial chain

3D Animation Challenge

It is not to be doubted that today, China's animation industry at home and abroad are facing a serious competition situation, whether it is the size of the industry, enterprise size and software platform technology, the number of employees and product exports have a big gap with foreign countries. Although China's animation software has created a number of influential works at home and abroad, but the animation industry really bigger and stronger, there are many ways to go. So whether the 3D craze can create a new era for the software industry needs to be treated with caution.

From the technical reserve, Tsinghua University, vice president of software school Wang Chien-ming said: "At present, the core technology of 3D software is still in the hands of Europe, America and Japan and other developed countries, China's three-dimensional 3D market is almost completely monopolized by foreign products." This is not conducive to the future development of 3D animation industry in China. ”

From the profit model, the current Chinese animation industry's concentration and intensity is not high, industry chain is not long, the profit model is still relatively backward, the investment and financing system is not perfect, low returns, willing to engage in a very small number of investors, the industry is also lack of charismatic enterprises, lack of leadership enterprises, can not concentrate resources to do strong industry.

In addition, the domestic 3D animation industry is still in the conceptual stage, but also faced with the standard formulation, program content supply and compatibility and other practical problems, urgent to solve.

Therefore, we must quickly formulate 3D animation industry standards, increase the input of independent research and development, as much as possible to develop a solid professional knowledge and modern 3D skills of the compound talent; At the same time, actively explore the establishment of support for the animation Industry Development Fund, guide and reward venture capital and social funds to focus on software animation enterprises , to encourage financial institutions to support the development of key software animation enterprises, and promote more and more excellent 3D animation enterprises through the Gem or SME board Capital listing, in order to figure in the new round of competition in the first opportunity.