3W Coffee Chen Yu: The dream of a pioneering "circle"

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[Guide] in Zhongguancun, the fertile ground for entrepreneurship, in addition to garage coffee, but also stationed in another internet and entrepreneurial theme Café--3w coffee. In Zhongguancun West Street, they are stationed together, for those who have dreams, to provide the opportunity to realize the dream.

Chen Yu, one of the founders of the 3W Coffee Association. As a senior executive at Nokia and other companies, he is now working with other founders to put his energy into the operation of 3W coffee. He said: "In the process of doing 3W, do it from the original company, because the discovery of this matter more meaningful." ”

The following is Chen Yu Readme:

The idea of a "circle"

Our idea of setting up 3W Coffee was born at the end of November in 2010. From the start of the operation to now, almost a year, the promoters for the only. He is an Internet analyst, has been concerned about the development of the Internet industry, we have a number of partnership founders are friends, ordinary exchanges are very frequent. Once he was in QQ group said: "To the end of the year, we have a party, in previous years, we are temporary to find a place, I see if we can make a place for themselves, to engage in an internet person's own ' circle '." ”

He suggested that some of our partners felt very good. Because the Internet industry to often meet, a meeting, we always have to find some places, as a special place to get people to party.

After the decision, we on the QQ Group and micro-blog on the message sent out.

Things went very well, and a lot of people found out that we wanted to be part of it, so we quickly raised the 1.5 million start-up funds. At the same time, in order to facilitate management, we also set up a 6-person executive committee. Xu only as a promoter, of course, is one of the core, we 6 people have a clear division of labor, we jointly manage.

Of this committee, three people have already come out from the original company, including me, we three people will spend more time and energy in the café, almost full-time.

In the store decoration we think that a shop is not successful, style is very important. So in the decoration, we want to let the shop, with a very strong internet atmosphere. To this end we are on the wall, painted some internet-related graffiti, in the closet to put some internet company's small doll, through these elements, so that Internet practitioners can have a very cordial feeling.

In addition, we ask waiters, but also to understand the culture of the Internet, so that they know how to communicate with the "network" people.

Practical Coffee Prices

Now we have a large shareholder team in addition to the founder of 3W Coffee. They are some of the more famous people in all walks of life. The photos were part of our shareholders (there was a photo on the wall of the café), which was taken on the day of the opening, not all of them, but only dozens of.

Up to now, there are about 150 shareholders, this includes Jinshan, flying letter, Chun Net, financial network, walking show nets, entrepreneurs and other CxO, as well as Tencent, Baidu, Sina, Sohu, Shanda, Alibaba and other senior management staff, of course, there are many internet most senior veteran staff. They are involved in the form of personal funds, so far we have no funding from institutions because we want to make this place a more open and fair unofficial place.

Because we fear that if an institution comes in, he will have some institutional will. There are many organizations to talk to us about hope, to do this, including investment institutions, public relations companies, internet companies and so on, we have declined.

To be pragmatic, we now have a coffee price of 32 dollars a cup and Starbucks, drinks are more than 20 yuan. But we offer our customers a discount, a few people can enjoy discounts, one is our own shareholders, can enjoy 70 percent.

Next is the customer who holds the 3W VIP card, can enjoy 80 percent discount. There is an internet company's employees, for example, we have some cooperation of enterprises, such as: Sina, Tencent, Microsoft, are in the periphery, if holding a badge to also can be discounted, finished folding is about 80 percent.

3W Features

There are a lot of different levels of 3w people, both entrepreneurs and Internet industry employees and the management of Internet companies. The same point is that everyone will be engaged in the internet industry. Among them, our service for entrepreneurs and non-entrepreneurs is mainly in the form of salon.

The ' Circle ' concept of 3W coffee is more than just a venture. So we have no resident investors and we don't think about it for the time being.

For the entrepreneur, we provide a more direct and continuous brand project, called: Investors afternoon tea. Time is in every Thursday afternoon, and this week is the tenth issue, formally we will be about an investment company or angel investors, individuals and institutions are possible.

After contacting, invite him to 3W here, ask him to have an afternoon tea (investors will stay an afternoon) about 5-6 hours, from 2 to 6-7 points.

Before he comes, we will make an appointment with him for a number of projects, which we will send out every Monday through a 3W mail system and a meager message to solicit entrepreneurial projects in his related industries.

For example, he is a mobile internet investors, if it is mobile internet entrepreneurial team can come, we will first collect BP, and then we help him screen, after the passage, the appropriate we will help him on Thursday afternoon appointment.

Every time we look at 6-7 or so items, like the tenth of the week, we invite the investment manager of the Innovation Factory.

Besides the more direct activities of Sharon, there are also many investors in our own shareholders. For example: Xiaoping, Rofei Capital, Shenzhen very famous Yang Xiangyang, we can say that we have a lot of investment in the big guy, so we will also from the inside, the good project recommended out.

In addition to the salon of venture capital, we will also hold other high quality salons for the internet people who are not entrepreneurs. Now, we have been running a few special salon, we have a big topic, below there are more than 10 salons, participants to register, retrial and. For example, in the microblog marketing project, we invited the participants in the microblogging marketing, more well-known characters, such as Du Zijian, Beaus-Saint Yunfeng's general manager, Beautiful said Xu Yijong.

The charge is so, if the topic is at the beginning of the evening, we will provide buffet, there are spaghetti chicken wings or something, because you start 7 o'clock, 6 o'clock rush over, we all have no time to eat, relatively humane. Price 60 yuan, we relatively hope that everyone more comfortable, do not hungry to attend lectures.

3W is more integrated than entrepreneurial coffee

Many people have asked us about the difference between the garage and I think the difference is quite obvious. It's different from the garage, or because we're positioned differently. The garage itself, as far as I know their founders are investors, such as Angels, VC, their garage coffee has a strong and clear purpose.

They want to find a good project through the garage, so the garage is an incubator, it's very focused on doing projects and providing workplaces, and we don't offer workplaces, garages where there's a lot of start-up teams working there, we don't, we're here, and we're more of a concept of the circle I've been talking about.

But we, because the shareholder's composition is more complex, although all comes from the Internet related industry, but their position is different, the individual area of concern also differs. Some people are concerned about e-commerce, people pay attention to investment, some people pay attention to cooperation, so from this point of view, and it is naturally different.

Most garages are related to entrepreneurship, and we share industry trends or business. So our function is a little more comprehensive. I think there is no competition in the competition. First, the concept of Internet coffee, its demand is really big, come to the garage can also come to 3W, you always want to have a fresh feeling, its own participation in cafes to drink coffee, the internet will be more and more, we do is just to spread the concept of Internet coffee.

The dream of a "circle"

In 3W coffee, the person who comes here to drink coffee, is likely to sit nearby, a well-known Internet company, a well-known person, perhaps in the past he chatted a few words, can become friends, this is what we want to see.

At the same time, our shareholders are still very attractive, they are more than 100 people will often come, many people are listed companies, the founder of senior executives, investment companies, so their employees will often come.

If, an ordinary internet practitioner, when he comes 3W, know his side is Sina's small wave or UC's little fox, that will let him have a kind of very pleasantly surprised with cordial feeling.

Next, we are already preparing other 3W coffee outlets. The ultimate hope is simply that it will eventually become an Internet circle.

To do with the network-related industry, such as the Internet industry investment, TMT investment people, can make this place as a willing to often come to such a gathering, this is our ultimate goal.