3G Drive channel change cool pie with 500 dealers Deep Alliance

Source: Internet
Author: User
Keywords Channel strategy channel change channel mode channel sales
2009 3G Handset Total sales breakthrough 5 million, become the milestone of the 3G industry, 3G Market development on the one hand benefited from the carrier diversification policy, and channel socialization has become the development of the booster. January 28, 3G leading brand Dragon cool faction to lead the layout of the 2010 3G Channel, held a "seize the opportunity with the development of the future-Yulong cool to the 2010 Gold Customer Annual Summit" activities, attracted more than 500 dealers from across the country enthusiastically participate in the 2010 channel Development plan.  It is reported that 2010 Yulong will increase the number of dealers to 1000, further increase the proportion of social channels of sales, increase the market coverage of 3G mobile phones.  Channel deepening cool faction and 500 Gold customers Alliance cool faction in 2009, the channel policy has made major adjustments and transformations, the shift from operator-oriented channel structure to carrier channel and social channel is the dual-track strategy, which provides a powerful impetus for the 09 3G mobile phone sales of woo-long cool to enter the top three. Yulong Cool Faction Executive vice President Li said, Yulong Cool faction current channel mode mainly divides into the carrier channel and the social channel distribution two kinds, such channel strategy can satisfy the cool pie multiple product line channel demand. According to the unified deployment of China Telecom channel socialization, cool school in 09 to increase the expansion of social channels, has been with the country's leading national agents, such as audio, Chinese mail, Eschde, etc. reached a strategic cooperative relationship, while with more than 500 regional distributors around the country, according to different product positioning to choose different channel mode,  Maximize sales coverage. It is reported that at present with the audio communication from 07 began the CDMA products of the socialization channel sales cooperation, and love Shi Tak in the TD mobile phone sales to achieve a deep strategic cooperation. Rewarded luxury car cool pie to build thousands of gold customer alliances it is understood that at the Gold Customer summit, the cool party performance outstanding dealers carried out a rewarded, a number of luxury car awards to the most outstanding dealers, in the current 2G mobile phone channel sales atrophy, the cool faction is undoubtedly to give the channel a strong heart needle. According to Saino data, the cool 2009 3G mobile phone sales after Samsung and Nokia, in the 3G mobile phone market before the first three and domestic mobile phones, the market share of more than 10%. Yulong Executive Vice President Li said Yulong cool in 09 in the 3G market to achieve leapfrog development, in addition to technology and product layout advantages, one of the key factors is the cool faction adhere to the complex and flat channel policy, resolutely promote the process of channel socialization, more than 500 dealers for the Woo Dragon Cool faction's performance made an important contribution  , the formation of a mutually beneficial situation.  It is reported that the 2010 Yulong will accelerate the construction of channel socialization, increase the social channels and open channels of sales, strengthen the infiltration capacity of the channel, is expected to woo Dragon cool will be in the national development of 1000 dealers to cooperate to enhance the cool channel control. Social channel sales increase to 70% Cool party channel socialization of the active promotion and the major operators of the channel socialization strategy coincide.  According to reports, 2010 cool faction on the one hand continue to strengthen cooperation with operators depth, the joint promotion of flagship star products, in addition, will further increase the 3G product channel socialization promotion, and the socialization strategy to the depth of development. It is reported that the 2009 cool faction of the social channel for the whole cool sales have a great contribution to the current two channels have been converted to 5:5 of the proportion of social channels of sales increase a large proportion.  Yulong Executive vice President Li said 2010 Yulong will continue to increase the proportion of the community to channel, the distribution of social channels is expected to increase the proportion of 70%, social channel distribution of product models and the number will be significantly increased, so that more dealers from the cool 3G industry development benefits. Zheng, senior analyst at the three Electricity advisory service, said that at present, China Mobile, Chinese telecom and unicom three operators in their efforts to promote the 3G mobile phone procurement and sales socialization process, Yulong cool to take the lead in the social channel layout, will increase the cool in the 3G mobile phone market channel voice right.
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