4399 The rise of the silk, counting the enmity

Today's a-share market is once again bursting into a world of social problems-"square dance". Those market bullish listed companies are also full of joy, many originally "worshipping" of the industry companies are also eyeing the fiery a-share market. Music as sports, Shanda games are in a variety of ways waiting to move, and even the half-life of the handle network is also eager to. In this waiting list, recently added a name-famous game website 4399, they will be landing on the gem.

When it comes to 4399, it may be that most people's impressions stay in the game, but that's all. Can only a small online game site is enough to be listed in a shares? 4399 can never be as simple as we think, in the decline of the page, hand-swimming in the majority of the market under the circumstances they can moisten the living, no two brushes are not. As for the names behind the 4399-xingping, Cai, Cao, Haijian-are the men of the Megatron. The author this time to their story as a clue, to tell you about the screen station 4399 reverse attack on the road of those enmity.

The rise of cock silk

Back in 1999, at that time also do network management in Internet cafes and xingping certainly cannot anticipate oneself will create the industry legend. At that time, he was keenly aware of the Internet café many people do not know how to surf the Internet, and then do not know where to find the content needed. Because the internet is very expensive, time and money is often lost in the extravagant loss. He felt that it was necessary to help solve the problem, so the shabby hao123 of design began to play a magical function. Because of the demand and convenience of the user, hao123 quickly became the default home page for billions of users ie. 2004, Baidu to 11.9 million yuan acquisition of hao123, just 5 years time, grassroots xingping through a small hao123 will harvest tens of millions.

What about the 4399? Don't worry. With Hao123 's success, Xingping used the same grassroots route to do a series of websites around 2002. Finally, the same big success, nature is the main online games 4399. Starting from the line, the hao123 home page has 2 4399 of the links, it can be said that xingping considerable attention to this game site. To talk about how 4399 can stand out in a number of small game sites, I think that the first or the xingping know the needs of grass-roots small white groups-convenient, easy to use, good to remember, 4399 of the whole; second, from the network management exercise xingping level first-class, 4399 "not card, not slow, constantly" In the user community has been an excellent reputation. Even netizens pointed out that in the frequent black games of the site, 4399 has never been in the strokes and crashed; again, before we mentioned, 4399 have hao123 entrance ah, in Baidu acquisition hao123, traffic that is more secure; Finally, Zhu the same opponents, Xiaoyouxi.com and 7k7k, these sites have once suppressed the popularity of 4399, but they end up either to die or stop, and 4399 by virtue of a good user experience regained the lost ground laid a king status.

As a grassroots game site, 4399 originally by the use of pirated or cracked small games to provide users with a large amount of resources. According to the industry's disclosure: they have a professional team to crack, commonly known as "grilled game", and grilled quickly, grilled very good, so that the Internet any corner released a small game, the next day was cracked and appeared in 4399. The game authors either cannot testify or are forced to make 4399 special editions to replace the 4399 piracy. Foreign developers are the fundamental complaints no door, so 4399 years overseas reputation that is very bad.

Even now 4399 of the guerrillas have become regular army, but we still need to face up to the year by the pirate Games accumulated a lot of traffic in the road. The clever thing about 4399 is that they can start the white-wash transformation in time--to promote their own game development platform, put up the flow of high-energy flag began recruiting small game developers for its development of genuine games and embedded ads, but also held a small game development competition, which are placed on the homepage recommended small games really make a lot of money. With the transformation of the smooth, 4399 from small game gradually to the direction of the page.

Big guy.

Speaking here, the second important figure Cai Victory will debut, he stretched out of the olive branch is basically let 4399 go through this perfect cock silk reverse attack road. In fact, back in 2005, Cai to find xingping meet, two hit, but at that time did not reach concrete cooperation. Subsequently, CAI in 2006 will have a fierce competition with hao123 265 sold to Google. At the beginning of 2008, Cai was the chairman of the 4399 in the form of a stake in investment, while Xingping continued to focus on the product. Cai hand to let 4399 at that time had an efficient professional team, sufficient funds, and then other sites are basically webmaster single-handedly, although also make some money but no continuous input to buy server bandwidth. With a huge advantage of 4399, quickly and competitors opened the gap.

Speaking of Cai wins, I think he is a bit worthy of a detailed talk about this from Fujian Circle big guy. Although he is now a man of the internet industry, he has not been in the Internet for much longer than any other big guy in the circle--after the dotcom bust in 2000. Cai, who had a reputation for investing in domain names earlier in the world, had over 2000 domain names with considerable value. After capitalizing on the original capital through domain name investment, CAI began to invest in the Internet since 2007 and became the famous angel investor in China.

Although Cai by virtue of the identity of investors, in the south and even the entire Internet circle is very famous, but in his heart has always been a pain, even though already have a considerable right to speak, but they have been unable to like Lei, Zhou as their own market value of tens of billions of dollars of companies, river-Lake status has always been a great room for improvement Therefore, for Cai Sheng, will be listed on the Gem 4399 as well as before has landed Hong Kong stocks of flying fish technology, is his dream has long been the industry Bai the important two steps, so he will get in addition to money more things, such as prestige, fame and so on. As for his tens of billions of time will eventually be enough to achieve, I think this will need to CAI hand the most valuable one Trump-the United States to the last overnight.

Let's talk about returning to Cai and 4399. When Cai with xingping, few people in the industry are optimistic that online games and web games can make a handsome profit, or even nobody notices this corner. At that time is the Warcraft in China red-hot stage, a large number of online games companies listed, each company has several days into the bucket gold products, do not worry about money spent. These end-travel companies or independent research and development, or agents of foreign products, make a full swing. 4399 at this time, although there is a huge flow, enough users, but by hanging some advertising profit is not significant. But with the rise of the 2007 web game and the rapid development of the situation began to be overturned, 4399 has since entered a rapid development process, especially the profit growth is very alarming, to 2012 revenue has reached 1 billion. It is worth mentioning that all this happened after the arrival of the Cai 4399, its vision is to be taken.

The wrangling and the tearing force

With the development of the 4399 step by step, Cai Natural need more talent to join, the third to fourth person will be on stage. First appeared is Cao, he was in Baidu through business contacts met Cai wins, so two people is an old acquaintance. Thanks to his superior technology, Cao has always enjoyed a reputation in the industry, and he has written a good article. But Cai can not only because technology and literary talent to invite him to join, Baidu background is the key. 4399 as Cai in the sale of 265 after the greatest hope is to recruit more capable personnel, but in fact, he has no reliable candidates on hand, there is friendship, strength, background of the Cao also became the best choice.

However, regardless of which cattle to join in the future, in 4399 Cai is the absolute largest shareholder, but the real role for the follow-up development is Cai victory of the hardcore brother Shanhai Kennedy. Since 2011 4399 to achieve a profit of over billion, in such a good performance, Shanhai firm emboldened increasingly foot up. At the same time, Cai is obsessed with micro-blog marketing, and once control thousands of domain names, he is said to control the peak period of 20 million accounts, the grassroots account TOP50 has a considerable number of accounts belong to him. The former younger brother now has exploits illustrious, and Cai win himself but not to ask the company affairs, authority this to eliminate the long, originally intimate two people began to unknowingly have a rift.

Shanhai If you really want to go with eldest brother that is a bit too rebellious, but want to seize power always in the company internal struggle, founder Xingping respected can not easily move, that is also "outsider" CTO Cao seems to be not two choice. As a then, Shanhai insisted that Cao crowded away, Cao to find Cai complain and put forward withdrawal. This also led to the year of the storm and almost let Cai reputation of the "equity door." It is said that Cai invited Cao to 4390 when he promised to give him 5% of the shares, but not shares, by Cai. Facing already iron Cao, Cai said because 4399 later shareholding structure changes, Cao equity converted into 3%, and later he said Cao in 4399 stay time is not enough, only to 1.5%. Helpless Cao can only say OK, so he took away the exchange of 2 million cash left 4399 this sad.

Although this matter is not enough to cause much turbulence to 4399, but Cao's exit let Cai and Haijian formally end the former intimacy. Feel Shanhai strong want to applaud the overall situation, Cai Victory began to introduce new investors, since the people scattered the team is not good, then the introduction of fresh blood, with the form of exchange transfusion to maintain a relatively stable 4399. At that time 4399 of the annual profit of nearly 200 million and still on the rise, so many investment institutions earshot. In the end, the flower fell deep innovation, the amount of 4 billion. As a result of the financing of the single share price and at that time Cao withdrawal 15 times times, Cao heart very uncomfortable, the so-called "equity door" also come from. In the author's opinion, Cao exit and the introduction of new investors is basically independent of each other two events, there is no CAI win deliberately concealed let Cao eat a great loss of the possibility.

The story of Cao is over, but the CAI and Haijian are behind. According to the 4399 prospectus, the actual holding person is Haijian, and Cai only owns about 1.37% of the shares. Why is that? The reason is that Cai in his own hands of the majority of the 4399 shares to replace the Haijian hand forgame shares, so now Cai wins 4399 of the shares are few. But after the two exchange shares, Forgame at the end of last year, the market value has exceeded 6 billion, Cai victory of the sharp eye will be proved again. Haijian but feel that he was a pit, but I think Cai left the bureau after he was also a stable 43,991 brother position, once listed a A-share success is also bowl full, in the heart of the happy is.

Worries and problems

In recent years, the strong relationship between the high level has torn the face of infighting, the middle level will naturally be affected. From 2013 onwards, 4399 of various internal problems have emerged. With a core team such as a home studio, 4399 Management immediately threw out "BMW policy"--with 5 BMW retaining the core of 5 outgoing studios, and promising to buy a house and buy a car in a full studio. But with the CAI to fade 4399 after the stock swap, this policy does not seem to have been thoroughly implemented. At the end of that year, "Cai 4399, and then more to play, 4399 of the biggest studios--such as the people in the studio who deleted the code and ran away ...--rumors spread, and some netizens revealed another plausible version, such as the family studio members and Haijian showdown. The infighting between management and the core team has greatly damaged team morale. Even so, 4399 no one thought the butterfly effect was born.

After the Spring festival in 2014, "4,399 years after the earthquake, the spring work does not send red envelopes mass issued a dismissal letter" news spread. According to a person familiar with the matter, Haijian himself at the annual meeting to say that there will be changes in personnel, and later the fact that 4399 indeed in large-scale personnel changes and the dissolution of the project staff. In Guangzhou branch, the separation list even involves some deputy, Assistant President, project leader and other high-level, the total number of staff is nearly 300 people, about one-eighth of the total number of companies. Guangzhou-Shenzhen Game company personnel subsequently received many copies from 4399 of the resignation of staff resumes, and 4399 of some of the top executives once also become the target of the circle headhunting.

As a result of personnel unrest, 4399 in the beginning of a "bleeding", "cut meat" stage, but the next six months, they obtained a net profit of 158 million yuan of good results, of which from its own platform revenue accounted for nearly 80%, landing a A-share gem seems to be the logical thing. But the situation may not really have looked so good. In the face of the impact of hand tour, the industry has a lot of and 43,991 kind of focus on the end of the game, the page tour of the company is also in the process of transition to the hand, but there is little special to highlight or complete the case of gorgeous change. Even in the once-scenic Blue Harbor technology, they have also encountered a lot of trouble in the current attempt to list the Hong Kong stock market. As for the 4399 listing after the performance, it is difficult to say at this moment.

Finally, on the prospect of 4399, the author thinks that there are two major problems to be solved: 1. Can resist the wave of change in the game world and complete the upgrade of the self; 2. Internal problems can be completely clear after the personnel changes, otherwise is a word-hang.