3D Online games China applauded not draw: Game companies Rob 2D Market

2d online games in China has shown its tenacious vitality in this land. Nowadays, the shadow of 2D online games in many countries and regions have almost disappeared, but in China, 2D online games still have a tenacious vitality. Although the domestic gaming industry is trying to transition to the 3D market, the influence of 2D games does not seem to be weakened.　　After several radical attempts, the 2D game has now become the new ace in 2010, and 2D online games will continue to fulfill its unfinished historical mission in China.　　Market warmer New Year, a number of game companies announced in 2010 will launch the 2D game, which includes the development of 3D to start the perfect time and space, the new industry champion Tencent and the third generation of game company representative Port Land online. January 15, the low-key blue Port online announced its products "journey to the World" will be "the New Year", and said that "Journey to the World" will be the first 2010 online games market launched a fine 2D game. Winter vacation is often considered to be the most difficult time in the online gaming industry, however, the operator Blue Harbor line for the "Journey to the Westward" in this schedule for counter-cyclical promotion, and put into the expensive ads. According to the Blue Harbor online official release figures show, "Journey to the Web" during the period, 3 days to reach 60,000 people at the same time online. To this end, Blue Harbor in 3rd after the convening of reporters, launched the "Q-coin, cash marketing plan."　　It is reported that after a series of marketing pull, the current product has exceeded 100,000 online mark, and this number has surpassed the market last year, a variety of 3D blockbuster. Of course, the Blue Harbor online is not the only one to rob the 2D market. 2d Online market pioneer Shanda and Giants are also constantly introducing new products to retain their share in the 2D market, giant in the previous launch of the "Journey" improved version of "Green Journey", The Grand "legend" series of new works "handed down hero biography" can explain its 2D market share of attention.　　In addition, Tencent Agent "Daming Longquan" as well as perfect time and space from the "Sword of the Dragon" also accelerated the test speed, have launched a beta and sealed. "The same period last year, the market can be 3D products, this year all by 2D products replaced." One industry insider exclaimed.　　Indeed, at the beginning of last year, "Tower of the Eternal", "sword nets three", "World II" as the representative of several 3D masterpiece to 2009 years to trigger the "3D era" of the Voice, and "2D game extinct" argument also spread. Unexpectedly, the 2009 3D game did not complete the historical mission of the Evolution History of the network game. From the "Eternal Tower" of the half-baked, to "sword nets three" applauded not draw, and then to the "World of Warcraft" new information film "Wrath of the Lich King" almost died ...　　3D game Market Despite the waves, the surprise is less. It is important that almost all companies are actively planning 3D games when the 2D market appears for a year-long empty window period. At the same time, the largest number of 2d class ARPG online games "Journey" and the largest round game "dream West Tour"Have seen a significant decline in the number of people.　　Take this opportunity, perfect time and space at the end of the year launched the 2D round game "dream of the Fairy" successfully attracted a large number of 2D turn players, become the 2009 of this 3D game of the most prominent products. In the "dream of the Fairy" encouraged, a number of companies actively launched its 2d class ARPG online games to make up for this piece of the market to bring the blank.　　In the face of such a huge market space and successful market precedent, it is not difficult to explain Blue Port online first launched its 2D games "journey to the Westward" and several large operators to choose 2D products as the 2010 's important product reason. 3D Games applauded the eve of the Spring Festival, Xiangtan City, Hunan Province, an internet café attendance only 30%, a few internet cafes in the best use of the most of the machines in front of each other, called friends to lead the organization of the country War.　　At this time, a game company's promoter put a row of posters on the wall, and then stop at a few players in the PK Huan. 20 minutes later, the National war ended, the promoter to one of the players issued a new online game card, and began to recommend the games. The player opens Baidu, skilled search this information of the game, ask: "Not 3D?" When it is known that this is a 2D game, the player scraping the novice card, said he was willing to try to play a game, then left a word: "Do not tell us 3D games, the machine does not run up."　　"And the recent transfer from Beijing to Hunan in the promotion of a few days, has been more than once asked whether the game is not 3D, which let him know after the work, to first introduce their own game is 2D."　　Analysys International "2009 China Online Games users Research report" in the survey of online gamers, 61.4% of the players said the favorite game screen type is 3D, but the real 3D online users accounted for only 33% of the total number of players. From the contact of users of different age groups to see, showing the characteristics are: contact online games in 1 years of the following players for the 2D and 3D game preferences are basically flat, this kind of players basically belong to the new group of players, OCS less travel, for the screen effect is not high pursuit. And the game age of more than 5 years of users for 3D games have a clear preference, picture quality and operating sense of their evaluation of the game is the first standard. A senior industry personage admits: "The domestic net swims the user is also comparatively elementary, the proportion of the high-end user is relatively few, the more player is not concerned about the 2D or 3D, this is one of the reasons of the 3D net game applause not to draw a draw." "Of course, another big reason is that 3D games for hardware requirements of the configuration is difficult to meet the domestic market conditions of the game."　　When "World of Warcraft" opened the domestic 3D online games market, and led the domestic Internet cafes a general hardware upgrade, 3D games for the high demand for hardware will become more and more frequent, and the upgrade speed of the Internet café hardware obviously difficult to catch up with the game for the minimum configuration demand speed. YuYu, the producer of the journey to the past, told reporters: "2D games rarely need to call graphics acceleration, most of the 2D graphics elements are through the CPU, so a 2D game graphics match to see the load capacity of the CPU, this is very important, such as the current two-tier urban Internet cafes in general CPU configuration is high, but the graphics card configuration is low, so even the 3D game vertical and horizontal now, the screen rich, unique style 2D game is quite a market.　　"[Page] segmentation of the market segments brought about by the 2D and 3D competition has proved that pot has been difficult to meet the current large-scale and structured market." "Different products in the region to promote the focus is not the same", a company responsible for years of channel promotion staff to accept the "Internet weekly" interview, said: "The domestic game market is still relatively clear, North Canton, such as a major city or 2.5D players, 2D games in these cities will not have too much market space, the opposite large 3D game in the tertiary market is difficult to survive.　　"In addition to hardware facilities tertiary the city is difficult to achieve the needs of large 3D games, 3D game relatively complex operation has become such a game difficult to root for this kind of market." "Top 10" has become one of the most important criteria for "good game". YuYu told reporters: "Journey to the first 10 level to reach the previous 15 minutes, simple operation and human guidance to become the game in the promotion of a major advantage."　　"How to let the player to start fast, simple operation is a domestic online games necessary conditions." In recent years, many large 3D games in the international market have died at home, which has a lot to do with the ease of the game.　　"Endless Task", "Guild Wars" and other games can not adapt to the characteristics of the local market, have suspended operations, and "World of Warcraft" as a case has become the current 3D online game standards, and "World of Warcraft" appeared also opened the domestic 3D online games market bud. Market segmentation has brought more and more market opportunities, and the emergence of several types of games in 2009 has amply demonstrated this. "Moore Manor", "box World" and other products for the youth game market has been a great success, Shanghai Rice washing company also through the new subdivision of the field of expansion in the online gaming circle occupy a place.　　In addition, to small games for the platform of 4399 games nets, 91wan and other small games platform for the 18 years of age under the market has been differentiated.　　In the face of the current diverse market demand, online games entrepreneurial opportunities have also increased greatly, and the market continues to subdivide, so that more and more successful in their respective areas of the company began to seek diversified development. Strategy 3.0 upgrade in Europe and America and Japan and South Korea and other countries have almost been fully covered by 3D games, while the South-East Asia, Africa and other markets represented by Vietnam are still mainly 2D games.　　The domestic market is different from any one game market in the world, after 10 years of evolution and cultivation, the domestic online games market shows a variety of market patterns, followed by the game companies to deal with the market segments made by the strategy of 1.0 to 3.0 of the evolution. The industry generally divides the network game company into three generations, namely through the game company's historical background and the operation pattern and divides. Now, however, the three-generation gaming companies areIn moving to the same organizational model, which is similar to a movie's distribution model, the corresponding pattern upgrade is called the upgrade of Strategy 3.0. As early as 2004, the Grand transformation, and then put forward to do online entertainment platform, followed by the game is a grand distribution mechanism of cultivation, through the operation of dozens of network games to cultivate a mature online distribution platform, and the platform of nearly 50 online games covering the current variety of game types,　　Shanda is the first to 3.0 online games operating mode to try the company. Learn from the grand success of the experience, and pay more attention to the independent research and development of new games company Blue Port online to become 3.0 games operating mode another major pioneer. and a number of entrepreneurial companies in different ways, blue port set up in the early days of the establishment of 3 independent game Studios, started 2D, 3D and leisure games, such as a number of self-research projects, and operates a variety of agent products, focus on product mix.　　It is understood that the current blue port online with 2D, 2.5D, 3D and leisure games, webgame, round game, such as 10 projects, the current popular martial arts, fantasy and other themes are covered. "With the gradual breakdown of the gamers ' user base, the risk of online gaming companies betting on a single niche market becomes greater, and the emphasis on product mix and game distribution is the model chosen by the Blue Harbor line," said Coo Mingxiang, the founder and director of Blue Harbor online. "It is understood that a number of advocates of a single boutique strategy of the game companies have to seek transformation, the most typical is the giant and Sohu swim." 2009, the Giants because of "journey" performance of the decline, stock prices fell continuously, and in the "Journey" after the "Giants" and "Sports Empire" have faded out of the market, the Giants began to transition last year, the giant's plan to win the Giants to become the beginning of the transformation.　　Since then, the continuous release of the acquisition message has gradually enriched the giant's product line, while the casual games, web games and 3D games, 2D game layout, so that the giant completed the 3.0 strategic upgrade. Similar to the giant model is the last year to complete the spin-off of the Sohu Tour, by virtue of a "Tianlong eight", a tour of the Nasdaq completed the IPO, but its follow-up product, "The Deer Ding kee," the extension of its share price has a slight fluctuation. At the end of last year, the tour announced a variety of agent products, including flint research and development, Jinshan operation for many years, "the" "Q biography" (after a tour of operation renamed "Big Liar"), and the Chinese network Dragon 3D Game "Chinese hero".　　Swim is trying to get rid of the excessive reliance on the "Tianlong Eight" status, from a single boutique research and development mechanism to the distribution mechanism of multiple products, the tour is also in the mode of 3.0 closer. Some experts predict that the domestic online games market will be fully into the 3D market after 5 years, and before that, 2D games and 3D games will be in the market at the same time, the domestic diversification of the market features also let the company gradually realized that the comprehensive deployment of the segment is becoming more important.