4 important steps in the automobile leasing industry to do the soft marketing well

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Some time ago a friend asked the author, he is a traditional industry enterprises, then for the current Internet soft marketing should we not put into it? For this question, the author's answer is, now is the network era, as long as your products can be promoted in the network and access to customers should start doing a good job of soft marketing. For example, the author's own car rental industry, in 2000 years or so, few car rental industry has been promoted on the Internet, the traditional car rental industry to promote the way is the local newspaper, as well as the purchase of the large local traffic ads, and through the continuous relationship, social intercourse and so on to obtain business orders , this is the traditional car leasing Industry Promotion mode, but now more than before has been greatly different, more car rental companies began to use the network to promote access to orders, and the promotion of one of the ways is the soft marketing, so for the car rental industry to say soft marketing is currently a very important marketing tool.

Many traditional car rental companies, such as our XI ' an many of the XI ' an car rental company, although there are written soft, but also write very beautiful, but often do not have customer consultation, why? Because there is no understanding of the nature of soft text, the essence of soft is a form of advertising, only relative to the traditional direct advertising, Soft text needs to provide customers with the premise of the value of advertising, the following talk about the author of the car rental industry soft Marketing 4 important steps bar.

First: From the car rental customers, write to meet customer demand for soft paper

Many of the car rental industry's soft text information is mostly about their company's strength and company's history, such a soft article how to attract users? We are in the car rental industry soft writing, we should start from the local car rental customers, such as writing a number of helpful to customers, "Xi ' an car rental how much money a day," Audi Model XI ' an car rental price ", etc. these soft wen are very targeted to solve the needs of customers, can be in the text to guide users to call our company phone, such soft talent is a successful soft wen.

Second: Soft Wen should pay attention to search rankings

The author for the car rental industry soft text operation means is such a process, a soft article we will be based on the customer often search the keywords to name, and then published to our own website, and then wait 4 days or so, and then through the major local forum submissions or forum post the form of release, Let the soft text began to spread at the same time bring us a good search rankings.

Third: To find the right place to release the car rental soft article

Car rental industry is currently the main customer-oriented is the local residents, so the release of the soft text should focus on the local forum, soft text is the first to consider the local traffic, so the accounts of the major local forum each car rental companies should be prepared to 5 or so, used to post and top stickers.

Four: Car rental industry to adhere to the soft paper cover

A successful soft article is often reproduced and circulated in large quantities, but such a soft text is difficult to write out, even if written out is also need a certain luck, so for the car rental industry's soft marketing, we must adhere to do, rely on quantity to drive qualitative change, through a week or a week or 2 of soft wen spread, Adhere to 3-6 months will have very good results, this is the author is the operator, can be very responsible to tell you, any traditional industry as long as the soft text marketing effect is very obvious.

Well, the above is the author of the car rental industry soft marketing some of their own views, this article original from Xian rental network http://www.xianzuqiche.com/(Xian Car Rental company), reproduced please keep our links, original difficult, experience sharing more difficult, thank you.