3G user growth first Ultra 2G unicom promotion strategy results

China Unicom's November 2009 3G users totaled 1.822 million, adding 801,000, a net increase of more than 2G users to nearly 200,000, according to the data released by the Chinese Telecom.　　This is only the second month of China Unicom 3G official commercial. China Unicom 3G user surge, in addition to its sophisticated WCDMA network, brilliant 3G applications, a variety of terminals inseparable, but also benefit from its full range of business brand "Wo" the strong build and in-depth promotion.　　China Unicom to change the original low-key style, through the star endorsement, column title, etc., so that more users accept the "Wo" brand at the same time, more let the fashion, innovative "wo" concept deeply rooted. China Unicom 3G has the world's most mature and broadest range of wcdma3g technologies, with the richest terminal models and partnering with the world's most popular smartphone iphone, analysts say.　　All sorts of factors suggest that China Unicom's 3G users surge should be expected. In addition to the rich terminal, the current WCDMA network has covered 335 of China's large and medium-sized cities, the basic coverage of the national city level above cities (in addition to Tibet 5 city). Since obtaining 3G license, China Unicom WCDMA Network construction speed, network size has both set the world's first.　　China Unicom also pioneered the launch of the 3G Videophone International roaming business in domestic operators, and currently has 11 overseas operators working with Unicom to open the International roaming service for videophone. China Unicom in the 3G development on the road of advantage has been very obvious, but to allow mobile phone users to truly recognize, in addition to do a good job of network construction, 3G application innovation, terminal development and other work, the formation of a good brand effect is also the most important.　　The so-called "wine is also afraid of Deep Alley", in the issuance of 3G licences, China Unicom to change the previous low-key style, with a new promotion strategy to pave the way of 3G development.　　China Unicom first launched a completely fragmented with a new single business brand "Wo", the color of the benchmark orange, eye-catching brand logo, lively advertising songs, these elements all highlight the fashion features, tightly locked in a group of energetic, fashionable, broad prospects for the development of the crowd. Express reporter Huting