4K TV price "diving" popularization accelerated

At the beginning of this year, 4K TV was "priced" into the "decoration" of the store. However, over the past six months, with the price of "diving", 4K TV has become a color TV sales market "Dark horse", some of the brand 4K TV sales share even accounted for 30%. Recently, our local brand Panda is also in mass production of 4K TV, is about to put into this fiery competition.

The price is up to 40%.

"The sharpness is 4 times times that of 1080P, and it's really different." 50 inches of more than 7,000 yuan, 40 inches of 5999 yuan ... The price is almost the same as the LED TV. "Last weekend, the residents of Mr. Li and his girlfriend in the Xin Jie kou gome selection of marriage appliances, the first contact with 4K TV, he was a sense of the clarity of the finish attracted." Mr. Li said, although the current 4K chip source is very small, but the television is a consumable, many years before the change, the future of the chip will be more than hundreds of yuan, you can do.

"This year, 4K TV has cut prices very badly. At the beginning of the year, in our store are 70-80-inch super Size 4K TV, the price is also high, more than 10, 200,000 yuan, customers come to see a fresh go, manufacturers are also for the purpose of display. In the second half of the year, manufacturers launched the medium and small screen 4K TV, let is also very large, sales rose quickly. "Some brands, such as Skyworth, have accounted for about 30% per cent of the market share of 4K TVs in their brands this year," said a person at Gome's Xin Kou store.

Reporter inquires about the monitoring data in the first quarter of 2013, 4K TV average price was as high as 27329 yuan (mainly large size), and the current million of the following products into the mainstream. This year from the price trend of Suning, TCL, Changhong, Skyworth, Hisense, Konka and other domestic 4K TV products fell in about 20%, such as 50-inch 4K TV below 8000 yuan, before the price in 10,000 yuan to 11,000 yuan. Among them, Konka a 4K products, with 3D, Cloud TV and other functions, incredibly from the beginning of the listing of 10648 yuan to reduce the price to 5999 yuan, the decline of more than 40%.

Ning Qi eats 4K TV cake

4K TV boom hit, the Nanjing local brand panda do not want to let go. Yesterday, the Nanjing Panda TV Research and Development Center Deputy Chief Engineer Shoozhen revealed that these days the panda in the production of 4K TV, the main size is 55 inches, with 3D function, the upcoming listing soon. He said that the problem of 4K TV source less, technically can be resolved, through technology conversion, non-4K source can be converted to 4K resolution, but to achieve the "theoretical value", as true "4K" nature.

Two big reasons for 4K TV's big price cut

Why is 4K TV slashing prices? Shoozhen analysis, an important reason is that the panel appears to have structural overcapacity and lower prices. "Early in the national consumption policy driven by the people to release early consumption, on the late TV sales have a certain impact." In addition, mobile terminals are popular and some young people are replacing televisions with tablets. ”

DISPLAYSEARCH10 monthly data show that the 50-inch panel June announced the price of 357 U.S. dollars, the latest price has fallen to 315 U.S. dollars in October. At present, 4K TV panel production is concentrated in Samsung, Sharp, Taiwan Qi Mei, friends Tatsu photoelectric, such as the hands of a few manufacturers, but other panel manufacturers on the "cake" did not give up, Nanjing, China Electric Panda is also developing 4K panel. The Deputy Secretary-General of the electronic Chambers of Commerce predicted that in 2014, with more high generation line production, the future panel prices are expected to fall sharply, the price of 4K TVs may be more pro-people, the popularity will be higher.

In addition, the pressure from technological innovation is also the reason for the 4 K TV price reduction. Recently, LG, Samsung, Changhong and other manufacturers have launched a "curved television." Shoozhen said, "Curved surface TV" is epoch-making significance, like from black and white into the color TV era, regardless of energy consumption, color reduction and so on, are more consistent with human vision, is subversive products. Panda is currently developing OLED "curved TV".