46% American Millionaires use facebook3% to use Twitter

"Caijing comprehensive report" Sina Science and Technology reported August 18, according to the Market Research Institute Spectrem Group US Time 18th released the latest survey, 46% of the U.S. Millionaire is Facebook users, and a year ago this ratio is 26%. In a report titled "Social Media and affluent families" (Social media and affluent households), Spectrem also noted a drop in the percentage of American millionaires using Twitter, down from 5% last year to 3% this year. 19% of Millionaires chose LinkedIn, a share that was flat last year.　　The so-called millionaires mean their net worth is between 1 million dollars and 5 million dollars. Previous studies have shown that more than half of all millionaires in the United States are using Facebook, but they rarely use it because of time.　　The relatively low share of Twitter and LinkedIn millionaire users is somewhat surprising, as the two social networking sites seem to be appealing to the more business-minded, less leisure-time elites. One reason may be that Twitter is a more open platform, so millionaires can be more difficult to manage for their followers. On Facebook, they can easily manage all sorts of information. Another reason is that Twitter is primarily a "broadcast tool," and Facebook is more like a network builder.　　Millionaires apparently think that personal networks are more valuable than online broadcasts. Age is also an important factor affecting the choice of millionaires ' social networking sites. According to Spectrem's report, older people are more likely to use Facebook than younger people with 5 million dollars or more than 5 million dollars worth of investment assets, with a ratio of 56% and 50% per cent, respectively.　　Twitter is more popular among younger millionaires. Millionaires also have differences in access to financial news. Spectrem's survey shows that millionaires under the age of 55 are twice times more likely to get financial information from social media than traditional media than millionaires aged 55 to 64. Blogs are still popular among all the millionaires surveyed. Nearly one-third of people with assets of $5 million trillion or more than 5 million dollars say they are either looking at the blogs of prominent financial advisers or will be looking at their blogs.