400 Home purchase website suicide venture

The opening of major group purchase sites with the United States Groupon has a sense of déjà vu. "Group buying site, in China only just started", which has almost become the consensus of Chinese group buying site Mister.　　But the low cost of the site and the lure of Groupon in the capital markets have made the stampede of entrepreneurs confident. In their eyes, "only I can do", and began to the competitor financing strength, team ability, profitability level of the layers of questioning.　　"Taobao in the field of group buying is not an absolute advantage, the university students to do group buying site is like Suicide", E-commerce (electric business channel) alligator, returnee management team, grassroots students of the collective madness of the founders of the group to buy a group of fire in China's fierce. A toddler's collective madness. According to Analysys International statistics, the domestic has been born 300-400 group buying website. These group-buying website is a unified imitation of Groupon, known as simple, convenient interface settings difficult to conceal the "thousand people side" of the criticism.　　After all, less than 20,000 yuan to build the station cost easily let people walk "shortcut". "We actually pay more attention to the marketing ability under the line." "In recent days, only months of operation of the" old "group buying site has made a high-profile appearance, trying to use the financing amount and expansion plan to prove strength. Handle network announced the largest group purchase site in Europe, the founder and investors of the daily deal, Group F announced the financing of 1.5 million U.S. dollars; 24 coupon NET also announced that it received millions of yuan in the second round of angel investment. "Did you raise money today?"　　"The Chinese group-buying website, which is getting a lot of money, is ready to go under the force of capital intervention. The fierce competitive wrist is not only reflected in the amount of funding comparisons, they choose to expand their positions. After two months of fighting in the Beijing market, the United States, the network, handle nets, 24 coupons have begun to rapidly expand the second-tier cities.　　Wang, founder of the American network, quietly set the target for the year to 20 cities, while 24 coupons and 5151 groups made no secret of their ambition to target 50 positions. "Now everyone is two or three months of baby, even if the traditional e-commerce predators to kill in, there is no absolute advantage," 24-coupon CEO Du Yinan This view of the multifaceted of the delicate situation of the group purchase site. In fact, Taobao's "poly-cost" has begun the attempt to buy business, and love to help the network with "Love Help Group" will come in.　　In Du Yinan's view, these companies also need to go through Groupon model of Chinese exploration and baptism. Shou, an international analyst at Analysys, said that after the industry was integrated later, most of the sites were difficult to scale.　　But the future can become China's Groupon, the most likely to have a strong user resources such as Taobao E-commerce giants. Temptation College students to venture nearly 400 of the melee, hidden behind a variety of traders.　　Returnees Du Yinan, veteran entrepreneurs Wang, posted on the "5151" team label is "junior students." A few days, group purchase website "5151 Regiment", because of the founding of junior students, and get up to more than 20 million yuan of venture capital XunQuickly become the subject of media hype.　　This undoubtedly to the already overheated group buying website phenomenon added a dry wood, bring more university students envy and follow suit. But in the eyes of rivals, no entrepreneurial experience, no social resources of college students, "join the group buying site is tantamount to suicide", "and how can get 20 million of the venture capital." Shou sent also that, although the entry threshold for group buying site seems very low, but it is not easy to grow and develop. "College students may have a higher computer technology, but there are obvious experience flaws in the development of client resources and the management of services." "Faced with peer questioning and analyst concerns, the reporter contacted 5151 Group website operations director Pan Wenwei." Pan Wenwei helpless to explain to reporters, although their own and some members of the team is really a junior, but not the general sense of college students. He revealed that he and his classmates have been in the social work in the past three years of experience, "has been a vice-president of investment companies, tea and other specific investment projects."　　And it is the team's online software technology capabilities and online marketing service capabilities mature, only to attract a 20 million yuan investment. Pan Wenwei said that the simple hanging on the label of college students to start a business, the speculation of college students and group purchase site link, is the media and social misreading. "I don't agree that college students with no job or entrepreneurial experience are involved in this area, and it's not enough to be proficient in web-architecture technology and mimic the Groupon interface."　　Pan Wenwei told reporters that with the expansion of business scale, 5151 groups also want to introduce new talent, but "also will not choose no experience of fresh graduates or students." Group Buy navigation site Oriole waiting for the unexpected move is that the front line of group buying site fighting is very busy, a group of group buying navigation site quietly joined the war.　　Even several said they had begun to engage in venture capital. 57 Group founder Gong introduced, he produced in the beginning of this year to do group buying navigation ideas, and in the United States after the launch of the network quickly online. He believes that users who participate in group buying will not rely on a certain group buying website platform.　　Group Buy navigation mode the most valuable place is information aggregation, and each group purchase site can only do their own channel. It is understood that the navigation site itself will be through the technical means of real-time capture the information of the group buying site.　　Also for group Purchase website Open Member registration platform, let it register on the platform and update the daily product information. Gong revealed that the key to do the navigation site is to start the cooperation with group buying site, "but at present there are many group buying sites in China, the variables are very large." Constantly have a new website online, but also some days on the exit, to the navigation of information updates bring a lot of difficulty. Revenue, navigation sites to attract a large number of user traffic, you can launch revenue in advertising, but also consider vertical search bidding rankings. When asked whether it would be directly engaged in group buying services, he said, "to see the development of the group buying industry, it may first be involved in a cooperative approach."　　It is reported that in order to expand the scale, Gong has begun to engage with venture capital institutions. Shou sent to think, relative to the crazy appearance of group buying website, the derivative of navigation website is let its natural thing. Groupon mode of "one day a discount" as well as a large number of group purchase sites, how to choose the right to buy their own products become a headache for consumers. Savvy entrepreneurs are launching navigation sites that are easier to attract and operate at lower cost than group-buying sites. However, group purchase site dispute has not yet to decide, group buying navigation has to rely on group buying website development Trend to act. "After all the stability, there are more than 10 group buying sites and five or six group buying navigation sites to occupy the market is the most likely situation." "Luo Tim Zhang Yiwang/Wen fan/photo