In the current global, network electronic shopping is not new, and the development trend of e-commerce, profits increased year by year, the network convenience greatly deepened the convenience of ordinary people shopping and selectivity. But it can not be compared with the real shopping, that is, the lack of interaction and experience of the process, greatly reducing the purchase of some goods sales desire and authenticity, security, interaction.
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16 minutes ago
recently read a story about the international experience of the new electronic experience marketing, because the internet to order clothes can not help but need to return the trouble, in 2001, as the highest proportion of European online shopping-Germany developed a "online fitting room" system, Not only can help customers check whether the new clothes fit, but also can watch different lighting occasions under the effect of clothing. This system first through the hand-held three-dimensional scanner to the customer's body scan, and then the obtained data transmission to the clothing vendors, forming a customer virtual three-dimensional image.
of Germany
This system can be said to open the net to buy the test clothes, but the premise of the network fitting is through three-dimensional scanners, so that some inconvenient.
graphical e-business, with the progress of science and technology, high-quality hardware, ways and means of diversification, the popularity of bandwidth, undoubtedly in recent years has become one of the hottest topics in the field of E-commerce, graphic experience marketing, accurate e-commerce shopping guide, user-friendly services, No doubt fully solved the plane E-commerce has been unable to solve the interaction and authenticity problems. International for such as MVM, CME, etc., through the page graphics Plug-ins provide relevant theoretical practical business services. In the international arena to bring a small impact and impact. Near to see China, Tencent 2008 through the first use of Flash plug-in technology to achieve a pat dressing room and other experience marketing mode, but compared with the real value of graphic e-commerce, there is still a lot of landing and practicality, expansibility, especially in different countries under different hardware environment, there are still many problems. Then how to solve this transition time, how to seize some consumer power users, first of all, the implementation of the field in mainland China and trial?
How to push 3DBusiness questions in China
1, 3DBusiness, in the domestic implementation of the biggest problem is the bandwidth, technical availability, feel, image refinement, people of different ages aesthetic satisfaction, how to appear with the traditional plane e-commerce differentiation and advantages of highlighting;
2, 3DBusiness is not just because there is graphics E-commerce is so simple and simple, it must have its cenozoic elements and factors differences in traditional e-commerce, from the revolutionary perspective of E-commerce, it must meet brand communication, commodity display, SNS interaction, trial, electronic consumption of integrated three-dimensional process , it also needs to have its special nature, which is the possibility of replacing or occupying some market;
3, 3DBusiness technology diversification, in the end which is really suitable for nearly 5 years in the domestic network situation can be quickly implemented and spread to the business sector, and its own huge user base and acceptance, this question has undoubtedly fully tested the field of business and thinking;
4, why users need 3DBusiness and discard plane E-commerce, this problem is no doubt similar to the combination of E-commerce and SNS, there is an inevitable value, but there are inevitable theoretical feasibility and excavation, as the 2nd point, 3DBusiness is not just because there are graphics and pictures will move into graphics e-commerce so simple and simple, must have their own threshold and characteristics;
The selective direction and development mode of
3DBusiness
1, e-commerce is bound to need a medium to spread, and this e-commerce media has evolved to today to the second generation of E-commerce, E-commerce +sns, then from the traditional plane angle, there are many ways to achieve, of course, He is still unable to solve the revolutionary third-generation E-commerce business value that 3DBusiness can offer, so as the birth of IgA, 3DBusiness the best trial platform, is the current 3D network game, 3D virtual world and other fields for a good platform recommended;
2, 3DBusiness How to effectively solve the traditional plane e-commerce can not be deeply resolved, then the Netizen E-commerce in the end what is the focus? Why don't we take a look at Eric? Latest data Report:
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16 minutes ago
from the picture, users of the brand and Word-of-mouth attention is much higher than other levels. Then the traditional plane e-commerce must exist in the brand communication, product display, interaction, trial and many other weaknesses, and this part in the short term IE technology and plug-in technology, bandwidth high-speed popularization, such as the distant waiting, 3DBusiness technology, brand communication, product display, interaction, The trial is undoubtedly a one-time strong heart needle to deepen and effectively solve the problem.
Traditional 3D Graphics network games already exist business features:
1), mature, player, business identity of the IGA advertising display technology;
2, mature BD Business online, offline and distribution cooperation mode;
3), compared with the plane-type SNS, with the development of technology and design theory, the graphical network game and the virtual community have the advantage of high interactivity, and the interaction between the graphical network game and the virtual community is much higher than that of the similar plane products.
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3, 3D network games, 3D graphics virtual world How to effectively solve 3DBusiness, compared to the 3D network game there are a variety of styles, a variety of themes, so not all online games can be successful to provide more than the three-dimensional process of satisfaction of the 3DBusiness. Then what is the most consistent product, and some of the E-commerce domain friends comprehensive analysis, lightweight, technology diversification of 3D graphics virtual world is undoubtedly top grade and most worthy of being excavated objects.
1), webgame popular, will undoubtedly 2d plug-in webgame deepen to the hearts of everyone in China, light browser can be surveyed the world, competing for the warlords. In foreign countries, a large number of plug-in virtual world, of course, the virtual world has been a problem in the mainland has not been popular, that is, the lack of entertainment, the people built house although in the life a large number of gun-wen bombing under the theory after a while, but in the real business field, It does not seem to be a good fit for Asian earth people to recognize and love the virtual world. So overseas, Kaneva, vside and other recreational nature of the virtual community, but by the youth, youth and other fashion consumers, and then see, entertainment is bound to be placed on the premise of community, this is also the domestic "happy Net" mode of success factors, first play will have a community, and similar products are soon SNS and entertainment organic combination, so in the permeability, interactive 3DBusiness paved the way;
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12 minutes ago.
2, the client-side graphics virtual world, this part in nearly three years compared to the Web-class virtual community more worthy of attention. such as personal blog from 2007 to date all article analysis, 3D Plug-in Web Entertainment, in China is limited by plug-in technology, broadband, plug-ins shielding many problems. Light client graphics virtual world is undoubtedly from the theoretical real meaning to practice and practicality, and with fashion, full graphics, entertainment, scalability, SNS, and other characteristics of the premise, but also has some high purchasing power of goods and susceptible to brand impact, impulsive consumption of youth, youth groups base to do the backing. In addition to the virtual world of the client-side graphics compared to traditional network games, the real meaning of all-round coverage of the network Interactive entertainment, the Internet dual areas, both can be developed, greatly reducing the entry threshold and industry permeability problems.
3DBusiness for what kind of e-commerce
1.3DBusiness User age group prediction
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2, 3DBusiness is suitable for which kind of big class electronic commerce
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12 minutes ago
1), the whole Body clothing category
2), Jewelry class
3), home, real estate class
4), cosmetics category
5), Entertainment
4, 3DBusiness Development route Brief
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11 minutes ago
3DBusiness Electronic Payment maturity Analysis
Experience Electronic Commerce in addition to display and experience, the important is the follow-up payment, distribution system.
1), Sales payment system
3D Virtual community and 3D Network games, itself that has a mature electronic money, card-filling system, compared to TV shopping, etc., 3DBusiness Electronic payment has been in the last 10 years the development of online gaming industry has been highly mature, far look webgame field, near to see the traditional online gaming industry. E-Commerce supported sales payment system 3DBusiness platform can be mature support.
2), distribution system
distribution system in the purchase of the design of a combination of multiple technology, still like the traditional e-commerce payment, distribution process, will not give businesses, customers bring new consumer learning problems and distribution problems. This has its advantages in the inheritance, and it also shows its development inevitability and inheritance of the characteristics of the replacement. If there is sufficient time, but also fully integrated with graphics technology to achieve a more perfect distribution certification services and customer service system.
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8 minutes ago
3DBusiness in brand communication, commodity display, SNS interaction, trial, electronic consumption, distribution comprehensive three-dimensional process, compared with the technical maturity, user base number, user identification, business identity, usability, SNS Interactive, entertaining, trial experience of Multi-angle, And traditional E-commerce has opened up a considerable technical threshold and differentiation, there is no doubt the revolutionary effect of change. The surplus is undoubtedly to be resolved:
Transmission
of
1 and 3DBusiness platform
2, 3DBusiness platform for the popularization of
Deepening
of
3 and 3DBusiness platform
4, 3DBusiness theory and Industry communication sound
5, management and industry associations of the importance of
