4I principles to be understood in network integration marketing

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Today, the number of Internet users in China according to the relevant authoritative data show that has reached more than 420 million. The popularity of the internet is also developing rapidly. Network Marketing is now also by the major enterprises and a large number of applications, a variety of operating methods emerge. In Network marketing, it is considered that the most difficult to grasp and operate the network integration marketing.

So, to do a good job of network integration marketing needs to do? We may all know that in this year Tudou has launched a "fun to drink the source of beauty juice, a smile to win the daughter" activities. This activity can be said to be the model of network integrated marketing in this year. Activities have been successful. When someone asked about the secret of their win, Tudou's chief marketing officer, Wang Xiangyin, said: We just followed the 4I principle. What is the 4I principle?

4I principle: Interesting interest principle, interests benefit principle, consortium interaction principle, individuality individuality principle. What can be done to keep your information from drowning in the vast ocean of Internet information in this age of interconnected information? This is to be considered from the user's point of view. What do users care most about? There are 2 main topics. First: Why do I have to participate in your marketing campaign? Second: What benefits can I get from participating in your marketing campaign?

For the above 2 users are most concerned about the topic, interests benefit principle gives the best way to deal with. As long as you implement it well, you will be able to solve the 2 major problems of the user relationship. Then we have to let marketing activities have a certain interest, no innovation and new ideas, is not attractive to participants. There is, marketing activities can not be passively imposed on users, and users to interact together, this can make marketing activities well spread and have a certain stickiness. Another is the principle of individuality, in the internet there is no new personality things, it is difficult to make users interested.

To do a good job of network integration marketing, I think you have to consider is how to allow users to maintain a fresh sense of marketing activities. Secondly, how to improve the user's viscosity and loyalty and trust degree.

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