4S Butcher: 4S shop grey interest chain logic

Hospital bullying patients, 4S shop bullying sick car, when you look up at the 4S shop with 45° height, 4S shop to 135° angle overlooking your wallet-so, what is the domestic 4S shop what is doing? -Wen/Sinorama reporter Sanli "last year this time the store door in front of the cold, look at the car has not sold more people, the popularity of a lot of rebound this year, but still not much under the single, as this goes on, do not want to get the full end of the factory's year-end return point. "The experience of a joint-venture brand 4S shop owner, Sun Shijie, is not accidental, since the second half of 2008, the situation of China's auto market is very bad: Sun Shijie are not only to carry the financial crisis of the decline in sales, but also to withstand the vicious price war with the city's opponents, and, more importantly　　Manufacturers in order to achieve the annual sales target continuously transfer inventory pressure to them, each big 4S shop like a tension to the limit of the bow. Market downturn, so that the 4S shop itself more exposed, many car owners even with some of the Black Heart Hospital analogy, "the hospital bullying patients, 4S shop bullying sick car, really ruthless!" "So, how does a beautifully decorated 4S shop" slaughter "a sick car?　　Why are they so degraded?　　Repairman, or "Change technology"? In June 2007, Ms. Li bought a Mercedes-Benz CLS350 in a 4S shop in Chongqing, and later, because of work, the red-colored Mercedes-Benz was racing to Beijing.　　Two years later in July 2009, Ms. Li's friends will be the car shipped back to Chongqing, but also at this time, a disturbing thing happened. Ms. Li found that driving in the rear of the car has a different sound, so hurriedly drove to 4S shop for help. The repairman soon found the cause: the lower chassis of the Mercedes-Benz, the collision in the consignment that led to the exhaust and bumpers. 　　In the face of the car's eager Ms. Lee, the maintenance staff first a frown, then the end of their own "maintenance package": the exhaust pipe and muffler together to replace, as for the price, 10,007! "10,007?" "Somehow oneself also calculate an" Old Master ", to the maintenance personnel's quotation, Ms. Li has the suspicion: the exhaust tube and the bumper leaned together, through the tool correction not to be OK, why must along with the muffler replace? Curiously, the maintenance staff have not defended Ms Lee's question. In the end, the lift rises, a crowbar, less than a minute, and the exhaust pipe is right.　　As for this minute of a pry knock, Ms. Li paid more than 800 yuan. 　　The next story, really let Ms. Li out of anger. The position of the exhaust tube is rectified, but it needs to be repaired, the maintenance staff said. The intention behind the rhetoric is clear: to be fully repaired, they have to adopt their maintenance packages. The vagaries of the 4S store made Ms Li feel bad, simply drove the car to the outside of the repair station.　　Unexpectedly, this was iphone shop exaggerated the maintenance of "incurable disease", in the repair station workers hands only half an hour to completely solve, its cost but 200 yuan. "4S Shop there will be a repairman, is completely a group of ' change technology’！　　"In the face of the reporter, Ms. Li's anger is palpable: the original choice of Mercedes-Benz is directed good car good brand, choose 4S Shop is to think of quality and reliable guarantee, did not expect the results of the problem can not be resolved instead make a sweet breath." Ms. Li's case is not accidental, the reporter found that such problems in many 4S stores in the country exist, and most are in the service attitude, professional knowledge, management and after-sale maintenance problems. A car owner even angrily told reporters, 4S shop eyes Only stare at selling accessories to make money, other services are entirely done look!　　And consumers buy a car home only to pay a down payment, the next maintenance, maintenance, 4S store will let you perennial installment, Heart to Hate! A high-end brand 4S shop staff to the reporter revealed: the brand every month will give dealers high spare parts tasks, if not sold out, but also maintenance staff to find ways, otherwise they will be picked.　　So, every step into the door of the 4S shop, maintenance workers are often no matter small, exaggerated, so that owners have to follow their conclusions turn, such as exorbitant prices "to upgrade repair", "maintenance package" and so also stretched over ...　　Did you get the "unspoken rules" again? "4S stores have huge profits after sale, which is an open secret in the industry, but nobody wants to talk about it."　　Sun Shijie opened the subject to reporters. For example, a factory is a car skylight, currently in the 4S shop price of about 10000 yuan, and Chongqing old top-slope auto parts Market in the deputy factory pieces only 3,000 yuan, the difference is more than 7000 yuan. "For this 7000 yuan difference, some 4S stores will be factory pieces and vice factory parts swap."　　This is one of the 4S shop maintenance unspoken rules, bait, to earn huge profits. "So blatantly dry, not afraid of being found by the owner?" "How did you find out?" First, such as ignition line, wiper blade and other Non-core accessories, the original parts and auxiliary factory parts are not very different, many customers often pretend to be a pair of experts in order to avoid being cheated, do not know really understand the maintenance workers a ' cheat ' know, and a number of 4S stores have not let the owner into the shop rules, a door will take you to the environment elegant meeting room to drink coffee, Look at the magazine, as for the car problem, not with the technical director of a mouth? "In addition to replacing the factory with auxiliary parts of the deception, 4S shop maintenance of the unspoken rules of the second is--changing the trick will be repaired as a new accessories to sell!" The so-called repair pieces, that is, part of the owner of discarded parts replaced by the grinding, spray paint into the "new accessories", although some smart owners, choose to replace their own accessories to take away or sold to 4S stores, but most owners do not care about this, it gave the 4S shop for profit space.　　It is reported that many 4S stores will be almost no cost of repair pieces, hundreds of or even thousands of dollars to sell to the owner, earning profits accounted for the entire maintenance profit 50%~80%. The third unspoken rule is to exaggerate the disease into incurable disease, without disease, and let the owner swallow the "maintenance package". A friend of the reporter Mr. Wang car brakes have a different sound, find 4S shop, the other side out of repair prescription: Machine corner glue out of the problemMaintenance of 1700 yuan, the direction of the machine leakage of 2900 yuan, in addition to the engine belt to two to change, the cost of 400 yuan. "The engine belt just changed 5 months ago, how could it be bad?" Mr. Wang, who was in doubt, ran outside for a check, and the result was not let him abuse: what machine corner glue, directional machine, brake abnormal sound reason, but the chassis working word beam on the two screws loose!　　How much does it cost to be tight? The fourth unspoken rule is to make selective repairs to the items on the maintenance list. A week after the car was overhauled by an accident, Mr. Guo found the car swinging violently as it passed through uneven sections. Mr Guo, who has a decade of driving, judged that there was a problem with the front suspension of the car. However, in the previous list of the insurance company's "fixed-loss report", the front suspension was listed in the warranty list, and why did the newly changed parts come up with problems so quickly?　　After the car inspection, Mr. Guo surprised to hear, its front suspension has not actually replaced! To this, 4S shop explanation is: "The fixed loss report" only in order to apply for compensation in the shop, and "design" out of a list, the purpose is to obtain enough insurance to pay, to meet the needs of repair.　　In other words, 4S stores first ensure their own profits, and then repair them as appropriate. "To say some of the black-hearted 4S shop, that can really and the black heart of the hospital almost, because the doctor and patient information is not right, left to 4S shop is too much." "For example, the seemingly obscure oil--generally speaking, auto oil is every 4 litres of a pot, the general vehicle oil needs 3.3 liters, the remaining 0.7 liters to where?"　　"Some of the loosely managed 4S stores that the repairman stole out of the shop and, if confronted with a black 4S store, would collect the remaining oil buckets and drums and sell them to other owners ..."　　Even more let you have been in a certain German brand 4S shop for 10 years of good wishes to victory, a year ago from the stove started a car repair factory. In Shengli view, 4S shop in the after-sales service on the formation of profiteering, thanks to its maintenance technology and spare parts monopoly.　　such as Faw Audi, brilliance BMW and other high-end brands of 4S stores, almost all with the Workshop technical director signed a confidentiality agreement to ensure that maintenance technology does not drain; As for accessories, before the introduction of the Anti-Monopoly Law, factory accessories are supplied to the production line and its 4S stores by car manufacturers in proportion. For example, a car factory this year plans to produce 200,000 of a brand sedan, supporting business in addition to preparing the production line of 200,000 sets of accessories, but also have to 4S shop for 200,000 sets of channels.　　There are agreements between suppliers and manufacturers, and once the accessories are diverted into other channels, the qualification for the next year will be cancelled. But in fact, 4S store in the maintenance technology and spare parts monopoly advantage, really is built on the beach.　　At present, many 4S shop technicians have come out of their own repair stations, so that 4S stores the so-called technical advantages of instantaneous cracking, as well as the outflow of accessories, the inside of the trick is more to let you amazing. One is from the 4S shop itself outflow. In recent years, 4S shop days generally bad, the year-end can get the full factoryHome sales are the key to determining their life and death.　　and manufacturers of 4S Shop Index assessment, in addition to the whole vehicle sales indicators, as well as accessories sales indicators, because of this, many 4S stores in order to impulse, are willing to be factory parts sold to the steam repair plant. "That is the factory parts sold to the car repair plant, not imperceptibly affect their own business?" "This is not contradictory, and the car repair factory, 4S store after all have the brand image advantage, not to mention even if it is not sold to the local auto repair factory, can also be sold to the field Ah!" The second is out of the hands of suppliers. Although the suppliers and manufacturers signed a circulation agreement, but the interests of the various edge of the ball is still they play sound.　　For example, factory accessories almost all have brand logo, but some vendors privately through the same mold production of two batches of accessories, a number of signs, and another batch is not marking. The two types of accessories are of the same quality but the price is very different, which led to the batch of unmarked, in addition to the steam repair plant, and even to the 4S shop--"anyway, few consumers pay attention to Accessories logo, and this low-risk civet for Prince, but can make 4S shop earn three to four times times more money!" "As for the third type of accessories flow route, it can reflect the 4S shop on the" bandits gas.　　"Their usual practice is to collude with some trading companies responsible for the import and export of spare parts, to increase the number of spare parts imports privately, and the 4S stores will sell the imported parts to the owners by profiteering." "In fact, we do not want to slaughter customers," in fact, 4S shop does not want to slaughter passengers, after all, it is in the use of their own signs to make bets, but these years we live too difficult.　　Sun Shijie a face sincerely. The golden years of 4S stores in China were concentrated in the four years from 2000 to 2004.　　In that year, many car dealers to the standard wholly-owned construction, pay security, the full amount of vehicles and other harsh conditions ignored, because they firmly believe that the industry's profiteering myth, can support their rapid return to this profit. So, each hero began to carry a huge amount of capital crazy Leap, the final automobile industry chain appears as follows strange manufacturer relations----------------------------------------------------------- , the bitter fruit of loss sales. "Can you find a relationship between a manufacturer and a sales channel and a Distributor?" "Now the auto industry, manufacturers are absolutely ye, not offended." Like the National Day, the Spring festival, such as the long vacation, someone else led the seven Gu aunt eight a set of people ran to your city, you can all have to eat good drink good. "Why?" he said. Annual year-end return points, car matching, new cars listed ... Is the initiative not all in the hands of others? "As we all know, 4S shop profit mainly from three aspects: one is the whole vehicle sales profit, the second is after-sale maintenance profit, three is the annual sales return point." At present, the whole car sales have been difficult to make money, 4S stores have to look forward to meet the manufacturer's standards in sales, in order to obtain the 2%~5% of sales of the year-end rebate. Year-End rebate, and eventually became a factoryHome control of the Sword of Damocles 4S shop.　　So every year around November, the major 4S store sales promotion war will play dramtically, as long as it is not too outrageous, the sale of this loss, but also through the factory back to the point of the wall outside the loss of compensation. Just, if you toss a half-day but still failed to complete the sales target, it will be miserable. "First of all, the dealer conference on the fine you want to recognize it?" "Worse, the manufacturers will be forced to assign some of the best-selling models to you, and must be" present.　　If you refuse, then next year's best-selling models do not want to, anyway, the city's distributors not only your family. Of course, even if you pass the examination this year, to get the best-selling models, the same need to pay to do. "For example, Dongfeng Honda has a CRV very popular, you dealers want to take the goods, must be a bad match to buy Honda Civic." "Such a combination of goods, so that dealers earn a little loss, and finally not hungry," you said that 4S shop do not expect after the sale of the block desperately dig some oil and water, but also expect what? "The current automobile brand competition is fierce, this has been unbalanced vendor relationship is only one factory alone." Only the final buyer of the game, but eventually became the group of uninformed consumers. Of course, consumers will not always be uninformed.　　From the current situation, many people in the car after a few years, some even just after the warranty period, they do not want to go to 4S shop maintenance. and accompanied by a large number of brand repair shop whistling, this unit independent of the 4S outside the aftermarket power, but also let the 4S shop feel the unprecedented pressure-"do not change, I am afraid that they will be a punch out of an S!" "This game in the car industry chain downstream of the chess, has come to the constant decline of the historical moment."