4 main ways of SEM service

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SEM services are mainly 4 ways:

First, bidding rankings, as the name suggests is the site can be collected after the search engine, pay higher rank the more forward; Competitive ranking service, is by the customer for their own web page purchase keyword ranking, pay-per-click Service. Customers can control their ranking in a particular keyword search result by adjusting each pay-per-click Price, and can capture different types of target audiences by setting different keywords.

The most popular pay-per-click Search engines in the country are Baidu, Yahoo and Google. It is worth mentioning that even if it is done PPC (Pay per click) paid advertising and bidding rankings, it is best to search the site for SEO design, and the site will be logged into the major free search engine.

Second, the purchase of keyword ads, that is, in the search results page display ads content, to achieve advanced positioning, users can change the keyword as needed, the equivalent of a different page rotation ads;

Third, search engine optimization (SEO), is through the site optimization design, so that the site in search results in front. Search engine Optimization (SEO) also includes site content optimization, keyword optimization, external link optimization, internal link optimization, code optimization, picture optimization, search engine login.

Four, PPC (Pay per call, according to the effective calling charges), such as: "TMTW call to Pay", is based on the number of effective telephone charges. Purchase bidding ads are also called PPC.

At present, SEM is in the development stage, it will become a professional website and even E-commerce development.

SEO is part of the SEM, SEM contains the SEO.

The difference between SEO and SEM

SEO and SEM are the main differences in the final goal:

SEO is mainly for the ranking of keywords, site traffic, the structure of the site, search engine pages included in the data;

SEM is based on the SEO technology to expand the search engine to bring the commercial value, planning an effective network marketing program, including a series of web site operation strategy analysis, and implementation, marketing results to detect. Webmaster Network News list Www.admin5.com/top