5 billion tofu, male ex-bean curd with heart

From: Store Long notes

2005 Shinki Ito, Kyoto, Japan, I took over Father Tofu old shop, not satisfied with the "three tofu 100 yen" selling law, breaking the tradition of "standard tofu" for decades, the tofu styling has been improved and a very unlike tofu name: Men's ex-tofu shop, meaning "manly tofu Shop" (also translated "Handsome Man tofu") ”）。

Shinki Ito from changing the traditional square shape of tofu, because of the soft tofu, put more curing agent instead of the quality, become old tofu, so the shape of the tofu has been improved, made of water droplets and other aliens, the tofu into the elongated type or the pipa type of plastic containers.

Soft tofu became a symbol of manhood, to consumers of cognitive and sensory brought a great impact, this approach from a large number of Japanese tofu brand, stood in the forefront of fashion avantgarde trend, many Japanese people can not buy tofu, will also be scheduled to buy, because they want is this chic feeling.

In addition to the store name and the site is very interesting, the tofu shop, even all the names of tofu products and packaging to take a unique creative wind, with the same shop name of the same "men before tofu", made like oars, "the hair of the tofu shop johnny", made of rice spoon-like spring and summer to limit the "quarrel first cold tofu boy, Winter Limited" Quarrel with the first soup Tofu boy "(Noisy first-class soup tofu Noro), male-tomotsu, green soybean tofu"ojoe", etc.

The production of these tofu is entirely done by hand. Other general tofu Shop will sell the surrounding soy products are also, such as the soy milk of rock, thick fried tofu captain, tofu pill captain and so on kind can say everything, even used to dip tofu to eat grapefruit vinegar and natto and so on are selling.

If you think the man before the tofu is just cool, that is wrong, male ex-tofu choice of raw materials are higher than the average 4 times times the price of Hokkaido soybeans and Okinawa's bitter juice made, people who have eaten have never tasted such a strong taste of tofu. And the packaging is particularly at the bottom of the Tofu box design of the water board, so that tofu and the water can be separated.

Even more incredible, men's tofu not only to do the unique, new and full, but also subversive tradition, as long as you landed the official website of Tofu, you will be such a trendy website deeply attracted, almost to the man's taste to achieve a new realm, the site will be "man before Tofu Shop" Logo logo made of standby patterns and flash games, but also to do the story of the sale of the store's surrounding goods, providing all kinds of people wallpaper download, the introduction of original CD, and even the site out of the unique songs made can be downloaded mobile phone ringtones, twisted eggs toys, pop songs, t-shirt, Even Japan's toy manufacturers Bandai also come to the door, will be made of its tofu products twisted toys, tofu shop boom spread to toys. According to statistics, men's former Tofu store sales in 2010 has been as high as 5 billion yen, up to one day to sell 80,000 boxes of tofu!

A anti-tofu boxy shape, change to surfboard container packaging. Tofu on the word so that tofu is not just tofu.