3D visual wind freely 55 billion dollar market to promote game industry upgrade

"Not 3D technology Fire" Avatar ", but" Avatar "carrying 3D technology, become a household name. "This is a logical description of the relationship between" Avatar "and 3D technology. From then on, people step into the cinema, and even turn on the TV, computer, will unconsciously and "Avatar" immersive picture of the contrast.

In the "Avatar" blowing this strength of the "3D visual Wind", 3D technology has also become famous, new consumer trends into the investment culture products the most powerful risk protection, now the 3D technology is the cultural products competing use of "Sweet cakes."

Not long ago, the media revealed that the April 16 just released the Hollywood blockbuster "The War of the Gods" was only after the completion of the full filming of the emergency announced to 3D, which is due to the release of Warner's "Avatar" 3D model emulation. At the same time, the world-wide Nvidia company, a professional video game card GeForce series, has recently made an "internet café business" in South Korea, where players can play "World of Warcraft", "Batman" and "Biohazard 5" by using Nvidia GeForce graphics and 3D vision stereo glasses. and a variety of latest 3D games. 3D technology is spreading at an alarming rate in the areas of film and gaming where cultural products are subdivided.

The game is widely used in 3D technology

is temporarily restricted by display devices

According to the reporter's summary of the available data: the first successful use of 3D technology originator is animation, for example, 1984, by Pixar Animation studio (Pixar Animation UBM) using 3D technology to make a short film "Andre and Willie's Adventures" But there are not many notable success stories until they were produced in 1994 by Pixar Animation Studios, which had a model effect on the Global animation field, the 3D animated Toy Story.

At the same time, the success of animation using 3D technology has directly driven the development of the game industry with the continuous progress of hardware and software technology. In the available data, the first 3D concept (technically not the real 3D) game "German headquarters" in the 20 1990 years ago, 1996, the first real sense of the 3D real-time calculation FPS game-"Quake share Edition" released. Since then, Chinese players are familiar with "A3", "King of Kings" and other classic 3D stand-alone, online games ensued.

Technically, the 3D technology used in the game industry is not the same as the Avatar movie, but the effect is similar. As far as I know the situation, even if the animation, as the "Avatar" before the release of the game area to use 3D technology case more than the film. "Beijing Chung Wenhua Culture Communication Co., Ltd., the IT department manager Shi told reporters.

"In fact, the hottest online game of World of Warcraft, for example, it is essentially a long, wide, deep, real sense of the 3D game, but this 3D only exist in the computer graphics card, display equipment can only present to us a long, wide pseudo-dimensional, is a 2D plan. "Shi said.

Shi that the current easily industrialized stereo imaging technology can not get rid of "glasses." Relative to the film, the game screen to watch the length and distance between the screen to restrict the 3D technology play, in the retention of 3D technology on the basis of the game operability, authenticity promotion, no player can wear glasses for a long time to play, this is indeed the "World of Warcraft" such grand production scenes of a resource waste. "But even so, if the player just want to experience a short time 3D technology to bring the immersive, just market mid-range graphics + driver + a pair of inexpensive 3D glasses, you can experience." Shi told reporters.

Games are easier to carry 3D technology

"3D Heat" reflects the interactive will

3D technology is perfectly displayed in Avatar, but it does not start here, and it never ends there.

The reporter learned that, at present, Japan has no need to wear glasses can be immersive experience 3D effect display technology, although it is also subject to viewing distance to the imaging effect of the constraints, but this achievement has to include the game industry and the film industry, including the field of cultural products issued a signal of new business opportunities , according to founder Securities IT industry analyst Wangong to reporters, Sony's a 3D TV will also be available, which will be the development of 3D technology milestone role; "Some game makers are working for Sony's PlayStation 4 and Microsoft's Xbox 3 (game consoles) to develop new 3D rendering engine. ”

"1984, the 3D animated cartoon" Andre and Willie's adventures "is entirely dependent on the computer language, the process with the current full graphics three-dimensional software is two concepts. With history as a mirror, the future development of 3D technology is not what we can predict. On the basis of a huge market, the acceleration of technological innovation is inevitable, the problems faced in the process of industrialization will be solved. "Shi thinks.

Wangong told reporters: "I think, 3D technology brings people the most intuitive feeling is lifelike environment, the impact of the effect, which is why 3D technology so popular reason." And this effect is favored by the phenomenon is reflected in the audience on the interaction between the virtual reality of the yearning. ”

Here, interactivity and virtual reality can be understood as the participation of the audience, touching the real experience of the senses. "Then, this virtual reality technology should be the extension of 3D technology, the development of the goal, and to achieve this goal, the game industry is obviously more interactive than the film industry advantage." "Wangong said.

"Avatar" creates 2.5 billion of dollars in business miracles, 3D technology to make strides, and the "Father of the Earth" title of the director James Cameron is indeed found in the 3D technology, now "Avatar" 3D mode, especially "3D money-making model" logically become followers of the imitation object.

The 2009 white Paper on China's online gaming market, published by the Ministry of Culture, said: In 2009, the market size of China's online games alone had reached 25.8 billion yuan, an increase of 39.5% per cent, before PwC predicted that the 2009 global video game market would reach $55 billion trillion.

The huge market accompanies the birth of the fine game and the rapid growth, and who can grasp the pulse of the market change? Perhaps, in the premise of fine texture of cultural products, with more interactive game industry to enhance space for the platform, 3D technology extension-virtual reality as a means to truly surpass the brilliance of the predecessors, to create a new business miracle.