3G Portal Zhang: entry point and pattern is the key to successful business

News and Technology November 1, by the XI ' an high-tech zone Management Committee, the joint venture, http://www.aliyun.com/zixun/aggregation/39746.html "> Entrepreneurship World Cup Organizing Committee, Xi ' an software park undertook the SWC Venture World Cup 2012-2013 season China (northwest) Division-XI ' an high-tech Cup qualifier in Xian opened the curtain.

3G Portal President Zhang

3G Portal President Zhang said entrepreneurship first to choose a cut angle, especially for mobile Internet, the entry point is extremely important, the second is the pattern, for entrepreneurs, the rational pattern is the world.

Zhang also said that for China's Internet ecology, entrepreneurship is difficult, any successful model in China will face more than 10 times times the pressure of the United States.

The following is a transcript of Zhang speech:

I am Shaanxi people, very happy to be able to return home and friends in our industry to exchange some experience. I left Shaanxi in 1995, went to Beijing to go to university, after reading University, has been doing in the Internet industry, began to toss an internet company, and finally failed, now in the mobile Internet field. Today, I share a few pieces of content with my friends, as an entrepreneur, I want to say that you really need to find the motivation to start a business, because entrepreneurship is not a matter of a moment of heat, it may easily inspire the enthusiasm of young people, but entrepreneurship is a need for long-term patience and enthusiasm of things. I sometimes ask a friend a question, for example, do you really want to start a business? For example, today you won the jackpot, in 100 million, you now suddenly go out to pick up 100 million, you still willing to start a business? If you think that life is enough, you don't need to start a business, I think you are not a prototype of the entrepreneurial, which I am afraid that the future of your business is a dangerous thing.

Let me introduce myself, this is a picture of my 04 years of entrepreneurship, at that time we did not know bragging, eight years later, we do two things, the first thing we on the phone, 04, on the phone to do the first free website, specifically for mobile phone portal, This is our first part of the business, the second part of the business is digital reading, we are reading, but also the second company in China. In addition is the international part of the business, we are mainly facing the Android platform, in the world in more than 30 countries ranked first. Global users ranked 9th in all of Google rankings, in the personalized category, we are the product in the global field are ranked first, is doing some commercial efforts, in the overseas part of our income growth is not bad.

After introducing myself, I share with you some of our understanding of mobile Internet, I can not be a mentor, but by their invitation to me as a judge, I do not believe that a person is qualified to give advice, because this thing in my past years of experience, it is difficult to use a road to speak of, in the entrepreneurial process, I think it's ever-changing, without a fixed consensus. I have two points to share: First, choose a cut angle. Choose an appropriate angle to cut into the industry, for the mobile internet to say this entry point is extremely important, we are the most open to use free mode to cut, when we were the first in China, and then after the Android platform, our product is a lot of panic, 3G Portal to today, we do the application to find 30, Until today I believe that this product we have the opportunity to achieve real success in the market.

The process of selection, sometimes gambling, sometimes racing, I do not want to say so abstract, I give you an example, this example is the alarm clock, please think about it, I believe everyone here, you use mobile phone set the alarm clock, I see a lot of people are using mobile phones, a word every morning to wake us is not the alarm clock, Is the dream in our hearts. If your phone doesn't wake you, you'll be late and you'll be late. What is really the alarm clock that belongs to the phone if you want to do it in the mobile Internet, I give you an example, I this alarm clock, the phone alarm clock can play with your brain, really wake you up, it rang and you play a brain teasers, you have to quickly correct an option, only to correct the alarm clock will stop, But to make sure I wake you up, this alarm clock answers a brain teaser, and it has a second problem. After the second answer, the alarm will not stop, it will continue to ring, out of the third question, until the answer to 30 questions, the alarm clock will stop, I think it should be able to ensure that you get up. We're going to have another one, more violent, we all know that the mobile phone has a gravity sensor, this alarm clock when the alarm clock set is not lightly pressed, it tells you that every day before bedtime alarm clock set a number of times, the alarm clock sounded, such as 178 times, you have to shake enough 178 times the alarm clock will stop, And to very vigorously shake, if less than 178 times, it will continue to call down, more than 178 times, it will continue to call down, this alarm clock fun? A little bit of a meltdown is not fun, we roughly estimate that almost 500 million people around the world on time to work, the 500 million, I do not know how much you are late penalty, we are late every year, the company will be fined tens of thousands of, we have a 36th fund, such as the staff at home some situation, such as sick, etc. We're going to pull some money out of fund 36th. It was a fine late. If 500 million people around the world, everyone is late for a monthly penalty of 100 yuan, 5/100 of them pay, each year will have 600 billion income.

If the development of such an alarm clock on the mobile phone platform to download fees, a five yuan, 10% pay, we this product annual income of about 3 billion yuan, Yang you think this size can be listed? This is the late economy. We had a company that listened to my idea really had to do this alarm clock, if anyone wants to use my idea, who will give me shares. What do I mean by this alarm clock? A real idea comes from a deep understanding of the phone, and every idea has plenty of room to grow when you use it well enough. On the alarm clock, really can do a revenue billion products, then is not an alarm clock, from a very small angle, it is possible to make a real entrepreneurial project, to find a real angle.

Another share is the pattern, is my title today, mobile Internet is very strange, until the beginning of this year, my United States office has just been set up, our company's products, among our users, 70% from overseas, China's users only 30%, you in the United States to promote a very serious, Your 33-language version of the Internet is a global platform, in this product on the natural formation of a global platform, you for a developer, for entrepreneurs, the rational pattern is the world, you face the market is its spectacular and huge, in China's Internet ecology, I think it's really difficult to start a business And I'm joking now to speak of any successful model in China, will face more than 10 times times worse than the United States, I am very happy that we can stand on one foot overseas, most entrepreneurs look at their familiar cultural soil, but actually outside, on the mobile internet, there is a bigger blueprint waiting for everyone, overseas, There are some more convenient industrial activities, I see Song Wei they are doing the project is global, which is consistent with the characteristics of mobile Internet, it is the globalization of competition, the development of globalization, your team building, our China business, in my own development process, for the local also very important.

Originally on the PC Internet, we often joke that all models, any country can find its ancestors in Silicon Valley but now on the mobile internet, I feel that China is facing a very good opportunity, is that we can simultaneously find out what we innovate, because its platform itself is global, Your product on the first day of the launch, you can face the world's users, that is very different from the PC and the entrepreneurial direction. I share with you today is these three points, I hope to be able to make progress with friends in Shaanxi, mobile Internet to find their own a piece of heaven and earth, thank you. I am a bicycle lover, I haven't returned to Xi ' an for a long time, and come back to find the traffic jam in XI ' an so bad, if you ride as far as possible, I believe the world will become more beautiful, thank you.