3G Marketing New Idea: God is actually a woman

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How to open the wallet of consumer in the economic crisis is a common concern of various companies. According to the British economist March 12, 80% of the purchase volume in the United States is done by female consumers, so businesses are beginning to try to curry favour with women consumers. If the customer is God, then God is a woman.

Women can hold up half the sky, "her age" has been brilliantly unveiled, women know more than men how to spend, the pursuit of spiritual consumption is higher, women in the market is the most easily activated consumption elements. Not only cosmetics, clothing and other pure women's goods, even mobile phones, automobiles and other rational consumer goods, has been deeply engraved on the "her age" brand. Therefore, in the ongoing 3G marketing, "her age" can not be underestimated the impact of mobile operators will not miss.

Female 3G purchasing power analysis-not to be underestimated

Women's consumption action has a certain particularity: on the one hand, it is their rational consumption, on the other hand, it is also easy to have a sense of purchase impulse. Particularly noteworthy is that modern women are receptive to new things, they pursue the trend, know how to treat themselves, the taste of life and the quality of consumption has higher requirements. Therefore, women may be the most easy to pry market in the early 3G business promotion.

Women's decision-making influence in consumer behavior is also staggering. In Chinese household consumption, women are often decision-makers and executives, who not only have the right to buy and make decisions about the consumer goods they need, but also take on a variety of family roles and are therefore the real buyers of household items for a large number of family members. Therefore, whether it is the home market or the individual market, women are likely to be the first 3G promotion of the most easily shaped purchasing power market.

The best teaching material for female 3G marketing--"good rhyme"

3G application is rich and colorful, and for women's market to actively carry out corresponding marketing, the most important thing is to fully understand the female consumer psychology and needs. Of course, if we can better distinguish the "bones", "leftover", "curtilage female", "full-time mother", "expectant mother" these special female groups of the unique needs, it is more likely to take the initiative in the market.

China Telecom recently launched a special 3G mobile phone brand "good rhyme Pass", is the best model of marketing ideas. Green environmental protection and attention to health has become the subject of increasing public concern, "expectant mothers" are very focused on the future of the healthy growth of babies, so they have given up the use of high radiation g-NET mobile phones. And China Telecom CDMA network radiation is only 1.7% of the G-Net, the number of Chinese expectant mothers as high as 20 million per cent each year, telecom aimed at this vast market gap, launched a "good rhyme pass" mobile phone brand.

China 3G has three major operators, the competition is obviously brutal, unimpressed is a major opportunity to change the pattern of operators, but the three operators seem to be more busy, there is no time to think. How to really grasp the consumer, is the three major operators to consider the main problem.

I think the operator's prospects are still more optimistic, operators have begun to change the concept of the former is a technology-driven, now more market pull, relying on the market demand and market awareness to planning business, innovation business. China Telecom "Good rhyme Pass" pregnant women dedicated mobile phone launch, is a useful attempt to female 3G marketing, effectively avoid homogenization of competition, you can say that the 3G era personalized marketing drama has been staged.