3G Terminal Promotion key in industry chain forming resultant force

This reporter Tanggang China Unicom recently joint well-known 3G terminal manufacturers to launch online 3G terminal sales promotion activities, users login to China Unicom Online Business Hall to buy the designated 3G mobile phone and 3G netbook, you can get gifts such as ipod player. It is reported that there are 5 3G terminals involved in the promotional activities, manufacturers include Dopod, Lenovo. Consumers and experts have expressed their affirmation.　　At the same time, China Telecom and the Chinese mobile in the terminal sales, procurement, production and other aspects not only began to cooperate with the industrial chain, but also intended to study consumer psychology, enhance the targeted marketing.　　This gives the current 3G terminal sales of the current situation raised a wake up, single-handedly promote the terminal is very difficult to succeed, operators, manufacturers, sales channels need to cooperate to create a total win market. 3G terminal includes, mobile phone, Internet card, Internet notebook, etc. In addition to using mobile phone video calls, mobile internet access, Internet card high-speed network surfing these typical 3G applications, netbooks, global eye monitors, 3G wireless landline and home gateway to become a popular product to experience.　　3G Terminal is the tool, the ultimate goal is to realize the application on the terminal. For the 3G that has always been heard, in fact, the final decision of the role of consumers is the demand. Operators to successfully operate 3G business, is not how the self planning is good, but how to use existing resources and the development and integration of new resources to meet the needs of consumers. Among them, there are operators, software vendors and terminals and many other links.　　How these links become an organic whole, in the cooperation of the Communist Party, in the mutual benefit of winning more is in any case should not be overlooked. All the indications are that any single Act, any act of mutual action is short-sighted, is not conducive to all aspects, including terminal business development, but also adverse to the entire 3G market development in China.　　Competition is necessary and cooperation is essential. For consumers, what they need and will enjoy is the services provided by 3G, but this service can not be no basis, Ling Xu Empty, it is required a real carrier to express and transmission. Give a person rose is very good, she expressed the affection very well, so send the hand to leave the fragrance, collect people filled with joy. 3G terminal for 3G users to achieve this effect, the entire 3G operation is undoubtedly alive, successful.　　3G terminals on the success of the market has become increasingly prominent, whether it is China Telecom to develop IM with Microsoft, or 600 million yuan China Mobile subsidy TD Terminal enterprises, and even China Unicom and Apple La to negotiate the iphone, all see operators to the terminal attention.　　With the acceleration of the 3G commercial process, the next few years, the domestic 3G terminal market will be a geometric level of growth, of which, 3G Internet cards, netbooks, 3G mobile phones and other popular terminal products, will usher in explosive growth, and for the development of China's telecommunications industry to provide a strong impetus. "In the next three years, 3G will create 1 trillion yuan of investment and consumption, including network construction operators to invest 400 billion yuan, users buy, replace mobile phones, onNetwork card and other terminals 400 billion yuan, audio-visual and other unimpressed information services industry to create consumption of 1000 to 200 billion yuan.　　Early last month, the relevant head of the ministry said. "Market demand for 3G business will be first transmitted and reflected to the needs of the terminal."　　"This is the unanimous view of the experts. Therefore, the 3G licensing for the mobile phone industry is a great boon. Common sense that the mobile phone industry is a strong cyclical industry, by the impact of the economic cycle is huge. Gartner, a leading U.S. market research firm, predicts that the global handset market will shrink by nearly 10% in 2009. If there is no new business support for the already saturated China's mobile phone industry, will face greater difficulties.　　Because of the huge 3G market, manufacturers can launch a new type of mobile phone, Internet card, netbook, monitor, digital photo frame, wireless landline, home gateway, module, wireless walkie-talkie, including all kinds of 3G terminal products. At the same time, for manufacturers, reduce unnecessary competition, compression links, you can reduce the "channel class" costs, and gradually increase the proportion of operator sales, the effect is obvious.　　The so-called combination will win, the division will be damaged.　　Although the 3G business has a wide range of application prospects, but has not seen the due success, it should be said that the cooperation mechanism has not been fully established is the impact of the 3G mobile phone market prosperity is one of the reasons. Therefore, the need to include operators, terminals, software vendors and other links to work together to launch the market for high-quality 3G mobile phones, so as to achieve enterprise and users, between the enterprise win.