4A principles for a site to operate successfully

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Several elements of a site's success to operate (from the perspective of the customer visiting the site).

We can simulate the process of customer travel, a customer traveling through the Web, accidentally through search engines or online advertising, or other ways to find your site

1, arrived arrival:

To let customers find you know you, this will be through the Internet advertising, other forms of advertising to promote, but publicity is a very expensive thing, if you want to not spend too much money, and want to have good results, that is to do SEO. So SEO is the foreground technology, is a kind of how to let customers quickly find you a technology. SEO is not cheating, SEO is the basic work of website operation.

2, Accept Accept:

To allow customers to accept you, a site to allow customers to accept, one is from the visual (information of visual perception is divided into color, shape, size, orientation and other factors), the other is from the auditory (the site is best not to add background music), and is from the content of information, that is, information architecture, customers can easily find the information he wants. The last is to let customers accept the operation, that is, customers will not be very difficult to use, will not lose direction, will not be overwhelmed, will not wait for a long time did not open your Web page, this is the so-called user experience design.

3, Appreciate appreciation:

The customer finds your site and stops for a moment on your site and finds something that is exactly what he wants, but he accidentally finds more information than he wants. He was very pleasantly surprised, felt very satisfied, and felt that your site did provide him with valuable information, and there were many other information he wanted. So he added your site to the Favorites folder. and recommend your site to his friends. To do this must be the content of your site is very rich, very valuable, very unique. If your site is on some other site there are things that customers have seen. Then the customer will not appreciate your site, he will feel that your site is very common.

4, checkmark sentimentally attached to:

The customer has visited your website, and the visit made him satisfied, also memorable, so when he needs the same type of information, he thought of your site (to make it easy for customers to visit your site again, the site's domain name must be easy to remember), and visit your site again, He found that the speed of the visit is still so fast (the site must ensure access speed), the information has a lot of updates (the site information is not updated is the biggest drawback), he again felt surprised, he found a lot of the last time he did not see the information, this information is very valuable to him. And this message made him a lot of money. His friends and relatives knew about it, so his friends and relatives went to visit your website. When you open your website, they feel exactly the way their clients feel, so their friends and relatives ... Your site is so developed, to provide customers with the best and fastest service to you is certainly no harm.

Consider the operation of a Web site from the owner's point of view.

1, positioning:
First site to do the first purpose of the site is profitable, so the first thing is to find the market, set a good position, but also have a clear profit model, So the market analysis before the site erection and investment income analysis is essential. What is your market? How do you profit? This as a website operator must be very clear.

2, Team:
Market found, the profit model is determined, the knot is the team, how to create an efficient Web site operations team is very important, how many people need, what kind of people this is based on the content of your site to determine. How to run the Web site with the least cost is the most need to consider the site, even if there is venture capital, but also prudent use, do not produce the cost of profits, you are a venture capital more, after all will be spent. So start small and try to be within your ability. It's not a personal hero age, and everything needs to be done by the team, but the team doesn't mean the more people the better, you should build a team that you need most.

3, Services:
Web site to be profitable must be to the site to allow customers to accept and generate value, so the site must do a good job of promotion, good content, as well as good service. Your site must have your own unique things, how can users remember your site, users why on your site?

4, Development:
Website Management team built, the website also completes, the promotion also did well, also obtained the customer approval, then you must consider the development the question, your website cannot do very big at once, therefore starts the time you are according to your ability to plan the website the scale, But the size of the site will always change, or become small until the site died, or become larger, when the site size becomes larger, then you consider the whole team's construction and management issues, try to create efficient team, and not blindly to expand the size of the team, your managementThe ability to manage a few people from a sudden leap to the tube hundreds of (unless you have had the experience of managing hundreds of people)

5, Innovation:
Site Stability after a period of time, the site owners must consider how to innovate, because many people found your site, know that such a site can make money, And a lot of people are crazy about you (the speed of Internet imitation is the fastest), so you always have to keep in the way that others can't imitate quickly in your unique way. Innovation can lead to death because it takes time to develop and nurture a new market and model, and if you don't spend that time you will die, but you will die if you don't innovate.

6, the website's operation must be stable, if the customer often cannot open your website, then all your efforts will be naught.

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