3D Portrait printing rite: Pro Tyrants Powder star

With a scanner on your body 360 degrees without dead ends to collect data, and then 3D modeling, printing, a picture of three-dimensional "photo" will be done.

"Everyone has a need to keep images, which are our potential customers." Ji Xiaoyi, a professional photographer, created the statue last year, and has now opened an experience shop in 18 cities across the country. However, http://www.aliyun.com/zixun/aggregation/10949.html ">3d printing is not cheap, one will cost thousands of yuan, the current product of the creation of a more high-end consumer market, At the same time, the pioneering star and film and television company's cooperation channels, the classic role into a limited edition of the doll, the use of fan effect profit.

Aim for the high-end market

"3D Printing" The word is not unfamiliar, in recent years in major scientific and technological media has always appeared frequently, can print out a gun or a heart, with the ordinary people's lives how much relationship? Combined with his own image professional, Ji Xiaoyi thought of the application in portrait customization, the technology to the consumer market, compared to the description of the sculpture, it is a real record, compared to the plane photos, 3D scan to get more complete data, but also more reserved value. "I want to build a 3D image database for every family, just like the genealogy, even after hundreds of years, the descendants can still open to look at any time." "He said to the South reporters.

But there is no reference in the domestic case, to know how many people will be interested in this new gadget, but also have to touch the first. The world's first 3D photo studio in Japan, where he experienced a, and his own 3D like a film to upload micro-blog and micro-letter. Results suddenly in the circle of friends "fried Open the pot", no one in the message said not like, just a ask price, twenty or thirty cm tall custom portrait will be three thousand or four thousand yuan, many people began to retreat.

"The general psychological price is hundreds of yuan, after all, this is not a necessity, reluctant to take the entire month's salary to build a 3D image, but our equipment and raw materials are imported from the best companies in the United States, the cost is there." Ji Xiaoyi reporters said, at this stage can aim at the price is not sensitive to customers, wait until the scale to do, and then expand to mass consumption.

For high-end customers, the first time to patronize the product may be out of curiosity, to create a 3D print version of their own as a collection, but then how to attract them to spend it? In this respect, Ji Xiaoyi said, 3D portrait printing is not one-time, similar to operating a photographic pavilion, the key is to pinch the special point of demand. For example, the child grows fast, is the same year, then in his growth years, mom and dad can take him every year to print a 3D image, like the current very popular photo souvenir, the business in the product of the image accounted for a very large proportion; As for adults, there are special commemorative days like graduating from college, getting married, Parents 70 birthday and so on, can also be printed with 3D to record. "In my understanding, photography and 3D print portrait of the same needs, but two-dimensional storage upgraded to three-dimensional, more money." "he said.

Business Circle Open Chain

The first step in customizing a 3D print portrait is to collect the data, set the pose and hold it for a few minutes so that the master with the handheld scanner completes the scan. Ji Xiaoyi said that the process of face-to-face communication and contact should be completed in the store, so the product made like the beginning of the line to determine the chain to join the model, and in order to attract passenger flow, at all costs to open the store in each city the best business district, such as Shanghai's New World, Beijing's Blue Harbor, after all, this area is too new, More online promotion is just a big concept, into actual consumption or offline experience. Since its inception last year, he has opened 18 in the country, but not every shop can be profitable, he admits, this rapid expansion of the pace will slow down a bit, the existing first optimization.

The data collected from the front end is fragmented, and it has to be uploaded to the headquarters of Shanghai for a unified 3D modeling, and after the print output is completed according to the size requirements, then the distribution back to each store. He told the South reporters, do not like, modeling is one of the most important technical links, so the product made like specially from the game industry dug up a senior 3D master to build competitive barriers, now 100 people around the team, mainly to do modeling.

At present, Shanghai headquarters can receive more than 300 orders per month, the customer unit price is about 2000 pieces. South reporters learned that the customer in addition to get a 3D print version of their own, will also get a 3D data passbook, applied in the product of the development of a PP, you can rotate the portrait, and then put it into a different scene to take photos; If the customer wants to make further animations, the 3D model data can be realized, However, extra pay is required.

Discovering film derivatives

To the concept of ordinary artificial stereo is very new, need to cultivate the market, but if used in celebrity stars is not a novelty, but the former may be created wax, bronze, and so on, and now replaced by 3D printing. Ji Xiaoyi pointed out that walking stars, film and television routes is another opportunity to expand the market, such as matching the film and publicity to create special effects masks, in the recent release of the film "Flower Road," the company as a mask design and manufacturing suppliers, to three of creative personnel to provide 3D portrait printing mask.

However, he is more interested in the film derivative, imagine the inside of the classic characters into a limited edition doll, sold to fans or fans for profit. He analyzed that in Hollywood, a movie revenue in the box office accounted for only 30%, the other 70% is derivative authorization, but at home, almost hundred of the box office, derivatives this piece has not found a good export, with the help of 3D technology may bring great potential for explosion.

A good or influential film is the first choice for making images, then look for the stars behind me or the film company to talk about cooperation, like last year Huayi launched a "The God of Detective Dee", they put the main characters into a 3D print dolls, and test the water to sell fans, allegedly, market feedback is very good, One sold nearly 6000 yuan. "In the business model, we have the market confidence to buy the copyright directly, if not sure, according to sales revenue to the star or film party." "Ji Xiaoyi said that many film companies are willing to co-operate, after all, open the film derivatives market is their demand, and some stars are concerned in the case of a bad person to sell, face difficult, not to see more successful cases, do not hesitate to participate. In this respect, the product statue is also in the optimization of the development of ideas, try to explore more cooperation.

Rumors]

Develop Small size portrait

Investor: Yu Lei, head of a certain production company in Jiangxi

I'm a traditional real estate project, and I've always wanted to look for transformational ideas in emerging industries. 3D Printing is one of my favorite directions, in particular, the product made like now do portrait printing, the former only great people and celebrities can do three-dimensional image expansion to ordinary consumers, but also and huayi cooperation, take the Star Pavilion route, the two ideas will have a relatively large market development space in the future.

Products like the current in the physical store investment is relatively large, in the country has opened nearly 20. This aspect for the brand promotion, lets more people know this technology, on the other hand this is also the service process link, does not have the store customer to be difficult to experience. But I think, after the customer may not be able to shop, in the online after a single, such as logistics to send finished products to the home on the line. This is based on two scenarios: one is the extended category, print something other than a portrait, such as a picture of a package, do not need to scan anything, directly to print it out; the other is still a print portrait, but the size is much smaller, for example, to make a table of ornaments, it is not very fine, Customers can model and print photos by sending them over. You know, 3D print portrait is so expensive, mainly in raw materials, so small size, the price is relatively cheap, can let more consumers accept.