4 Entrepreneurial small team "how to surround the city countryside" to do smart home?

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Smart home, a listen is a tall thing, give people feel inscrutable, full of scientific and technological sense. The reality is: the ideal is very plump, the reality is very bony feeling. Now the so-called smart home, the common practice is only to add a mobile phone control in the device, in my opinion, just by a remote control mode, smart Word, seems to have a little distance.

Now the intelligent home practitioners, there are two common practices: first, from the home, in the house decoration during the unified design, add a variety of intelligent design, the second is to start from small items, to the countryside surrounding the city's play, slowly infiltration. Two kinds of play, each has the advantage, the first kind of play, obviously can only belong to the big Sharp enterprise, start from the source, so you can see now most of the entrepreneurs are in the second lane leapfrogging, are looking forward to grasping a small entrance, from point to face, slowly infiltration cover.

As a micro-entrepreneur, for smart home, I think really can only take the countryside to surround the city route. There are several reasons for this:

1, the high cost of home improvement, not only requires entrepreneurs have a considerable ability to decorate the design, but also involved with the vast number of developers, home design company's bargaining power. Now most of the domestic sale of commercial housing are with decoration for sale. In other words, for the general public, the possibility and willingness of the new house to be renovated is too low. Not many people would like to do this, expensive and laborious. The general entrepreneur does not have the ability to do this thing, this is not subjective said can do things, no money, no people, no resources. Basically in this matter is a "three without" personnel, can say basically no.

2. The possibility of a two-second transformation in existing households is too low. For most people, things like water and electricity at home, once fixed, will not want to change any more, except in one case: something is wrong. As for these, like replacing switch panels, from now on, unless it is very interested and willing to toss, otherwise like the technology to change the plug panel, the General people are unwilling to move, do not say to change the socket panel this technology, even if the light bulb such a simple matter, for most people, unless the lamp is broken, Or to change the light bulb is also lazy. And to change people's view of such things, the education market takes too long, until the market education, for small entrepreneurs, even if not dead, is already alive.

That's why smart homes have been saying for years that they haven't been able to do much. Well, said so much nonsense, then how to cut into the market, a little cake eat it?

For the general entrepreneur, manpower, material resources, funds if it is difficult to support large-scale research and development, promotion, then choose the right products to carry out the big market is a little meaning.

1, the first product should be universal, should be most families have, can be used;

2, the price of products will not be too high, the general working families can afford;

3, the product does not have a specific anchor price, the price is relatively flexible;

4, product flexibility, do not need additional installation, easy to operate, that is to buy;

5, the product is either practical, or can be installed a lattice;

6, the product can add new elements, but at the same time does not affect user use habits;

Put these conditions in a box, things in the household items are really not much. Our choice of lamp (U-lamp) as the entry point, is basically in line with the above conditions. The table lamp in each family basically will have, the market price range is very big, from dozens of yuan to thousand yuan all have, with the bulb is different, does not need to install, Plug and Play.

The key is to incorporate new elements. Now the era of the flooding of the intelligent machine, no mobile phone control of course is not up to the trend, but just add a mobile phone control is finished? That only means that the basic configuration is complete. The most important purpose of the lamp, of course, is to provide light, which revolves around this, there can be innovation and change is to let the lamp at the right time to provide suitable light, so that the lamp can be sensitive to the needs of people. This requires mining the user's hard needs. Human body induction, light induction, simple remote control and so on, all this is in order to make the lamp can automatically light up, as far as possible to reduce manual intervention, so that the lamp can be at the right time to provide the right light.

When you can solve the user's most essential needs, your product will be able to gain a firm foothold, as to how the data obtained by the product analysis, how to use is a further expansion of the problem. Because for small entrepreneurs, the first thing to consider is survival, after the strength to think of other things, the rural siege of the city's strategy just take a little step, whether the second step will look at the product quality control and user feedback response.

For small entrepreneurial team, the intention to tap the user's needs of the essence is the most critical step, as to what technology to achieve is not one of the most important. The road of entrepreneurship is long, step, the core of the user to solve the essence of the demand is the hard truth.

Entrepreneurial road long, as entrepreneurs, pain and happiness, here with all the entrepreneurs to share, but also take the opportunity to sell an advertisement: U-lamp has also been on the platform online, interested friends welcome to discuss sharing.