3G Portal Zhang: The threshold of mobile Internet entry is getting lower

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3G Portal founder and President Zhang Sina Science and technology news August 23 afternoon, the 2011 China Internet Conference held in Beijing today. 3G Portal founder and President Zhang in the meeting to accept Sina Technology interview, he said mobile Internet entry threshold has been getting lower.

The following is an interview transcript:

The host Zhang Nan: everybody sina netizen good! Here is the 2011 China Internet Conference Scene, welcome your arrival! We are also fortunate to invite the founder and president of the 3G portal Zhang Mr. Zhang, welcome Mr. Zhang, with our Sina netizen to say hello.

Zhang: Sina netizen everybody good!

Moderator: First of all, please let Mr. Zhang introduce our 3G portal network.

Zhang: Good. With Sina so long relationship, but also need to introduce. 3G Portal We should all know that we are doing three things, we do mobile phone on the portal is currently the largest in the country. In addition, we have done a series of Android, Android mobile application software, several rankings are good.

In addition, we do a series of game products on the iphone. Applestore ranked first in 10 countries.

Moderator: Then now the mobile Internet is a popular focus, you as an industry so long experts, want to know your mobile internet next trend, what will be the view? For example, what would it be like to compare killer apps?

Zhang: I'm speaking at the Internet conference today and I'm talking about a trend. I think this trend will be very important and obvious, that is, globalization. Because the mobile Internet and the computer Internet are very different, what is it? It's a lot of our products are global oriented. Because Google's App store and Apple's App Store are all around the world.

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Our products are also, our client products, some application software, from the launch to the present, like our desktop, the world's first name of similar products. Nearly 30 million of the installation volume, 70% from overseas. The iphone is also a game where most users come from overseas.

I believe globalisation is a big challenge for China's mobile internet. China's internet has not encountered such a situation before.

Moderator: In addition to as part of the mobile phone application, there is also a part of the portal information, equivalent to the mobile phone portal. But in fact this content of traditional internet companies, that is, it is not in the mobile Internet before entering the Internet business, if he has to choose to infiltrate, but also hope that the advantage of its portal. What do you think of the competitors coming in? For example, some of the major portals will also have some embodiment in the WAB, they will have their own mobile phone some business expansion.

Zhang: It's all very well. I think more participants will make the market move faster. And this market is very new stage, I think should more companies come in, will make this market more active, I feel very good.

And for the competition in terms of the portal, we will have a focus. We have seen Sina doing very well on the portal site for so many years. But we also see that later after the post of several portal sites, growth is also good. I recently learned that Phoenix New media in the portal area of advertising revenue, a quarter has been a billion, I feel very good.

Moderator: So you have no relation to this kind of competition.

Zhang: I welcome the competition, I welcome something marketable. I think everyone will have their own direction and focus.

Moderator: The future 3G portal, for example, the next year, we focus on the plan what will be?

Zhang: I talked about some of the content of some of the company's products. To us, is to do the product well. I said at the meeting today, first of all, we have to face the international market. Our application software, our game products are facing the global, while on the one hand we have to do the local. What is native? The local non intelligent mobile phone volume is still very large, and then how to occupy them? How to complete this business model? This is our focus now.

To sum up, we should put the media value into play, the international market we put the application to do the lead.

Moderator: Now the mobile internet, it is very concerned about the high, but for the profit model, there is no more clear judgment. What are your expectations for this profit model, or the time it will be profitable in the future?

Zhang: What is the time to make a profit in the future? Now our advertising revenue is growing fast. Many of the games on our iphone are charged. I don't know what your problem is?

Moderator: I mean your preferred profit model, or later their profit model, what do you suggest they will have?

Zhang: In fact, the profit model is nothing more than these points, one is the media value, one is to charge users, there is an e-commerce.

The media value can see it, these years the attention is very high, the growth speed is also very fast. Mobile Internet in the mode of charging users, such as games and so on products, better than the computer is very very very much. Like Sina may be less experienced in user fees, in fact, in the mobile Internet, the user's willingness to pay is very strong, and its way of payment is very good, this is a very good side.

Moderator: Because in fact in the traditional Internet domain, it is not particularly easy for users to pay. Do you think that if the mobile Internet, the user pays the willingness to be very strong, it's advantage where, why does he have such differentiation?

Zhang: Because first we face the internationalization market, his user type is different. China's user-pays habit is almost. Second, it would have been ready for the platform, such as you use the iphone's Platform App Store it has, as long as you can download the App store you have a credit card, there is a certain correlation.

Moderator: I use the free mode.

Zhang: What free mode?

Moderator: The App Store also has free mode, that is, he has free application downloads.

Zhang: But he has an advertising platform. So he is more important to do the product well, he made use of a very good platform to do.

Moderator: As we mobile internet, actually has been developed for some time, the Internet model more mature. Later entrepreneurs, their threshold will be more and more high?

Zhang: I think the threshold of entry will be getting lower. But when you say success or what you see achieved, how high is that threshold?

Moderator: For example, now he has some of the development of mobile phone applications such as small, including personal team, they are currently focused on, is to strengthen the user experience phase. He still says he is in the stage of strengthening user accumulation, and has not involved the profit model. This will become the investor or the rich man's game, his upfront investment will be many, the profit model seems to be still in the future. This is actually a profit model for them to worry about, and then the threshold to improve some?

Zhang: Where is it not? Is this the case with PC Internet?

Moderator: You said in various industries?

Zhang: Yes. Isn't that the case in the real estate industry? This is a common problem facing business. For the entrepreneur you have to deal with the problem.

Moderator: I want to know that we now 3G Portal, its volume includes the number of users, its trend has any recent progress?

Zhang: Growing very well, growing very fast. Especially in the application software, the growth rate is very fast, we now each day new growth quantity is hundreds of thousands of.

Moderator: If the Internet model is clear, mobile internet platform has become a future, can grow out of the giant enterprise brand?

Zhang: I take it for granted. Just now I have said a number, I do not know whether we have noticed that China's penetration rate from 20%, suddenly grew to 80% of the permeability, do you think its market development?

Moderator: This is your statistics from our portal.

Zhang: Not from our portal statistics, this is the penetration rate of China's Internet, this is the public figure.

Moderator: What do you think the trend of his current development, if the future emergence of giants, what kind of?

Zhang: I don't have a crystal ball and I can't see the future. But I believe that the market such a growth, with common sense estimates, will definitely appear in the media value, in the entertainment value, in the field of E-commerce, there will be a lot of companies to grow up.

Because this business is changing, you can not simply say, you said which company will grow up, you said Alibaba will, or Sina will, or Tencent will eventually. I think there will be a lot of companies, but which one is the biggest?

Moderator: Also thank you Sina Netizen's participation, thanks to our 3G Portal founder and president Mr. Zhang's arrival. Our Sina technology interview is here, thank you.

Zhang: OK, thank you.