3G era focus on customer information needs is the key to winning

This reporter Lio Hongxiang when 3G service successfully climbed Mount Everest, a new era of communication opened. May 15, China Telecom Tianyi 3G on Mount Everest, successfully covering the "world's third pole." China Telecom announced that all the counties in Tibet to achieve 3G sky-wing coverage.　　From no phone to the village phone, and then to the county to 3G, Tibet, the frontier of the Great province of the overall integration of the information society, indicating the full arrival of the 3G era of China. In the ensuing 5.17 "World Telecommunication and Information Society Day", China Unicom also officially announced will be the first batch of network in 55 cities opened WCDMA business trial commercial, at the same time customized 44 WCDMA terminals.　　Previously low-key China Unicom in the "5.17" Mao, its 3G brand "WO" ads are overwhelming the user's eyeball. China Mobile's TD-SCDMA continued for a year, continuing the myth of China's own intellectual property rights. Under the impetus of China's mobile, China's independent intellectual property rights TD-SCDMA Network test business has been nearly one year.　　At the beginning of this year to get the 3G official operating license, China Mobile synchronously issued 3G logo G3, showing the new market image of TD-SCDMA. At this point, China Telecom, China Unicom and China Mobile 3G brand to the market, the Chinese 3G communication services opened completely. Users can get 3G service in any operator's business outlets or electronic channels.　　The 3G service, which has been in dispute, game and balance, is really moving towards marketization. The picture of the waves just opened. In the industry rejoiced in the arrival of the 3G year, the voice of doubt also heard. Despite the overwhelming advertising of the three major operators, a variety of 3G applications, numerous 3G service experience. visual, auditory and tactile shocks surround every 3G user.　　But what the 3G can bring is the most puzzling thing for ordinary users. As a result of the global financial crisis brought about by the violent shocks, the public "money" tightening is already a fact.　　In the user more concerned about whether there is more low-cost communications services, 3G of the contrarian, was placed in the hope of boosting growth. Earlier, Professor Bupt Shankai had predicted that unimpressed was a "dragon Slayer" and was not used. And in the face of the operator's current high-speed user growth, analysis agencies are not very optimistic.　　UBS is concerned that the current strong growth in net new users is driven by a "supply drive"  based on a large number of mobile subsidy  rather than "demand-driven", even though China Telecom has more than 10 times times more users than ever in many provinces.　　For China Unicom's WCDMA test business, UBS believes it is more symbolic, its new users still come from the low-end market, and because the number of machines using multiple card number is increasing, the real value of users is declining. TD's current development has not yet improved, although based on China Mobile's strong marketing capabilities, but the suspicion of new technologies has led to a significant shift in user growth to the other two operators. G3 has become a model for telecom industry reform and has not yet becomeSuccessful market standards. At this time to see the 3G Everest, more thought is a symbolic symbol. The summit can only be said to be a beginning, after all, who will not develop the user on Everest.　　To get rid of price competition, to really care about users ' needs and to tap the value of users is the successful way for 3G operator. 3G the arrival of the first year, but the beginning of the new long March, we are early to the summit.