3G Portal explores new mobile internet marketing new Road

Sina Science and technology news July 11 afternoon, 3G Portal next phase will be around the media, applications and business three platform, try to integrate and explore the road of the whole network marketing. Mobile Internet Marketing Springtime as the fifth technology development cycle following mainframes, small machines, personal computers and desktop Internet, the mobile Internet is running into a new era. According to the demonstration of innovation diffusion theory in the course of Internet development, the innovation diffusion process will accelerate obviously when the number of the people who use the innovation is 10%~20% this critical ratio of the target population. More than 20% has entered the period of gold development, its typical feature is the increasing growth.　　By the end of April 2011, China's mobile internet users reached 303 million, has exceeded the 20% threshold. 3G Portal Chief Marketing Officer Zhang said that in the traditional media era, which is represented by television and newspaper, the amount of information they transmit is relatively concentrated, because the amount of information is limited by the layout and time limit, while it is a one-way transmission, the message is relatively closed. In the era of Internet media, the amount of information in the Internet, a large number of two-way interactive, but access to the time limit is still limited. In the mobile Internet era, these restrictions have been broken, users can take out the mobile phone anytime, anywhere, to obtain a huge amount of information.　　At the same time, with the emergence of micro-blogging, SNS and other new media and the popularization of 3G network, users of mobile Internet, the stickiness and dependence of the higher, so that after years of development, now mobile internet marketing springtime. It is predicted that in the global market, mobile advertising market size has reached 2.7 billion U.S. dollars, the market is expected to increase to 24 billion U.S. dollars in 2015, nearly 9 times times the growth of space.　　China Mobile internet advertising market, according to the 3G Portal survey found that the market is a 100% annual growth rate of rapid expansion. Paul Bernie, managing director of the Mobile Marketing Association in Europe, found a similar phenomenon, with a number of big brands already turning to mobile channels to communicate with consumers as companies such as Google and Apple have aggressively moved into the mobile marketing and advertising industry.　　Boeing, BMW, Coca-Cola, Kraft, Lufthansa, Procter and Gamble and Unilever are typical representatives, using mobile marketing to achieve significant results and mobile marketing as a regular budget. At present, almost every mobile marketing area is growing, Paul Bernie said. We look forward to seeing mobile marketing play a big role in expanding and strengthening other mass media channels, but the key point is that it is still at an early stage of development. We also understand that mobile internet marketing strengthens the consumer's channel stickiness, creates the brand and the audience deeper communication opportunity, and enables the brand to integrate into the consumer daily life.　　The key areas of market revenue growth will be mobile search, significantly increased mobile internet traffic and applications, which are closely related to the use of social media in mobile devices. The advent of key marketing era 3G mobile phone function to an unprecedented height, fromTo socialize, from search to video, from location services to situational perception, services mingle with each other on mobile terminals. In the information society of the big interconnected era, many digital terminals coexist, all content data is in the cloud, and mobile phone is the only terminal that can penetrate all human behavior.　　Because of the innate mobility and personal attributes of the terminal, it carries the identity of people, links all the information behavior, and puts the social, real-time and position three elements through. Mobile phone because of its personal nature and specificity is to the mobile Internet marketing to create more possibilities, whether it is on-site collection of information, express feelings, or online timely communication, users can use the mobile phone this open platform for all-round participation. In addition to the openness and portability of mobile platforms, the rapid growth of Internet users has become one of the direct incentives for companies to focus their marketing communications on mobile internet. According to the authority of the survey, in Beijing, Shanghai, Guangzhou and other regions, especially with the iphone, Android mobile phone popularity, in the formation of mobile Internet information dependence of netizens, college education accounted for 48.5%, married netizens accounted for 32%,　　Mobile internet users are already a strong consumer in China's mainstream population. 3G Portal Chief Marketing Officer Zhang said this trend indicates the future marketing trend-mobile internet become a big internet marketing key: In the brand marketing of the beacon Smoke, mobile terminals from time, space to complement all forms of media, in the marketing chain play a pivotal role; to the user's location information, models, Based on time information, combining user's personal habit information, reproducing user's state, analyzing user's demand, providing the enterprise with a clear outline of consumer sketch portrait, finding the key of interactive and accurate marketing, the mobile internet has ushered in the "golden" development opportunity, new technologies and new models are constantly springing up,　　Can not replicate the established mode of PC Internet marketing, and constantly explore new marketing model, become the key to enterprise marketing innovation. The platform of the big internet marketing trend, relying solely on the traditional advertising methods of marketing communications enterprises, must begin to carefully consider their marketing media portfolio strategy.　　The use of mobile Internet marketing communication has developed into an irreversible trend of enterprise marketing. In Zhang's view, the mobile phone itself is a natural precision marketing platform. A cell phone number corresponds to a person, this identity is a very clear existence. In the mobile Internet, intelligent directional advertising can realize the combination of many kinds of orientations, including the orientation based on user location information, mobile properties and user browsing habits. For mobile internet media, the accumulation of data is critical.　　Zhang made it clear that perfecting the user database is one of the most important in the future development of 3G portal. With the dual core strategy of "Portal + client Software", two-legged walking is the early strategy of 3G portal. It was not until 2010 that the 3G portal began a strategic shift from portal to platform. Mobile internet in the future will be a multi-level platform coexistence state, 3G Portal hope to realize their own platform dreamThink, "The next stage will be the main three platform concept-media platform, application platform and business platform." "From" 3 15 "mobile Media official partners to the Shanghai Auto Show's official partners, 3G Portal has been increasing investment in building its media properties.　　Along with the time fragmentation trend strengthens, the mobile phone and so on the mobile terminal gradually becomes the people obtains the information the important media form, the 3G portal network to its own media attribute enhancement is meeting the user's this demand. On the application platform, the 3G portal invested heavily. In their view, the development of application platform conforms to the future trend of Internet. According to Zhang revealed that the 3G portal this year to expand 1000 people, of which 1/3 will join the technical team, they will invest a lot of human development users like the application products.　　At the same time, it will explore client advertising and marketing methods to become the largest client traffic provider on the entire mobile Internet platform in the future. According to Zhang, 3G Portal has its own online shopping malls and lottery sales, and Mobile mall has a lot of partners now.　　In this area, the 3G portal will make it a powerful payment platform on the phone by constantly understanding the user's payment habits. Talking about the integration platform to achieve full network marketing, Zhang appears full of confidence: "3G Portal has strong technical support, and our team an important mission is to transform the technology of DNA into marketing DNA." "It can be said that the marketing of mobile Internet value has been on the eve of a full-scale outbreak." Mobile phone is the key and hub of the information age, it is the core terminal of the internet age. With the development and improvement of the mobile Internet communication mode, its application ability and influence are also increasing day by day. The user is the foundation, the user's growth trend is the mobile Internet marketing value biggest safeguard, this also appears to indicate that it surpasses the traditional Internet the inevitable trend, a brand-new marketing change tide is swept.