3G Age mobile Network marketing what kind of

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

July 16, CNNIC released the 24th China Internet Development Status Statistics report. The report shows that in the first half of this year, China's internet users have reached 338 million, continue to lead the global Internet, which, the use of mobile internet users have reached 155 million, accounting for about half of the total number of Chinese netizens (46%), increased by 32.1% in half a year.

Faced with the size of 155 million of mobile internet users, a growing number of internet companies are working on how to launch mobile Web services, a piece of the huge user market.

At present, the mobile Internet service for individuals has taken a step to take shape. Mobile Internet services for companies seem to be in a very uncertain situation and have failed to produce influential products and services. Although a few years ago appeared like "SMS URL", "WAP construction station" Such wireless products, but it is "concept" than "actual", and did not form a climate.

Wireless Internet user base is rapidly amplified, wireless internet world's personal application services are also more and more exciting, no doubt the wireless Internet enterprise-class application is inevitable trend, but why the domestic mobile network marketing market is desolate, all the princes are in the sit?

Individual analysis, there are several factors:

Traditional Network marketing market is still in the initial stage, no time to take into account mobile network marketing. Traditional Network Marketing Service market itself is still in the process of high-speed development, there are still a large number of traditional enterprises have just begun to network marketing. Based on the cognitive and development of things need to digest the time process, which naturally allows mobile network marketing to enter the queue waiting for the call.

Network Marketing service providers do not know enough about mobile network marketing. At present the wireless Internet market scale development speed is very fast. A few years ago there was a high threshold, low user status, and now it's a big one. Such development speed, so that most network marketing service providers do not have enough psychological preparation and research and development preparation, the understanding of mobile network marketing is very inadequate.

Domestic Network marketing theory of mobile network marketing research is not enough. In the more than 10 years of rapid development of internet marketing in China, no exception has been applied to theoretical research. This is not only the characteristics of network marketing industry formed, but also the domestic network marketing theory itself caused by the short board. It is not a matter of three or two years that the theoretical research and practical application have been divorced from the theoretical research mechanism of practice.

Lack of effective mobile network marketing application ideas and models. As far as enterprise-wide wireless Internet applications are concerned, there is a general lack of effective application ideas and models. At present only the life service enterprise can with the wireless Internet service business to carry on some combination, provides the wireless Internet application service for the individual. and business-to-business, business services, such as wireless internet applications, is still in a state of chaos.

Personally, the traditional enterprises to carry out mobile network marketing, the first is an independent system. This independent system, can be seen as the traditional network marketing of the miniature version, the same applies to the traditional network marketing "platform" + "traffic" + "transformation" of the network marketing process. And in the wireless internet "platform", "Traffic", "transformation" of the implementation of the three ways, it is necessary to follow the wireless internet environment, users, the development phase of customer law, and integration in.

Second, mobile network marketing can be seen as an extension of traditional network marketing, the traditional network marketing can not achieve the scene, through mobile network marketing to achieve, and thus promote the development of traditional network marketing itself. From this point of view, mobile network marketing is not an independent system, but a tool or an application, to improve the original network Marketing system.

Finally, with the development of information technology, the difference between the wireless internet and the traditional internet is getting smaller, and the two are gradually merging into each other. By then, mobile network marketing and traditional network marketing will eventually merge into one, no longer have any differences. This process is a very short process, and personally think that in China, mobile network marketing and traditional network marketing integration, at least 10 years more time.

Based on the above understanding of mobile network marketing, let us try to frame a traditional enterprise mobile network marketing model.

1, need a mobile corporate website (that is, mobile web site), the mobile corporate site to adapt to mobile phones and other micro-terminal browsing. The content of the website should be designed for the characteristics of the mobile visitor.

2, in the wireless internet world, the mobile website registration, labeling and advertising and other promotional activities, direct access to wireless Internet users to browse opportunities. In the daily business activities, in the traditional website publicity, but also to their own mobile website publicity.

3, mobile Web site, to strengthen the content of the construction, to provide industry characteristics or their own enterprise characteristics of information applications, such as market news, the latest promotional broadcast and other content to enhance the characteristics of mobile web sites, increase the probability of attention.

4, in the traditional corporate web site, the mobile Web site for publicity and introduction, to guide the traditional users in the transformation of the role of wireless internet users, but also through the mobile Web site and business contacts and communication.

5, the traditional enterprise website member interaction in the mobile web site to extend, so that mobile site users can participate in the interaction of traditional web sites, so that network marketing has continuity. such as: Member login, member evaluation, view/deal with transaction information.

6, the combination of wireless Internet unique technology application characteristics, design enterprise Network marketing applications. such as the issue of "two-dimensional code" promotional coupons, to provide corporate ringtones/theme download, open mobile website online customer service agents, mobile phone website voice services.

7, for the customer customers, mobile network marketing can be based on the mobile e-business process. So that wireless internet users can easily carry out the mobile shopping process, and can be at any time to order inquiries and management. (Author: Kai, reprint please retain the name and provenance)

Article first: one-stop network marketing platform www.ebdoor.com