4th-quarter Online games leading companies are warming up the new game gradually pick up the bar

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Fast road network February 12, according to the Enfodesk information, the 4th quarter of 2010 China's online game market size of 8.01 billion yuan, to achieve the chain growth of 3.2%.

In the 4th quarter of 2010, the TOP5 of Chinese online game market accounted for 77.9% of the market, with a slight increase in market concentration.

Analysys International Analyst: Yuyi

Analysys International Data (Speed network map)

Analysys International (Analysys Analysys) found that the first tier of manufacturers to drive the market growth, the new game at the end of the year focused on online, leading to performance growth, some manufacturers are also facing the spread of cost pressures, profit margins slipped.

Enfodesk easy to think the database of online Games edition, marketing Information library shows:

Tencent 4th quarter net game revenue forecast for 2.283 billion yuan, slow growth, affected by the seasonal factors "qq rook" "QQ Dazzle Dance", "through the FireWire" and other game user activity has slipped. It is noteworthy that the "QQ West Tour", "QQ Fairy Biography" respectively in 2010 4 quarter, 2011, the beginning of the 1 quarter open test. Tencent's 3D-MMORPG product line is becoming plump, with two games expected to contribute steadily in the 2 quarter of 2011.

Shanda Games Business (including Shanda online and Shanda games) The 4th quarter forecast revenue is 1.45 billion yuan, after the acquisition of the "Valley of the Dragon" development team, the game localization improvement and content update initial results, "The Valley of the Dragon" APA stable upgrade, the operation is gradually stable; The new story of legend is driving growth. The corresponding, "Eternal Tower 2.0" update effect is not obvious, the 1th quarter of 2011 is expected to grand "Magic Circle 2" will become the main driving force for its growth, but the grand first quarter in the "Magic Circle 2" on the market investment is relatively large.

NetEase 4th Quarter forecast revenue for 1.3 billion yuan, the chain growth 6%, "World of Warcraft-Lich King Wrath" operation is more stable, in early 2011, a cross version of the update for the player to provide a higher goal to withstand the impact of the Taiwan service catastrophe. It is expected to bring about steady growth. At the same time, "World II" in the 4 quarter growth optimism, commercialization level has been improved.

Perfect time and space the 4th quarter forecast revenue is 590 million yuan, out of the trough, the performance increase of 5%, "God Ghost World" and "God Magic Mainland" on the performance of the driving more significant, "Ghost World" of "Ghost legend" the user's migration is good, "God magic Mainland" growth is also more obvious, However, due to a variety of games in the 4 quarter of the advertising campaign, and more concentrated, the profit margin is expected to have a larger decline.

Tour 4th quarter of the game business forecast revenue of 610 million, the chain growth of 6%, "Tianlong eight 2" information film "Bloody Man" stressed PK and new copy, performance growth good. and "Deer Ding kee" at the end of the 4 quarter also entered the test phase, and good performance, the game to fill a swim in the fresh style of the 3d-mmorp blank, is expected in 2011 1-2 quarter will gradually contribute to revenue.

Other manufacturers, giant network forecast revenue 351 million, "Journey 2" performance outstanding, the game continues the "Green journey" business model;

Nine City revenue pillar "the Sword of Excellence" in November, "FIFA OL 2" announced that the 2011 2-quarter outage, to February 2011, nine cities have basically completed the mobile entertainment field of deployment

At the end of the 4 quarter, "tank world" stepped into the test phase, its "Holy Demon Blood", "Demon Law" and other games commercialization progress faster, is expected to 4 quarters of good revenue growth, while the QTE system as the core creative arpg "Kung Fu Hero" also in 2011 1 quarter First Test;

Blue Port Online in 2010 the end of the 3 quarter of the "East evil West Poison" is gradually stable, and in 2011 1 quarter launched "Magic God Matchless", "Mercenary World" into the seal test phase, product line expansion is expected to result in the 2 quarter.

For more information on China's online gaming market, please refer to Analysys International Enfodesk or contact Analysys International (Analysys analysys) customer service.