48 hours after the quake

Absrtact: Sichuan Yaan Lushan earthquake disaster has occurred for 48 hours. In these two days, Chinese internet companies from the first time after receiving the donation donations, to the online tracing, payment, map, information and other relief products, there are many people

Sichuan Yaan Lushan earthquake disaster has occurred for 48 hours. In these two days, Chinese internet companies from the news after the first donation of donations, to successively on-line tracing, payment, maps, information and other relief products, many people have spent two sleepless nights. We are not here to judge, each of the companies involved in the donation is 100 points, but in addition to donating money, we would like to record those more distinctive products and initiatives to record the Chinese Internet CSR (Corporate social responsibility) in the face of the mature growth process before the catastrophe.

Platform Access Service

After the earthquake, the first Internet company to make a donation response is Tencent (which should be the first to respond to the entire Chinese business community), while the first online dedicated Internet product is Alipay's Yaan earthquake donation platform.

At that time, Alipay public Welfare team responsible for rapid and cooperative public organizations to get in touch, immediately decided to collaborate on the online donation platform. Then contact the Alipay ued Department is responsible for the home Visual team, the corresponding topic on the home page. We see that the home of the topic has Alipay and one fund, Mango v Fund, China Foundation for poverty Alleviation, the Chinese Social Assistance Foundation, the foundation of the love of Germany to open a joint donation channel.

Can see that Alipay donation platform has two major characteristics, one is the amount of donations from 0.1 to 200, 1000 yuan, support from small to large amounts of donations; second, users can choose different agencies to make donations according to different uses, such as the Love Foundation focused on the rehabilitation of the victims daily life, The Chinese Social Assistance Foundation is funding the blue sky, Huaan and other professional rescue teams for disaster relief.

Alipay can react so quickly, thanks to Ali Group in the public good before the more thoughtful layout. Public information shows that the current Taobao registered public welfare institutions to the number of shops reached 226, these organizations can through the sale of special or in-kind public goods to raise money, money will be directly into these organizations Alipay account. As long as the start of the public welfare project E-commerce attempt, Alipay can in just five hours with many public charitable organizations work together to launch a clear purpose, to transparent, donations to facilitate the special donation platform for earthquake.

However, the platform is currently using page scrolling to take turns presenting donations from various public organizations, which may lead to new donors not being able to identify their donation goals. If the purpose of the donation is based on the different priorities of each institution, directly let the donor select, click, may be more specific (for example, the first entry on the show "for the earthquake relief donations to the pro-please point, donate to the disaster area to rebuild the Pro please point the Next button for the Love Foundation donation" and so on. )

In addition to Alipay channel, Sina Weibo's micro-public platform also harvested about 80 million yuan (as of 21st 19 o'clock). Shi Yuzhu and Giant network in this announced the donation of 5 million, Sina through here donated 3 million. Although it is "micro-public welfare", but the main or Sina Weibo Celebrity Big V route.

In addition, Tencent Tenpay also on-line donation channel, its bright spot lies in the HTML5 form embedding into the micro-letter, the convenience user direct donation. But since the donation is tied to a bank card, the minimum limit is 50 yuan.

Ii. Information Service

One of the most important things after the disaster is information access and disclosure, which directly determines the on-site rescue personnel, resource scheduling, and the back of the disaster relief plan arrangements, but also to meet the majority of compatriots in the area of love concern.

In the 2008 Wenchuan earthquake, Weibo has not appeared, people mainly rely on brush portal site, watching CCTV programs to understand the latest progress. And in the micro-broad range of popular today, a variety of live news, rescue live, corporate public welfare can be the first time in micro-blog to see, micro-bo media properties in this moment has been fully reflected.

However, after the Boston bombing of the famous saying "Twitter in the 12 hours after the disaster is very helpful, 12 hours after the basic is not to help" although biased, but also summed up the social network in this sudden-sided nature of the incident. As more and more people focus on the disaster, some rumors of information, false pictures also again, all kinds of stirring up the sentiment of micro-blog also not, Sina station sent small secretary, official rumor and other accounts of this situation to clean up, the situation slightly better, but in a large number of intensive information, to see the whole process of disaster relief, Twitter still seems to be muscle on the cluttered timeline.

Video has always been the first choice in this kind of emergency. In the 9 minutes after the quake, Youku Sichuan to upload the first earthquake video, 10 minutes after the video is boarded Youku home. 8 hours after the quake, Youku has more than 220 quake-related videos, with a total playback over 5 million. Although the profit of UGC content has always been a headache for each video site, but in emergencies, the public's power from the media has always become the original, the most authentic record, which is probably the Division of Public Welfare and business.

Sohu News Client is the mobile Internet information product that has been gaining momentum in the past year. In 10 minutes of the quake, Sohu client is the first time to send a message push,15 minutes after the opening of the earthquake live, mobile Sohu, news client at the same time, live between the highest number of online 1.6 million. As of 19 o'clock, the total number of messages reached 1.23 million, the active degree in the mobile version of each portal ranked first.

In this kind of big event, many times the information is rich is not necessarily the good thing, to the information combs, the presentation often is more important. Sina has more advantages in this respect, but look at Sina's editor-in-chief @ Shen himself Weibo, but also can only see the different accounts of sporadic forwarding, and the previous big event in Sina quickly launched the topic, the introduction of dedicated account to live the practice of a little difference. And the traditional media has maintained a good relationship with the Sohu News client took advantage of the gap, in order to information more effectively organized and presented a lot of attention, Sohu has become the first to help users find the family's missing platform.

Another star Internet product micro-letter to play its private social and communication characteristics, the first time opened a micro-credit public account "Lushan earthquake relief", quickly received 120,000 attention. Tencent put a lot of manpower on this account of the missing information screening, feedback and interaction, in 750 effective tracing information, harvested 14 "find friends and relatives" reply.

Third, the Electric business logistics type service

The electric business enterprise has the longest industry chain in the Internet industry, and has played a role in many places after the earthquake relief. Among them, Tencent Electric quotient, Jing Dong, every guest three moves fastest, and Tencent's practice most has the electric quotient characteristic.

After the earthquake news, the parent company Tencent announced the first time donation, Tencent Electric business quickly deploy Xun Chengdu Company employees understand the disaster, prepare logistics capacity, waiting for the first time after the disaster will be mobilized materials transported into the disaster area.

In the disaster area, the most need rice, edible oil, quilts, Tencent and QQ online shopping platform for the big sellers COFCO group contact, emergency by the local warehouse allocation of 15 tons of rice and 1000 barrels of edible oil, and purchase 500 bed quilts. In the procurement of quilts also occurred a small episode, clothing factory staff told Xun buyer, Chen just came to buy hundreds of bed quilt. Deep understanding of this person's style Xun buyer immediately to the quality assured, direct procurement of 500 beds.

Due to Tencent's Xun in the local opened a day three send logistics services, so in a short period of time can quickly mobilize manpower, access to the disaster area procedures, the next day after the disaster will be 15 tons of northeast rice, 5 litres of rapeseed oil 1000 barrels, 10000 square meters Fangyubu and 500 quilt into the disaster area. These materials are not directly in the disaster area, but in accordance with the Tencent Public Welfare partners, the foundation of the previous arrangements, sent to the designated location.

This is a very typical supply chain management process: access to information (business), the mobilization of sourcing, arranging logistics, on-demand delivery. When a large number of volunteers and social vehicles blocked the road, the electric business enterprise's careful and precise control ability played a role.

Jing-dong, where the guests also give full play to their own strengths, from Chengdu or the nearest warehouse directly to mobilize sources of logistics, sent to the disaster area.

Because the majority of domestic electric business enterprises are not profitable, so we should not be demanding on their contributions (in fact, there is no need to make a profit), and the disaster relief in the process of such enterprises to show the allocation of resources to deploy the ability to pay more attention.

Iv. the integration trend of special services and their representatives

In addition to the various general-purpose services mentioned above, the Internet can play an important role in some special fields because of its interactivity and mobility. One of the most noteworthy is the map products and the search platform.

21st 18 o'clock, has announced a donation of 1 million of the High German company emergency online navigation Yaan version. This version, integration of the local Yaan the latest information to facilitate the rescue team in time to transport the injured to the nearest relief point; Traffic announcements can be based on real-time road conditions to provide traffic advice: "Location sharing" is a most suitable for the situation in the disaster area, the sender can send their position by text messages, The receiving party does not need the network environment, opens the text message to be able to locate the position automatically on the German navigation client. This should be the location information encoded as a text message format, in both the transceiver to achieve the location of the synchronous transmission of information.

From the needs of the earthquake after the collection and summary to the Organization engineers to improve the program quickly, packaging sent, only 34 hours to complete the development of special edition navigation, and integration of the most practical features of the earthquake zone, and retained at any time to update, upgrade the interface, this powerful product capabilities, It should be the most valuable public goods donated by the gold for this earthquake.

20th 16 o'clock in the afternoon, Google search Sichuan earthquake version online. Because the product is structured on Google App Engine services, and Gae's domestic access is not smooth, so Google's search for people can enter China who have no number. When it suddenly appeared in Simplified Chinese, there was a slight fluctuation in the group of industry journalists familiar with the story.

The appearance of the iconic products makes the tracing service quickly become the hotspot of the Internet company's development. Later that day, Sohu, 360, a Amoy, Sina, Tencent, Baidu are online tracing services, of which Sina, Tencent based on micro-BO (micro-letter) tracing information integration, Baidu is based on the content, the other several have adopted a similar XML data structure with Google.

Such a large number of missing platforms on the one hand, proved that the Internet companies in product research and development of the sharp and rapid, objectively also caused the user inconvenience: In the end, which platform to publish a missing person, the report ping information? on which platform to view? If each platform is released, if you find someone, then you have to remove the missing information on a platform. Need to register your mobile phone number after all?

This is the same as the United States after Hurricane Katrina. At that time, the United States had about 25 missing persons Forum and website, the bitter people even for the missing person specially issued a kind of information format pfif (arranges Finder Interchange Format, online tracing format), this format can be applied to different countries and beliefs of the population, Record missing information with the most concise resources.

Google search later adopted the PFIF format, and in Haiti earthquake successfully promoted the product. As the deal is open source, Google has also opened its own missing data for free downloading. However, these data will be automatically deleted after the date set by the original sender.

21st 15 o'clock, Tiger Olfactory network issued an appeal, hope that the major search platform unified to the PFIF format to facilitate information exchange, so that can reduce the missing person on a platform-by-release duplication of work, but also for disaster relief, civil affairs departments to provide more unified personnel information.

After this appeal was issued, 360 company at 17:34 in the first response, said it will be on its own platform to adopt PFIF format, Zhou I also said that Baidu and Sohu to set up a joint Working group format; Sogou CEO Wang Xiaoquan, a Amoy network official account, Sina Vice President Shanda, such as the company has a tracing platform service executives, Official micro-account also said, is or is about to open their own missing platform data.

This actually reflects a potential trend for internet companies in the future in the event of a major catastrophe: the benefits and products of each family should not be based on competitive objectives, but should give full play to the strengths and advantages of each family, on the basis of public agreement, data sharing, to meet the challenges of the disaster together. For example, in information publishing, there should be a comprehensive micro-blog, micro-letter and portal, the traditional media authoritative voice and channels appear; The collection of donations can be dispersed to various entrances, but the final payment and docking of the charitable organization link is completed by Alipay, each based on a gold map or four-dimensional map to launch dynamic disaster area map products Tracing platform Unified Use PFIF format, the entrance is dispersed, the background data is consistent.

In the development of public welfare products, the Internet cooperation, openness and sharing should be fully reflected, the side of commercial competition should be diluted accordingly. This may be the long-term vision of CSR construction in the Internet industry.