"4 18" electric business war ready to be sent?

Hinting。

The "51" section has half a month, Suningyun business (002024, shares), Gome online, Xun and other electric dealers have "gearing up", ready for a new round of war.

April 16, Suning Tesco announced a 3-month gestation period will be launched on April 18, the "Youth storm" large-scale promotional activities. However, in the event of only two days to start, the electric business market has become a wave. On the one hand, Gome online, Xun successively announced to join the April "electric business War", such as Xun announced the "Best Buy" channel will be officially launched on April 18. On the other hand, April 15, a netizen burst the material said, in a well-known app web site download mobile phone version of Jingdong Mall, found it is likely to be for suning easy to buy provocative words.

Market Personage exclaimed, was last year "8 15 history of the most brutal" electric business war will repeat again?

Suning Double Line Combat

The new round of electric power business war is early warning. Before, the international financial newspaper learned from the market, Shanghai Suning will start on April 18, the first major promotional event, the early start of the "51" holiday market. The market also said that this round of sales will determine the first half of the household electrical appliances business results, and Shanghai Suning to borrow a promotional victory, Sprint half a year to increase the target of 50%.

According to the International Finance newspaper reporter understands, for "4 18", Shanghai Suning intends to invest 600 million yuan promotional resources, 3 billion yuan stock, to 20% of the average discount, to create million products 4 days 3 night Super 0 yuan purchase. In the entity shop, Suning, Tesco two major brands more than 80 chain stores will be in the super 0 Yuan shopping activities, for everyone to launch the "every thousand back hundred" activities. It will be with 3C electronic "every thousand back 50 yuan" promotion with the external launch, consumers can choose one of two. In addition, in view of the market characteristics of package consumption warming, suning in the newly opened Changning store launched 50,000 yuan to send Microsoft Surface or iphone activities.

In this respect, suning insiders to the "international financial newspaper," said the reporter, online easy to buy part, with the red Child mother nets and Plantronics Shopping Network of comprehensive integration, suning easy to buy the front from the main 3C home appliances, book department store further extended to the mother and child areas, that is, "activate upstream, grasp the downstream" to become a new development of Su Ning today's strategy. In addition, Suning is fully promoting the localization of investment, and joint Construction Bank (601939, shares bar), Bank of China (601988, shares bar), ICBC (601398, shares bar), and other seven major banks to launch on instalments 0 interest rates.

"Suning is the way to integrate resources promotion, is to learn from last year's price promotion war lessons, with new strategies to meet the upcoming competition." "A number of market analysts said to the international financial newspaper reporter analysis.

Xun or "spoiler"

It's not just Su ning. The international finance news reporter learned that the major electric dealers are actively preparing for war. such as Gome online by the "Electric business eulogy" Push "the strongest store Celebration month", Jingdong Mall surface preparation, Dangdang, 1th Shop, Lok Bee Network and the United States and other electrical business enterprises have also planned to set off a promotional frenzy in April.

It is worth mentioning that the "international financial newspaper" from the relevant channels to understand that the electric business rookie Xun network in this war, the choice of "single point breakthrough" mode. "Not only the regional focus on breaking through the core of the one or two-line city, but also in the mode of single product operation has accumulated enough experience." "There is news that with Samsung S4 's fiery purchase, Xun will officially launch on April 18, a special operation strategy of the" Best Buy "channel.

This on-line "most benefit buys" the channel is carries the Xun and the upstream manufacturer the deep cooperation strategy single product platform. "Xun Network operation Vice President Pan Biao said," Xun hope that through the single, boutique optimal way to linkage upstream manufacturers, deepen the supply chain cooperation. In this way, in the fierce competition to take the road of differentiation. ”

Tang Xin, senior Internet analyst, said that this year, the biggest price of electricity dealers may be the variable is Xun, "backed Tencent huge user resources and financial resources, you can imagine, with Tencent's internal electric business platform integration completed, Xun will unleash a huge aggression." ”

"Although Beijing has now gradually changed the price war strategy, but as a benchmark for the Business-to-consumer, it will still be forced into the price war." Tang Xin also said, "so this year's price war strength or not less than last year." ”

"The electric business war is inevitable. In order to their own market is not eaten away, the major electric dealers will certainly be more hard to carry out all-round competition. "From the trend, market share is still very important to the electric business sector," said Zhang Dazhi, an analyst at the electric business. ”

Zhang Dazhi again stressed that the electricity market in the near future can not be "saturated", in the absence of any one electric dealer can completely occupy the market, the major electric power companies will be in the competition to use various means.