4 things that visual design conveys

When we are fascinated by user experience design, attention to user research, human-computer interaction, visual design seems to be forgotten.

What I want to say is that visual design is always important. Visual design is at the product presentation level and is directly related to the emotional design instinct design that Mr. Norman has put forward. If you want to allow users to fall in love at first sight and then pay, let the customer nod through the program, giving them a visual initial impression is essential. Without visual final landing, the previous research and interaction seems to be in vain. Because visual design has done at least four things: 1 conveys the "brand". Visual design creates an atmosphere that links with the company's brand. It is not only a kind of propaganda, but also deepens the user's cognition to the brand.





Lange's products, interfaces and packaging are consistent Blue 2 conveys "beauty". Beautiful things are always easier to accept than ugly ones. Here refers to the "beauty" should be "properly beautiful", everyone's aesthetic is not the same, a bear's paw B arsenic, so that the so-called aesthetic feeling varies, because the target user to build. Children think beauty may be different from what adults think. Men think beauty may be different from what women think. The beauty of a literary youth may be different from that of a native owner. Even the same person, when he plays a different role, should also give him the appropriate beauty. For example, a crowd of people doctor, he used the mobile phone interface should be trendy, and the use of medical device interface should be simple.

Beautiful products may make users obsessed and forget part of the cost of learning 3 to convey "information." It visually visualize the information/data on the product and express it in a way that is easy to identify and understand. For example, the recognition of information priority, through visual comparison let users know we want to give him a priority to see what. The design of the newspaper can read the information priority

such as the identification of information relevancy, which content is related to which content, which is included. A border is a visual means of distinguishing a logical relationship, such as a tree, a hotspot map, and other graphical expressions of data, better understood than simply listing the data.

4 Conveys "behavior." The concept of interaction through visual communication, visual cues will act, the State of communication to the user. An operation of the clue, the operation of the process, the results of the operation need to be visual. For example, Angry Birds, in the pull slingshot, pull to what extent, pop-up birds, smashed in the building blocks, the whole process is rich in the visual effect of the account.

last for example, in a button on the body may be able to reflect these four things:

This McDonald's button, red main color, the middle of a little yellow halo, revealing the "brand." Texture, luminous processing represents "beauty". Mouse hover, press the time (this is my yy, in fact they did not do =.=), there is a corresponding state feedback, passing "interaction." The word on the button describes "information."

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