4 points for analysis of bidding conversion rate

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For bidding promotion, the conversion rate is generally determined by the following 4 quantities, namely, consumption, flow, butt, and single quantity.

Promote the quality of good and bad, can not look at one of the quantity alone, in order to let you understand the whole process of promotion, I simply say, these parameters are what factors determine, in order to be able to take the best optimization methods to achieve the best results.

First, consumption

1. Is the consumption proportional to the flow rate?

Consumption is determined by the flow of demand and the key words click Unit Price, if the price fixed, the two can be proportional to, but the price of a lot of clicks are affected by many factors, basically cannot be fixed, consumption and flow is basically not proportional.

2, the keyword bid What factors affect it?

The factors that affect the bid of key words are more, there are ranking requirements, opponents bid, promotion period, matching method, click Rate, keyword Quality score, advertising creative quality, the overall quality of the account and so on. The first 4 factors, mainly through the strategy to adjust, the latter 4 factors need to be optimized through technology.

3. How much does the keyword bid fit?

Different keyword bids are not the same, high conversion of the keyword, you can take the highest price grab rankings, another way is to get the maximum amount of relevant traffic at the lowest bid. (At present we are taking the latter approach)

4, consumption and flow can be unlimited increase?

The flow of the bidding is directed flow, is the precision of the crowd, since it is a certain category of people, then the number is certainly limited, so the flow and consumption is capped.

Second, flow

The amount of traffic, depending on the keyword, the time of the launch, the keyword ranking of these 3 factors.

The quality of the flow of good and bad, depending on the keyword, and the use of matching methods, keyword ranking, time also slightly affected.

1. How to judge the quality of flow?

In the docking page does not change the situation, generally by looking at the flow and the amount of conversion ratio to judge, the conversion rate is reduced to explain the quality of the flow of poor, conversely, the quality of the flow is better.

2. What should be done if the quality of the flow becomes worse?

Flow variation is mainly two reasons, one is the keyword ranking changed, one is the user search word has a problem, generally the latter impact is relatively large. Search word has a problem, often is the keyword adopted, phrases and a wide range of matching methods to promote. At this point, you need to review the search term report to add negative keywords.

Third, the docking volume

The number of docking, depending on the quality of the flow, docking page content, docking mode of these 3 factors.

1, how to improve the docking conversion rate?

Based on the above three factors can be known, the direction of settlement. One is to improve the quality of traffic, the second is to optimize the docking page, the third is to take the most suitable docking mode + supplemented by the most comprehensive docking form.

2. What are the links between keywords and pages and docking forms?

Keywords and the page should be the corresponding unity, push what kind of key words need to have the corresponding page, the keyword creative description on the content of the page should also be reflected. Keyword positioning the corresponding crowd, the page provides the attention of the crowd, the docking form is the need for visitors to the next step how to interact with us. Different groups of people, different page marketing needs, have decided to take what kind of docking method is the best.

Four, a single quantity

The amount of a single quantity depends on both the quality of the resource and the business ability of the business person.

1. How to improve the quality of resources?

Improve the quality of the resources can be improved by improving the quality of traffic and docking page to filter the ability of customers. In fact, through accurate traffic, customers come to our page, must be with the needs and problems, they have been looking for the so-called solution and answer, but they came to the page do not know what to do next?

The one thing we should be clear about this time is, what do you want him to do? And what does the customer get when they do what they want? The two are closely linked. This is the purpose of page optimization.

In addition, on the Internet customers, every day to visit the page is dozens of hundred, how can they stop it? Only to let him stop to seriously, meditation on our web page, can have a good transformation.

2. How to improve the business skills of business people?

Simple is to learn and exercise, learning in addition to the product also service expertise, but also have a professional marketing knowledge; Exercise is the need to do more practice and challenge difficulties, thinking problems, experience. To do well in these two aspects, we must first let everyone have this consciousness, then the atmosphere of the creation, and then the system constraints. This article comes from the car foot mat which kind of good: http://www.aiwind.com, reprint please keep the author link, thank you.