4 Common mistakes you should avoid when doing web promotion

Absrtact: Obtaining potential Customer information This task is critical, and today, website optimization seo or search engine optimization has become a key part of the life and death of modern business. We still need those skills and techniques that will enable us to achieve success. A lot of

The task of obtaining potential customer information is critical, and today, website optimization seo or search engine optimization has become a key part of the life and death of modern business. We still need those skills and techniques that will enable us to achieve success.

Many big companies are now recruiting or even hiring professional teams or individuals to help them with the task.

This is not an option for many small businesses, because small businesses still depend on their interactions to survive, and they find themselves doing this important task and hope they don't mess it up.

Here are 4 common mistakes you should avoid when doing web promotion:

1, rotten title

What appears in the browser window is the information that appears in your title bar and the description of your site, which is more important than people think.

Search engines tend to value the search terms that users need to search, so if the only information included in your company name is the information that the search engine will see.

Those who search your company name are the ones who already know who you are, so don't be too creative and descriptive when giving your page a headline will cost you a lot of traffic.

The title must include your page information, which is what people are looking for, and this information should include what you and your company do, what products you sell and what services you can offer.

Do some research on why people are interested in your product or service and search for them.

Find out what keywords they're looking for in your product and put them on the page title of your site. If the search engine can't read this information then they won't see it.

2, Rotten content

If your site is full but nothing, advanced search engines will find it. If Google, Bing, and the search engines provide information about nothing, but the pages are full of content and advertising, users will be disappointed and will go elsewhere to find what they need.

That's why the search engine giants are constantly updating their algorithms to help them differentiate between spam and useful information.

How do search engines know what they're reading and what's really good about it? This is their trade secret. But there is no doubt that they can do well, and if your content is not good, they will give you a poor ranking.

If you are not Shakespeare and there are many people in the world who think they are and if someone gives them money, they will be willing to work for him. Then find one and give her a job right away.

3, bad back chain

Backlinks, which are links to your site on other sites, are an important part of what the search engine usually does when it is ranked for a website or page. Creating some backlinks can help you improve your rankings, but only when they make sense.

If your site is mainly about a hard to get car parts, then the reverse link from a pet shop is useless.

Some of the key things on the content are important. It can not only tell the search engine the content of the site is not very valuable, will also tell the search engine this site is not the link should be placed there.

A surprise sales method for backlinks is a good idea, it will give you a big boost in traffic, but smart search engines will quickly point out that this is a scam.

4, not very good monitoring changes

Some small changes to the site may have a good impact on SEO but it could also be a bottomless pit.

If you don't have a good way to track traffic when you're tweaking your site, there's no way to know if your changes are worth it.

Services like Google Analytics will tell you how many people come to your site, how they came to your site, and what they did when they came to your site. This information may not be valuable to your SEO work.

But these basic indicators are very important, they are the beginning of your SEO journey.