40-day search engine to introduce traffic to turn 10 times times the actual experience

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Just came to entrepreneurship education, entrepreneurship education is a few years ago, the popular ASP program to do the site, content and show the way some have not been suitable for the current audience's appetite, not to mention whether it is in line with the search engine flavor. Network promotion, to both internal and external integration. External must be first, so I for this project Seven Step network promotion planning, 40 days from the daily search to introduce one hundred or two hundred, to now more than 2000 daily. Site included also turned over several times, and some even dozens of times times. In order to have a picture of the truth, so everyone first look at the map, and then look at the following seven steps to follow.

December 29, 2010 site Collection History screenshot

December 29, 2010 web Search History screenshot

The first step is to change the appropriate procedure first.

In order to promote the network, we must be decisive in addition to the old innovation, first we changed the dream cms,php generated HTML. Do not necessarily have to choose other people say well, choose oneself more understand, I think the best.

The second step, reasonable optimization.

(1) Path: Default article path style http://www.***.org/a/xxx/xxx/2010/12/04/1563.html changed to: http://www.***.org/xxx/ Xxx-1563.html, and do not talk about SEO problems, at least look comfortable a lot. (Set method: In the column changes inside the article naming rules by: {typedir}/{y}/{m}{d}/{aid}.html to: {typedir}-{aid}.html)

(2) Site column settings: Because we are doing education training, we set to the project has about 20 major categories, each category below is roughly divided into 20 small categories. At first we did a dream of weaving, with the enterprise station style to do, you can only set the column as: Home-textual research-46, home-research-building five members. Then CET articles are lost in the 46 level inside; construction of the five construction staff article also lost the construction of five members of the material, the article also lost five construction staff ... and then found a few problems: 1, the article more, on the chaos. 2, not conducive to search.

Later, we put the site according to the large portal to the column. Home-level 46 (Channel page)-level four (channel page, because four is the final end of the project, so four levels below there are 4 small columns: Examination information-Test information-test questions-related articles). Divided so thin is to let others search: 46 level can search our channel, search four level can also search to channel also, search four level questions can search to list page, search long tail keyword can search specific article. and in order to promote a column, can be directly to the column address as a homepage to push. For example, many times I send out the chain is to http://www.***.org/jiaoshi/add: Teacher certification. The ranking of teachers ' qualification certificates will certainly improve.

(3) Template: Simple and beautiful design on the line. In order for each project to have its own introductions, calls, and advertising bits, we have each channel page made its own, without using a common channel template.

The third step, the bottom of the content.

Put the old site articles on the new site, and then send a number of new articles. Then the website is online.

The fourth step, every day adhere to the updated quality and long tail keyword articles.

Just on line when only one hundred or two hundred IP per day. We from the website statistics, to analyze the data, see someone search Accounting year-end summary, we will teacher year-end summary of the article also sent up. See which column in Baidu has ranked, send more articles to this column.

The fifth step, the accumulation of external links.

At first we are all purely handmade to a lot of blogs, classified information, forums, the last period of persistence is indeed effective, the chain obviously increased, but the cost of labor is really too high. There is also the mobility of staff, this person just practiced the chain, maybe tomorrow she went away.

The speed, stability and cost of the artificial hair chain restrict the sustainable development of the outer chain. Later we use the software and artificial combination of methods, for a large number of no special requirements of the blog we have to use machine hair, strict requirements of our hand-made. This greatly saves energy and time. Freeing up more manpower to make a fuss of production. Some people say that software mass easily by K. I think, that may be hair too arrogant, the software is dead, people are alive, the effective grasp of use or advantage outweigh the disadvantages.

The sixth step, every day of the Web site data analysis to ensure timely adjustment to promote the operational policy.

How to analyze this, not a few words can say, nothing to look at the data. There are always new discoveries.

The seventh step, the promotion of popularity.

The site name also has the brand in Baidu Encyclopedia landing, the establishment of their own Baidu bar, in Baidu know to create their own knowledge of expert team, in Baidu experience release how to test what proof and so on. Why are they all Baidu? To be honest, we are only studying this, because before the study of other, began to build brand effect.

In accordance with the above methods, our website now contains a steady increase in the amount of daily, the number of visits is also climbing, but because are newly established columns, in the search engine has no weight, the current daily more than 2000 of the search volume is still basically rely on long tail keyword, according to the usual experience, and so on the site to 90 days or so, Many column page weight will also gradually follow. The real performance is after 50 days.

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