4 years set up 30 marketing companies Kang Li Elevator expansion speed

Only half a year on the market Kang Li Elevator (002367, closing price of 28.00 Yuan) today unveiled an ambitious marketing network expansion plan: The company plans to use 145.6 million funds in the next less than 4 years to build 30 marketing companies. Expansion of marketing network Kang Li Elevator March 2010 IPO fund-raising 908 million, of which the super raise funds up to 608 million, accounting for 67% of the total amount of fund-raising.　　At present, the company's super raise funds only used 45 million for the acquisition of land, construction plant and research and development building and the use of 80 million construction of Guangdong Zhongshan Escalator accessories project, total but more than 125 million yuan, there are more than 480 million yuan to raise funds need to seek suitable investment projects. Kang Li Elevator announced today that the company plans in September 2010 ~2013 December Period, the use of super raise capital of 145.6 million yuan, in the national scope to set up 30 marketing branches.　　According to the company's original marketing Network Foundation, the first batch of 2010 built 7 branches in Liaoning, Guangdong, Hebei, 2011, Chongqing, Anhui, Shaanxi, Shandong and other 11 branches, 2012 ~2013 years to build Beijing, Shanxi and other 12 branches. Data show that at present, Kang Li Elevator has 28 marketing service centers and 3 overseas departments, has covered China's inland areas of 31 provinces, municipalities and autonomous regions, east China and the number of second-tier cities. But in the southwest and northwest, as well as the first-tier cities, the company's shop network density is not high, the market radiation capacity is not strong.　　The company said the move was aimed at making up for weak sales in the region and in the first-tier cities, while continuing to lay out the second-tier cities with strong sales capacity, consolidating and strengthening the company's strong market sales force to further improve the market share of the products. Link to the investment project Kang Li Elevator so fast and large-scale expansion of the marketing network, the deeper reason is the convergence of the company's investment projects after the launch of a large increase in capacity. Company IPO to raise 234 million yuan for high-speed elevator flexible production line, large height, transit escalator production line, elevators, escalators key parts production line, such as elevator production projects. With the launch of the project, the marketing network will become more and more important to the sales support, so the company's expansion of the marketing network seems logical. Kang Li Elevator announced that the project's input will be "to provide market support for investment projects to ensure that the investment project to achieve the desired objectives."　　"There is a significant increase in the company's research and development capabilities, in addition to the large sums raised by IPOs, which provide support for the company's massive expansion of production and sales." Not long ago, the company's independent research and development of a passenger elevator as the first with independent intellectual property rights, the speed of 7m/s elevator to fill the domestic high-speed elevator technology gap in the field, to achieve the company's technological innovation and research and development capabilities of the breakthrough.　　It is reported that the model ultra-high speed elevator has been put into production, of which 6 will be installed in Shanghai three Jing North curtilage office Building, 12 will be installed in Shenyang Dragon Dream Asia-Pacific Center phase One. However, such rapid expansion andNot without risk, the company's IPO announcement that, although the company's current marketing service system operation benign development, but there is still a rapid expansion of marketing services system and management capacity, quality control ability and not in time to adapt to the possibility, will make the company face a certain marketing, installation and after-sales service risk.