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Building a marketing web site is the basis for building an integrated network marketing automated money-making system, while making your site "authoritative" requires a certain amount of time to accumulate. But there are some ways that, if implemented correctly, will help you save a lot of time. These 5 steps and methods are basically the same as building a regular web site, but some key ideas are different. Now, let's take a look at five steps and ways to build an authoritative marketing website.
Step 1: Website creation and branding
If you haven't decided how to build your own site, you need to select a site builder. WordPress is a simple and convenient way to create a website, in the process, we recommend it. Of course, if you are a professional, familiar web developer, you can use whatever options you like. These factors must be taken into account when building your Web site.
Create a brand so that everyone who sees it knows what your site is about.
Create a logo that is memorable and professional.
Please select a valid color scheme that will be associated with your brand and logo.
Branding your website/business is important. Before you start building your site, you should have a logo for the idea of color scheme and overall branding image shaping. This will ensure that your site becomes an authoritative site when people will recognize your brand.
Step 2: Keyword research
We all know that we have to evaluate the keywords of our competitor and study the effective keywords for your website/business promotion. Building an authoritative website is no different. Keyword research and content creation need to go hand in hand, but a specific approach is useful when you want to build authority on your site.
Initially, you should start with a low competitive keyword and build a large media content library, about 30 articles.
Starting with a low competitive keyword will give you a grace period that allows you to build and optimize your content until the rankings are upgraded.
Now you can start for your site to build the ideal keyword density you can move to medium competitive keywords.
Now, focus on writing 30 articles that contain competitive keywords. These articles are not only valuable for search rankings, but they also benefit your site by building more overall keyword density.
There is a time factor that needs to be considered, especially for medium competitive keyword search rankings. The purpose of this process is to build your website and build your image so that the search engine includes your site.
Step 3. Content is king
As mentioned above, always adhere to the "keyword and content goes hand in hand." But there is a new way to create content: you have to focus and focus. Search engines are entering a meaningful, worthwhile world. This means that if you correctly set the article theme, keywords and content, you will get a better ranking. There are some tips to make sure your content has the right theme and is easy to search.
First, you need to write at least one topic like a pseudo expert. "Pseudo" means that if you are not an expert, you must do your research well. Experts use specific themes when they write a topic so that people are more likely to use search engines to find it.
A good rule of thumb is that you can focus on 5 different keywords and use them at least 5 times in the content of your article.
Don't forget your primary keyword, in the relevant content, use it anywhere.
The main idea is to create high-quality content, of course, we all know that beauty is in the beholder. Therefore, quality is the content that can help others solve problems, learn new things and have higher earning value.
The golden rule of this article is to help you get your customers to find you in search engines while building your web's authority. Make your rankings higher, get more repeat customers, more clicks and higher rankings.
Step 4 Social Network
Social networking is a big challenge, but we all know its limitless potential. There are also some best practices to follow when using social Network marketing.
Create a major social networking page. You can focus on Sina Weibo, Sina blog, Tencent Weibo, Tencent space and Baidu space, these networks will be in building your brand and your site authority to play a huge potential.
Use Twitter to update new content and surround your brand with followers.
Yes, you can use other networks. These networks are all huge sources of traffic. Getting highly targeted contacts and traffic from social networks is essential, starting to build your own brand and building a humane side of your business.
Step 5. Reverse outer chain
Building a large, pluralistic, reverse link is as important as it was five years ago. For the general Web site, the reverse link (also known as the chain) optimization accounted for the entire network marketing process of about 50% of the proportion. Therefore, how to do outside the chain is also our vast number of network marketing promotion staff most concerned about the problem. The goal of the chain optimization is two, one is to enhance the weight of the site, the other is to enhance the site keyword ranking. Construction outside the chain need to pay attention to, must eliminate cheating; If you get lost, you may be punished. Here are the best practices to follow to establish a reverse link.
Article content, outside the chain platform, with your site theme, to maintain relevance.
Anchor text cannot be used too much, or deviate, otherwise it will be treated as garbage. Content and keywords must match.
Post a good comment and message about other people's related content. Your comments should be helpful to help people understand your experience and brand. Use your keyword comments, which will help the search engine to understand your backlinks from comments.
No link farms unless they are relevant, useful content and added to the appropriate location. Although these methods can be useful, they can be very harmful, so I suggest avoiding them.
In the encyclopedia category (such as Baidu Encyclopedia), question-and-answer class (such as Baidu know, search and ask and Sina love to ask), classified information website platform to publish your message or article, leaving a hyperlink.
Get a high ranking of web pages, the high weight of the reverse (friendship) link, will help speed up your site's index, will let your site ranking upgrade, remember to maintain relevance.
Backlinks are still very important, but need to build the right quality outside the chain, if deviated from these best practices, from the beginning, you may have been behind.
To integrate them together.
Although you may think that all of these steps are the same as the SEO articles you read, there are only subtle differences. But performing these five major steps, if done correctly, will allow your site to build faster and stay authoritative for a long time.
It takes some time to establish authority, but it can be speeded up through the same simple method that you can use to build any website. A nice response site, good keyword research, content is helpful in social networking and maintenance related to the construction when backlinks, all elements are needed to build your authority.