3G Times Marketing Case: Whole network electronic commerce three screen data sharing

About the experts, the whole network e-commerce model, in fact, is also the 3G era of marketing model, it is the traditional marketing model of great changes. China's first "SME E-commerce Industry Promotion Alliance" was established in Shenzhen.　　This is sponsored by the E-commerce service provider, the alliance, including the domestic communications giant mobile 12580, the supply chain giant Yi-Tong, internet giant Tencent Tenpay and other dozens of enterprises. Network Marketing will provide personality model "the impact of the financial crisis, resulting in the reduction of foreign trade market, we have to return to operating domestic market, can be found in domestic channels, brands almost zero, the development of domestic market is also struggling." "A business owner who manufactures a military mini camera says.　　At present, these traditional business owners have more choices: the whole network of E-commerce, a different from the traditional mode of E-commerce, a network for enterprises to provide full, full, full communication personalized one-stop e-commerce services have arisen.　　Hui Hai technology coo Shangfei that most small and medium-sized enterprises in the transformation of E-commerce will face these problems, the traditional Third-party platform-type E-commerce is a set of templates, enterprises themselves to promote, but the innovative E-commerce marketing model should be for the needs of enterprises, personalized network marketing.　　The alliance will expand tens of billions of market size data show that 2009 Chinese SMEs business-to-business E-commerce transactions scale has reached 1.86 trillion yuan, an increase of 18.5%, it is expected that the size of E-commerce transactions in small and medium-sized enterprises will be innovative high, reaching 2.38 trillion yuan. "We hope that within 3 years, we will unite at least 100 outstanding alliance members to provide e-commerce services for small and medium-sized Enterprises, establish E-commerce service centers in at least 100 cities and provide full service for at least 100,000 SMEs to enter E-commerce, For small and medium-sized enterprises to bring more than 10 billion yuan in sales.　　Yang, chairman of the group, revealed to reporters the development goals of the Alliance in the next 3 years.　　Alliance unit Tencent Tenpay assistant general manager Ian said Tenpay not only for small and medium-sized enterprises to save money transfer costs, but also for small and medium-sized businesses to create customized, suitable for their own enterprises, the development of their own characteristics of the service, thus saving the business in the day-to-day operation of the operating costs.　　3G Electronic commerce New Blue Sea is learned that the whole network because of direct connection to computers, mobile phones and television three screens, the integration of the traditional internet and mobile internet, can be in different platforms to achieve data sharing. "We advocate the whole network E-commerce new blue Sea Strategy, is to get through the traditional PC Internet and mobile Internet between the boundaries, and combined with offline channels for all-round coverage and promotion." The whole process, is to build the "SME e-commerce industry to promote the alliance" platform, the traditional enterprise procurement, production, sales links one by one through. Full communication, it is necessary to ensure that SMEs in the development of e-commerce in the process of capital flow, information flow and the overall flow of logistics, so that enterprises in the commodity supply chain, online management, mobile applications, marketing and online e-commerce services integration as a whole, for the enterprise entity economy and on-line virtual economy to set up the whole communication and service "Shangfei said.