4 breakout points for future mail marketing applications

Eric Ries has put forward the concept of "the simplest possible product" (mvp,minimum viable product) in "lean entrepreneurial practice", a strategy for fast and quantifiable market testing of products or functions, with the fastest and most efficient before a product is produced or even designed The most concise way to build a basic available product or function prototype, try to sell to see this product, test the customer likes not like such products, then decide whether to continue to spend money development, mass production, and through iterations to improve the details. Some people may say this is a lazy way, but according to the author understand that the MVP concept saved a lot of businessmen, more well-known there is a Tpgtex Label FX case. The author also believes that the MVP is very necessary for the development of the start-up company or new products and functions. And why? Because it may be related to the ultimate success or failure of an innovation. With this concept test, you can see whether the workflow involved in this innovation is in line with the overall status of the enterprise and whether it can afford the risk of failure. It also relates to the ability to introduce new functionality into an already overburdened mail marketing process that faces the risk of failure. Over the years, the Mail marketing platform request proposal (RFP) process has become completely uncontrollable. According to Webpower, a professional mail marketing service provider, the average RFP list received includes 50-100 questions about product functionality and capabilities. However, this process is also missing something. such as some of the features that might be needed in the future, and how to configure functionality for specific business requirements, workflows, and usage models. How many of the marketers are really involved with the beta test process with the technical partners? How many people really understand and invest in the process of being developed products? How many people actually develop specific small applications for their business? Now it's a small application (Sgt App) world where some of these small apps are being used and some are quickly outdated, but somehow we can still use it to improve our current product, function, or process. As with the current mail marketing process, most ESP is essentially a continuous improvement of functionality on a mutual basis, in the hope that the new user interface will be easier to use. Using the features of these small applications, however, can lead to and improve many aspects of the mail marketing campaign management process. I can predict that there will be great changes in this area in the next few years. I personally like some applications for mail and customer Relationship Management (CRM) features. As business grows, there is no doubt that the utility of the application will become increasingly important. I think the future mail marketing application may focus on the following aspects of the breakthrough: 1, market orientation (Marketing orientation). Market orientation isMarket demand is based on the production of marketable products to achieve profit for the purpose, which makes the product needs to continuously improve to meet the needs of the market. One of the reasons why there are so many scheduling and calendar applications is that different people have different operational needs. In the Mail marketing application, market orientation, it should include a wide range of applications, to support customers at the same time scheduling, calendar functions, configuration window, such as cutting point requirements, as well as with the cut-point arrangement, the different marketing functions of the use of demand to respond. such as the future Webpower China will be the main line of customer demand, mail marketing and other marketing channels combined with writers as the basis, while meeting the Mail, APP, media, social networking sites and other marketing channel needs. 2. Three-dimensional rendering. Using ZIP Code, country or DMA to select Users is no big deal, but embedding a tool like Google chart in your application to visualize and map the data is very useful for dealing with complex and large amounts of unstructured marketing data. 3. Content flow. Webpower China has been using personalized, dynamic content in mail marketing for many customers, and now real-time content is being added to the agenda. The author believes that after the content of the mail marketing app will follow the content flow, according to specific different purposes, such as archiving, storage and content distribution, including a number of independent parts. 4. Management applicability. The management of mail tasks should be applicable to everyone. Each manager should be able to configure its own workflow without having to follow a standard step that becomes complex over time. In addition, the author also believes that the future of multi-channel products, not just a 1000 functions, cumbersome workflow and learning curve of the enterprise platform, but a per-use based on the relationship and development of a set of user-configurable applications. At the moment, the only obstacle to this trend is that companies may not want to try to do so because they are unwilling to accept the risk. The use of the "MVP" concept, may be the marketing enterprises and even the enterprises of all walks of life to lighten the innovation, so that they do not have to bear all the risk of the road to stop innovation. Are you ready to take risks for innovation and progress? If you are ready, try to work with your technical partners to test and drive new functional uses and applications that fit your needs. As buyers, you should also ask yourself whether you are asking the right questions on the very confusing path of innovation, and whether you are providing the right direction for the tester to improve. "You know what my favorite renewable fuel is," says Ben Friedman, a political economist Ben Friedman. Ecosystem for innovation. "The future MVP concept will become richer, and I sincerely hope that you can use the MVP to try more innovation and lead the enterprise farther." WebpowerBrief introduction of Cheijin area:

Cheijin early in the University of Ontario, Canada and the University of Maastricht in the Netherlands School of Economics, after the European Deloitte (Deloitte) and a number of IT information technology consulting industry, as auditors, consultants and other positions. And in early 2005 as China's regional director to join Webpower, and in 2009 officially as the general manager of China. Cheijin long-term commitment to promote e-mail marketing in the domestic market standardization, standardized development. His work experience across the field helps him to objectively understand the great potential of the email marketing industry and accurately forecast the development trend of the email marketing market. In a short span of seven years, he will webpower China to take the "double first" position: brand first, market share first, has been recognized as the industry's first Chinese commercial mail industry experts. Attention: Internet Enthusiasts http://www.joelde.com/