5 ° special visual design analysis

This theme is the second half of 2012, http://www.aliyun.com/zixun/aggregation/12103.html "> Internal sharing, has not yet formed an article, immediately New Year and quickly tidied up, by the way to 10243.html" Visual Designers New Year! ! ! My own inner call, next year from the "bitter" word ... ...

Site design, should be considered a compulsory web visual designer, should be considered the most basic skills. She needs the design theory is the most basic, but at the same time is the most important. Design theory version of numerous, I am here to sort out only five aspects to analyze some of the special page design methods, I am not a master or senior, welcome all kinds of Paizhuan.

Design theory everyone will know more or less, but our work is for who to see, our real users, what is the characteristics of users, each site for different users, here is a brief introduction of us Internal summary of the features of Alibaba B-class users:

After we understand the characteristics of the user for which we are targeting, we will be more focused on the design, and our ideas will be closer to the user context. Here I divided into five areas to express the basic skills required for special design.

1 ° creative design

Speaking of creativity, designers should be best at, but certainly the most troublesome problem, how to judge the quality of a creative, borrow Jay Chou's words, "Oh, not bad." When people see your page, you can send this feeling, that basically your page should be done. Here are five small ways:

2 ° layout design

Layout design should be regarded as the most basic design principles, although this is relatively simple to elaborate, if you want to use the good or need more time. Here is a simple example to explain a few principles in typographic design:


3 ° Color Design Color design here is not an explanation of color theory nor is it an explanation of color perception because I am a color-feel designer. Here only three principles: color contrast, color size and shape, color location.

Through the above three kinds of principles, used in many examples on the web, here did not talk about the complementary color, color contrast, color temperature, color temperature and many other color theory we need to be Baidu ... ... Here a few nonsense, color is not easy to use , And it is best to have a heavy color pressure.

4 ° fun design

More fun design is a kind of intimacy, not all the pages are required, but occasionally, it will make the page a lot of Tim.

5 ° front-end knowledge

Recently done 1688 homepage, more and more front end need to understand too much, I know only the fur only, do not say how to write code, just say the image size, this is related to the page load time.

PS storage can be divided into two types (commonly used in web design): lossy storage JPG format, lossless storage (PNG, GIF). The difference between these two pictures is:

Another problem we need to focus on is: control the size of the picture, the same picture format will be different in size, we need to be fidelity in the premise of choosing the smallest possible picture format.

The above is a summary of my special section this year, hoping to give readers a little help, but also welcome Paizhuan, learn from each other.

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