5 basic points to learn about soft text

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In Baidu Encyclopedia, the soft text does not have a very clear definition to explain what is soft, just relative to the television or print ads, this does not direct call, written by the human text ads called soft text. "Please don't break the TV show in the commercials." It's a joke about hard ads, and we're tired. What are some of the features that a good soft paper needs to have? Shop Mom "editor comrade in the work and study set a few tired, hope can give you some help.

1, soft text ads do not need to be too obvious

The commercials on TV keep telling you, "Use me, I'm fine, I am a certain", such as a sweater in the past few years, the advertisement of sweaters "xxx wool sweater, mouse and mouse," "XXX wool sweater, niu niu Niu," has been repeated 12 zodiac signs, such a repetition is hard advertising to the extreme, you will resent it? More is helpless. A lot of marketing books are written, if you want to promote your product to a certain customer, please do not directly to say "Please buy my product, my product is very good", generally such sales will backfire, but first to make friends with customers, talk about something else, interests, hobbies or tell the customer stories, Finally, the product is slowly involved, perhaps so that customers will be easier to accept, and soft wen is such a process written, at the beginning will tell you a story, you may not be able to see this is an advertisement, and in this reading process, also see about the product one or two words, you will not have disgust, But it produced some impression, this is the effect that the soft article needs to achieve.

2, not science fiction, soft wen need everyone understand

The content of the soft text should not be like a fantasy novel, all over the world, can not be like science fiction, non-stop imagination of the future, at least you need to seriously, around the product related to the real attributes to describe, this is a trust of the establishment, otherwise your readers (customers) will really read after a laugh, And then I don't know who it hurts.

3, Soft Wen, the purpose is to let the earth people know

The wine is not afraid of the alley deep Age has passed, now the purpose of the promotion is to do everything possible to promote their products, "let the Earth people know" a simple word but to realize that there are some difficulties, especially the money is not very strong shopkeepers, want to let the Earth people know their products, then need patience, Plan and an accurate promotion target, as a soft article, you can integrate the current social hot spots with their products, these news points can be a positive singing style, but also can be lace gossip, such as you want to promote their own mobile products, if only to mobile phone as the theme, completely can rack up to the internet popular "So-and-so" event, but the shop mother advised you not to be the title party, at least the content should be related to the title, or your soft wen is also a piece of original spam article just.

4. The source of "female parent" in soft paper

If you have good writing to do the original, you do not need to consider the "parent" source of the problem. If not, we need to do some kung fu on the "parent" here the "female parent" is the original manuscript of the article, such as you see an article on the internet is very suitable for their own requirements, but can not be published directly use, then this article is "Female parent", you have to do is to carry out the original processing of false. However, this false original is different from the false original in order to deceive the search engine, the false original requirements for the soft text of the quality will be higher, you can only "parent" as an outline, you do is to follow the outline of the new works, preferably fine to punctuation.

"Female parent" can be more than one article, a number of "female parent" articles can not simply put the different paragraphs together to complete, so the pseudo original of the soft text will require higher.

5, where to publish soft paper better?

To Admin5 or Taobao find, will find a lot of soft publishing services, that is, your soft text to the relatively large types of sites, as the site of the news to reach the chain of the establishment and visibility of the promotion effect, the cost of these services in general, 100-300 Yuan, Mainly depending on the site you want to publish, for example, Sina, Tencent, NetEase, Sohu and so on such as the portal site price will be higher, in order not to spend the money, in the release of Soft Wen must consider and affirmation of their release of the soft text needs to bring what effect. Store MOM will also analyze for you.

Large portal site, such as NetEase, Tencent, Sina's news articles generally can not have links, so if you just want to improve the visibility of their site mixed face cooked, then you can consider, because these large portals every day and even the amount of browsing per hour is big, In their own website to hang a traffic statistics tool, can be more accurate to obtain the flow benefit value, if you are promoting a product in the soft text, you need to know what kind of sales the soft article achieves, you can also spontaneously cloth soft wen Day, to a period of time, such as one months or a quarter for the standard, Calculate the corresponding approximate sales, although the number of this order is not necessarily all by the soft text, but the quality will be much higher.

If you only publish soft text on BBS or blog, most will be able to bring the link, please use your own article keyword or site name plus links, combined with online statistical tools will be more accurate, compared with the portal station, visibility and flow quality will be reduced, but upfront costs will be more inexpensive, It is more suitable for the initial water test of the station, or it is a large number of outside chain establishment operation.

It is not recommended to select a traditional entity media to publish, for example, newspapers, periodicals, on the one hand, the release of such media costs will be higher, and the timeliness is relatively short, on the other hand, the effect of such media statistics will be very troublesome, if you need to see the effect, you need a time period of delivery, which returned to the cost problem.

Baidu Search, you can find that Baidu's news is from the arrogant news sources included in the site, so if you can't publish directly to Baidu, you can try to publish your website to Baidu's news source site, such as Admin5, free release, if included will achieve a multiplier effect.

The above is from the basic analysis of soft text as a new form of promotion and need to meet the requirements, I hope you can bring some small inspiration to webmaster, this article by the store Mom (www.dpmama.com) edited original, if necessary reprint please retain the copyright.