404 What impact does the error page have on the site?

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Baidu Webmaster platform on the 404 error page published views, a lot of webmaster are blind, because they think optimization is outside the chain, not to pay attention to the station, resulting in what is not understand what is 404 error page, proficient webmaster know, 404 pages facing the site is very important, that is, consider the user experience degree, Also considered the spider's normal crawl, many new webmasters do not understand the 404 error page, do not understand what benefits to the site?

The habit of getting a new station is to do 301 points, 404 error pages, 404 error pages on the site has any effect, what will bring benefits to the site? Since the Baidu Webmaster platform May 3 published on the site 404 error page view, so many webmaster understand 404 pages, Many of the previous webmaster to 404 pages are not more than to pay attention to, do not understand the 404 error page will have any impact on the site, on this issue, small series analysis of their own views.

Understand the 404 error page, start with its basics and understand what benefits it will bring to the site.

One, what is the 404 error page

404 error means that the page you are pointing to does not exist, or the original URL is invalid. When some articles released, and deleted, will also cause a dead link, this is inevitable, if the webmaster in the site to do 404, even if the dead link, when the user clicks, the original page can not be accessed, the server received the request, will return a 404 status code, plus 404, you can return a 404 error page, you can go to the homepage of the website, reduce the rate of jump out of the site.

Two, 404 error pages will bring about the impact of the site

Some time ago on the outside chain cheat Baidu Webmaster made a view, yesterday about the site 404 error page also made a unique view, originally 404 pages to face the site is a great advantage, when the site was indoctrinated spam information, these rubbish information is processed in time, the site has certain benefits, The site will return a 404 error page, to avoid the impact of the search engine on the site is not good, if the site did not do 404 pages, will allow the content of the site to save the page, when clicked on this page, the page is dead link or content has been deleted, the user experience is not good.

Webmaster Lee just how to do the site 404 error page To do the instructions, if the site does not have 404 pages, will bring how much impact on the site? No 404 pages, when the user accidentally lost the wrong URL, will be a wrong URL, users need to new input, the site's bounce rate increased, for spiders, When the spider crawling, the site appears dead link, the spider will skip, to the site a poor impact on the site's inclusion and ranking has a certain impact. The search engine's trust in the site has also been greatly reduced.

Web site does not have 404 error pages, the impact on the site so large, webmaster in doing the station, to consider the next 404 error page, improve the user experience, search engine on the site's friendliness.

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