45 billion dollars, review millet Growth Road

In its 5-year period, the value of millet grew by a steep curve, compared with the 10 billion dollar value of August 2013, the millet at the end of 2014 had grown to 4.5 times times the level. The value of millet climbed to $45 billion in a round of $1.1 billion trillion in funding at the end of the year, making it the most valuable private company in the world with a VC background.

In the first working day of 2015, Lei, the founder of Millet, issued a statement on Weibo announcing the company's performance last year. 2014, the various models of millet mobile phone shipments up to 61.12 million units, compared to the 2013 upgrade of 227%.

It is understood that the Millet 2014 mobile phone sales can achieve such results, double 11 days Cat flagship store outstanding performance. According to the records, the cat double 134 hours Millet number models of mobile phone sales have been as high as 1.16 million, red meter 1S occupies half of the sales of up to 530,000 units, the Red meter note 4G sales of about 384,000 units, millet 4 sales of about 160,000 units. Double 11 day, only millet occupies the cat electric City mobile phone sales of 60%, Day cat whole category GMV 3%.

The popularity of products such as mobile phones, televisions, tablets, mobile power supplies, smart hand rings, routers, etc. is the main reason why millet sales increased at an alarming rate in 2014, and they contributed as much as 74.3 billion yuan (about 12 billion US dollars) to millet sales in 2014. This result is 135% higher than the 31.6 billion yuan in 2013.

Millet also announced in 2014 that MIUI has more than 85 million active users. That figure has increased by more than 1.5 times times from the 33 million level in 2013. Whether external or internal, MIUI is regarded as the core competitiveness of millet, is "the soul of Millet." And based on MIUI Internet services and the combination of soft and hard ecological chain, millet is different from other "pure" smartphone manufacturers imagine space.

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Millet mobile phone with MIUI V6 4

Millet is a first system (ROM), after the company has a mobile phone. It comes from being seen as a mobile internet company, not a mobile phone company. Lei himself explained the M (MI) as mobile internet company. Millet Company was founded in April 2010, the main research and development of smartphone operating system MIUI, August 16, the first online version based on Android 2.3, the weekly rapid iteration, through the Forum and social network feedback quickly respond to user needs, Quickly became the required brush ROM for many Android phone users. Since then, millet into the secret research and development of smartphones, and a full year later August 16, 2011 officially released its first smartphone products millet mobile phone 1, the price is only 1999 yuan. So far, millet also created a smart phone "booking purchase" precedent, September 5, Millet-type open network booking, half a day to book more than 300,000 units, after December 18, millet mobile phone 1 The first official network sales. 300,000 units sold out in 5 minutes.

After that, most of the millet mobile phone by early release, after a period of time to formally open the subscription and sale of the internet sales model, and in the early control of shipments. This mode of sales allows Millet to be very low prices to release relatively good mobile phone, and then wait for a certain period of time the price of components and then start shipping, effectively reducing inventory pressure, and in marketing to bring important help. 2012 years later, the Millet mobile phone 2 is the same, August 16 released November only to start selling; the 2013 millet mobile phone 3 and 2014 millet cell phone 4 is the same.

Now, this is criticized as "selling futures" model has no longer become a stumbling block to the growth of millet sales. According to the volume of shipments, the supply of millet products is undoubtedly a huge amount. About 5 years ago began to use the Internet model to sell mobile phone brand among domestic mobile phones, the current may only millet jumped out of the futures model-Lei also pointed out on the micro-blog peers are in the millet Internet model to imitate. Millet stand out, behind also rely on its stable product iteration strategy and the correct strategy of the location price line brought about by the high growth rate, crazy intelligent hardware eco-chain layout, the popular in the capital market, as well as some important role in the industry to become shareholders, such as Qualcomm.

2015 millet will continue to move forward. It is reported that Millet will continue to reduce the mobile phone and other smart devices, such as single product gross profit margin, increase shipments, while the layout of more eco-chain enterprises, thus spreading its Internet service ecosystem. In this model, millet relies on sales equipment to bring the profit proportion will be lower and higher, and its Internet service value-added cost income will be more and more high, Lei has said, this model is similar to the U.S. Ultra Costco "membership fee" model.

Millet's shipments this year are sprinting to the level achieved by Huawei, its main competitor in the global marketplace. It is understood that Huawei Terminal 2014 shipments reached 75 million units, compared to 2013 shipments increased by about 40%. The main profit model of Huawei's terminal sector still relies on the gross profit margin of the handset, while Millet is exploring more "mobile internet" rather than "hardware" profit ideas.

The product line iteration speed of millet is accelerating. Only 2015 years in the first month, Millet will release at least two new models, respectively, for the low end of the hundreds of-yuan price line of the red Meter mobile phone 2 and the high-end 2000 yuan of the price line of Millet Mobile 5. According to Pingwest, these two phones, the former will become the millet to participate in the low-end smart machine "color War" in the force, will be a sweeping user of red rice "black silly" impression, the processor may use Qualcomm Middle-end 64-bit 骁丽 Dragon 615 or low-end 64-bit 骁丽 Dragon 410; The latter will become the world's first smartphone with Qualcomm's flagship 64-bit 骁丽 810 processor, with a 2K 5.5-inch or more-sized screen, and may be able to carry some of the higher-level component customization, such as audio chips.

Fred Wilson, a famous Silicon Valley investor, had predicted that millet would enter the U.S. market, and Lei said in a statement that it would enter more overseas markets. At present, Millet has been in India and other 7 countries and regions outside the market sales, in India alone sold more than 1 million handsets. Before the millet in India encounter patent rogue Ericsson Challenge, because Qualcomm Olling has been out of the mire, began to continue to fight. According to Pingwest learned from millet, by the end of 2015, Millet will have a total of more than 4000 patents, and Millet, another co-founder of Lin, said the patents will only be used for defense.

To sum up, whether from mobile phone sales, sales, or operating system as the representative of the Internet service active users, the establishment of only 5 years of millet is enough to be called a large Internet service/consumer electronics company. How did the 45 billion-dollar valuation of the company that sold the futures phone two years ago come from? The Internet model, 1 billion-dollar content investment, internationalization strategy, eco-chain layout, and even the cooperation of the white-power giants such as the United States, and even its mascots on Facebook founder Mark Zuckerberg's table, are all answers but not comprehensive. When people can fully and comprehensively answer this question, it is possible that the value of millet has hit hundreds of billions of dollars.