4 aspects that can easily lead to excessive website optimization

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

We are in the process of website optimization, many times too much, excessive optimization is easy to be punished by search engines, light is ranked backwards, the site down the right, the site is K, no matter what kind of results, are not what we want, today, Nanjing SEO Yu Xuxu here with you talk about the site over the optimization factors have

First: Title keyword stacking leads to excessive optimization

Title keyword accumulation is the new friends most likely to make a mistake, in order to enhance the site rankings, in the title of the site a lot of piling up keywords, want to all know the key words all put up. However, the page can be loaded with the keyword is a certain, not to say the more the more the better, under normal circumstances, the first page of the weight of the highest, you can load 3~5 a keyword, not more than 8, and the inner page can carry the key words only 1~2, not more than 3.

Second: High keyword density leads to excessive optimization

Keyword density of the site is one of the factors that affect the ranking of keywords, be valued by a lot of friends, however, the website keyword density must be within reasonable range, not that we must pursue a high density, the recent analysis of the site, found that their keyword density reached more than 12% in their article, On average, there will be keywords in every sentence, and more than one word appeared several times the key words, I do not know whether this is done to bring them the desired results, I know is that their site has unfortunately been punished by the search engine.

Many friends may say, many rankings good site keyword density is also particularly high, the keyword in Baidu top three keyword density of more than 9% of the sites, then their site why not be punished? Nanjing SEO Yu Xuxu here to say, and there is no exact saying that more than how much will certainly be the search engine punishment, Predecessors gave 2%~8% also only for everyone to provide a reference, as long as our article in the normal grammatical range can be.

Then keyword density is exactly how much appropriate, Yu Xuxu feel, our keyword density should be based on our competitors to decide, for example, when our competitor's keyword density in 3%, we just reach the 3~4% on the comparison can be, this is to leave some room for themselves. If the competitor's website keyword density only after 3%, your site will do 9%, so if the competitor to the keyword density up to 8% when we should do? Do we have to follow it up? If you do not add, you will certainly be overtaken by competitors, plus words, Can easily be punished by search engines.

Third: Incorrect use of anchor text leads to excessive optimization

The function of anchor text Everybody knows, can pass keyword weight, however, anchor text original intention is what? Yu Xuxu feel that the site anchor text at the beginning of the role should be more inclined to the noun interpretation class, for example, when you read an article, a concept you are not very understanding, here add an anchor text, You click on a link to another page, you can understand the exact meaning of this, as you read, the article on the more remote words will have a "①" such a sign, and then the bottom of the article will have the interpretation of this noun.

However now the anchor text is added, it is estimated that few friends will take this into account. Blindly pursuit of keyword ranking, if the anchor text incorrectly used, it will also lead to the site by K, for example: 1, I always use a single keyword to do the first page of the link 2, no relationship between the keywords to do links and so on, A detailed explanation of the anchor text additions in Yu Xuxu's another article "How To do anchor text" in that article has been said in great detail, here is not much to say.

Part Four: External link construction leads to excessive optimization

It's the biggest mistake people make. Most of the site is K is because of this, outside the chain of construction is a site optimization of a very important link, however, improper operation of the chain, will also cause the site is punished, in the construction of the outside chain of the common excessive optimization has the following several aspects.

1) The construction of the chain should be gradual, must not soar sharply, today time is more abundant, a few hundreds a chain, the next few days are busy, regardless of disregard, outside the chain construction and station article update is the same, all need to maintain a certain amount of regular, a certain number can be.

2) Anchor text add error, station outside the anchor text to add also need to follow certain principles, the most common wrong operation is the same keyword many times linked to the same page, the article in the same keyword many times, we only need to appear in the first time to add an anchor text can be, Do anchor text reference above (anchor text incorrectly used).

3 outside the chain platform of diversification, must not have been used on several sites, when a site outside the chain too much from the only several sites, will also cause the search engine aversion.

Summary: In the process of website optimization, many times we would rather not do enough, do not do too much, do not enough we can slowly improve, if done too much and suffer punishment, then a little outweigh the gains. Original article please note reproduced from the Nanjing SEO Yu Xuxu Blog (http://www.guxuxu.com/), reproduced please indicate the original address, thank you